Strawberry Market

The global strawberry market is projected to continue to grow from 2022 to 2030, with an anticipated increase in consumption and market values. China, the United States, and Turkey are the top strawberry consuming countries, while Spain, Mexico, and the United States are the leading exporters. Import prices and export prices fluctuated over the years, with noticeable growth rates in certain periods. Overall, the market analysis provides insights into the global strawberry industry dynamics and trends.

Market Forecast

Driven by increasing demand for strawberries worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +2.5% for the period from 2022 to 2030, which is projected to bring the market volume to 12M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.5% for the period from 2022 to 2030, which is projected to bring the market value to $45.4B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Strawberries

For the sixth year in a row, the global market recorded growth in consumption of strawberries, which increased by 2.4% to 9.6M tons in 2022. The total consumption volume increased at an average annual rate of +3.0% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. Over the period under review, global consumption reached the maximum volume in 2022 and is likely to see gradual growth in years to come.

The global strawberry market size dropped to $31.9B in 2022, declining by -5.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +4.0% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $33.7B, and then declined in the following year.

Consumption By Country

China (3.4M tons) remains the largest strawberry consuming country worldwide, accounting for 35% of total volume. Moreover, strawberry consumption in China exceeded the figures recorded by the second-largest consumer, the United States (1.4M tons), twofold. Turkey (691K tons) ranked third in terms of total consumption with a 7.2% share.

In China, strawberry consumption expanded at an average annual rate of +4.2% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the United States (-0.2% per year) and Turkey (+7.7% per year).

In value terms, the largest strawberry markets worldwide were China ($9.2B), the United States ($5B) and Japan ($3.4B), with a combined 55% share of the global market. Egypt, South Korea, Mexico, Germany, the UK, Turkey, Russia, Brazil and Poland lagged somewhat behind, together accounting for a further 27%.

In terms of the main consuming countries, Egypt, with a CAGR of +11.5%, recorded the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of strawberry per capita consumption in 2022 were Turkey (8.1 kg per person), Egypt (5.8 kg per person) and Poland (5.6 kg per person).

From 2012 to 2022, the biggest increases were recorded for Egypt (with a CAGR of +8.6%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Strawberries

Global strawberry production rose to 9.6M tons in 2022, increasing by 2.4% compared with the previous year's figure. The total output volume increased at an average annual rate of +3.1% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2015 when the production volume increased by 7.6%. Over the period under review, global production attained the maximum volume in 2022 and is likely to see gradual growth in the near future. The general positive trend in terms output was largely conditioned by notable growth of the harvested area and a slight expansion in yield figures.

In value terms, strawberry production shrank to $33.4B in 2022 estimated in export price. Overall, the total production indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +30.2% against 2017 indices. The most prominent rate of growth was recorded in 2021 when the production volume increased by 21%. As a result, production reached the peak level of $36.6B, and then dropped in the following year.

Production By Country

The country with the largest volume of strawberry production was China (3.4M tons), comprising approx. 35% of total volume. Moreover, strawberry production in China exceeded the figures recorded by the second-largest producer, the United States (1.3M tons), threefold. Turkey (728K tons) ranked third in terms of total production with a 7.6% share.

In China, strawberry production expanded at an average annual rate of +4.2% over the period from 2012-2022. The remaining producing countries recorded the following average annual rates of production growth: the United States (-0.9% per year) and Turkey (+7.5% per year).

Yield

In 2022, the global average strawberry yield amounted to 24 tons per ha, leveling off at the previous year's figure. The yield figure increased at an average annual rate of +1.2% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 with an increase of 4% against the previous year. The global yield peaked in 2022 and is expected to retain growth in years to come.

Harvested Area

In 2022, the global harvested area of strawberries stood at 396K ha, approximately reflecting 2021. The harvested area increased at an average annual rate of +1.9% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when the harvested area increased by 7.3%. Over the period under review, the harvested area dedicated to strawberry production reached the maximum at 402K ha in 2019; however, from 2020 to 2022, the harvested area failed to regain momentum.

