Italy: Strawberry Market Overview 2021

Strawberry Market Size in Italy

In 2019, the Italian strawberry market was finally on the rise to reach $X for the first time since 2015, thus ending a three-year declining trend. In general, consumption, however, saw a mild descent. The growth pace was the most rapid in 2010 with an increase of X% year-to-year. As a result, consumption reached the peak level of $X. From 2011 to 2019, the growth of the market remained at a lower figure.

Strawberry Production in Italy

In value terms, strawberry production stood at $X in 2019 estimated in export prices. Over the period under review, production saw a noticeable setback. The pace of growth appeared the most rapid in 2013 with an increase of X% year-to-year. Strawberry production peaked at $X in 2010; however, from 2011 to 2019, production stood at a somewhat lower figure.

The average yield of strawberries in Italy contracted to X tonnes per ha in 2019, stabilizing at the previous year's figure. Overall, the yield continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2009 when the yield increased by X% against the previous year. The strawberry yield peaked at X tonnes per ha in 2012; however, from 2013 to 2019, the yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2019, the total area harvested in terms of strawberries production in Italy declined to X ha, which is down by -X% on 2018 figures. Overall, the harvested area recorded a noticeable contraction. The growth pace was the most rapid in 2013 when the harvested area increased by X% y-o-y. Over the period under review, the harvested area dedicated to strawberry production reached the peak figure at X ha in 2008; however, from 2009 to 2019, the harvested area stood at a somewhat lower figure.

Strawberry Exports

Exports from Italy

In 2019, shipments abroad of strawberries decreased by -X% to X tonnes, falling for the second consecutive year after two years of growth. Over the period under review, exports continue to indicate a noticeable downturn. The most prominent rate of growth was recorded in 2008 with an increase of X% year-to-year. As a result, exports attained the peak of X tonnes. From 2009 to 2019, the growth exports remained at a lower figure.

In value terms, strawberry exports expanded significantly to $X in 2019. In general, exports continue to indicate a noticeable slump. The pace of growth was the most pronounced in 2008 when exports increased by X% y-o-y. As a result, exports attained the peak of $X. From 2009 to 2019, the growth exports remained at a somewhat lower figure.

Exports by Country

Germany (X tonnes) was the main destination for strawberry exports from Italy, with a X% share of total exports. Moreover, strawberry exports to Germany exceeded the volume sent to the second major destination, Austria (X tonnes), twofold. The third position in this ranking was occupied by Switzerland (X tonnes), with a X% share.

From 2007 to 2019, the average annual growth rate of volume to Germany totaled -X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (-X% per year) and Switzerland (-X% per year).

In value terms, the largest markets for strawberry exported from Italy were Germany ($X), Austria ($X) and Switzerland ($X), with a combined X% share of total exports. Slovenia, the Czech Republic, Slovakia and Croatia lagged somewhat behind, together comprising a further X recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2019, the average strawberry export price amounted to $X per tonne, with an increase of X% against the previous year. Over the period under review, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 an increase of X% y-o-y. As a result, export price attained the peak level of $X per tonne. From 2011 to 2019, the growth in terms of the average export prices remained at a somewhat lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was Austria ($X per tonne), while the average price for exports to the Czech Republic ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Austria, while the prices for the other major destinations experienced mixed trend patterns.

Strawberry Imports

Imports into Italy

In 2019, approx. X tonnes of strawberries were imported into Italy; picking up by X% against the year