Imports

World Imports of Strawberries

In 2022, the amount of strawberries imported worldwide declined modestly to 1M tons, standing approx. at 2021 figures. The total import volume increased at an average annual rate of +1.1% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 8.8% against the previous year. As a result, imports attained the peak of 1M tons, leveling off in the following year.

In value terms, strawberry imports dropped modestly to $3.7B in 2022. Over the period under review, total imports indicated measured growth from 2012 to 2022: its value increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +54.8% against 2015 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 20% against the previous year. As a result, imports reached the peak of $3.8B, and then dropped modestly in the following year.

Imports By Country

In 2022, the United States (256K tons), distantly followed by Germany (127K tons), Canada (111K tons), France (66K tons), the UK (59K tons) and Russia (50K tons) were the main importers of strawberries, together comprising 65% of total imports. The Netherlands (34K tons), Italy (31K tons), Belgium (27K tons), Poland (25K tons), Mexico (24K tons), Austria (21K tons) and Portugal (16K tons) held a minor share of total imports.

From 2012 to 2022, average annual rates of growth with regard to strawberry imports into the United States stood at +4.9%. At the same time, Poland (+7.1%), Mexico (+7.0%) and the UK (+1.9%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing importer imported in the world, with a CAGR of +7.1% from 2012-2022. Germany, the Netherlands, Russia and Portugal experienced a relatively flat trend pattern. By contrast, Canada (-1.4%), Belgium (-1.9%), Italy (-2.7%), Austria (-3.4%) and France (-4.4%) illustrated a downward trend over the same period. The United States (+7.6 p.p.) significantly strengthened its position in terms of the global imports, while Canada and France saw its share reduced by -3% and -4.8% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($1.1B) constitutes the largest market for imported strawberries worldwide, comprising 29% of global imports. The second position in the ranking was taken by Canada ($434M), with a 12% share of global imports. It was followed by Germany, with a 9.5% share.

In the United States, strawberry imports expanded at an average annual rate of +11.6% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Canada (+2.7% per year) and Germany (+2.0% per year).

Import Prices By Country

The average strawberry import price stood at $3,630 per ton in 2022, falling by -2.7% against the previous year. Over the last decade, it increased at an average annual rate of +2.9%. The pace of growth appeared the most rapid in 2021 an increase of 10%. As a result, import price reached the peak level of $3,731 per ton, and then fell modestly in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the UK ($4,437 per ton), while Russia ($1,765 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+6.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Strawberries

Global strawberry exports contracted slightly to 1M tons in 2022, approximately equating 2021. The total export volume increased at an average annual rate of +1.6% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2019 when exports increased by 16%. As a result, the exports attained the peak of 1M tons; afterwards, it flattened through to 2022.

In value terms, strawberry exports reduced slightly to $3.4B in 2022. Over the period under review, total exports indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +57.5% against 2015 indices. The pace of growth appeared the most rapid in 2021 when exports increased by 22%. As a result, the exports attained the peak of $3.5B, and then dropped modestly in the following year.

Exports By Country

Spain (287K tons), Mexico (202K tons) and the United States (147K tons) represented roughly 63% of total exports in 2022. Greece (75K tons) held a 7.4% share (based on physical terms) of total exports, which put it in second place, followed by the Netherlands (6.1%). Belgium (38K tons), Turkey (37K tons), Egypt (25K tons) and Morocco (22K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Greece (with a CAGR of +10.8%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, the largest strawberry supplying countries worldwide were Spain ($795M), Mexico ($785M) and the United States ($597M), together comprising 64% of global exports.

Mexico, with a CAGR of +13.3%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

The average strawberry export price stood at $3,383 per ton in 2022, with a decrease of -3% against the previous year. Over the last decade, it increased at an average annual rate of +2.2%. The most prominent rate of growth was recorded in 2020 when the average export price increased by 22% against the previous year. Over the period under review, the average export prices hit record highs at $3,486 per ton in 2021, and then reduced in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Egypt ($4,755 per ton), while Turkey ($844 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+7.0%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform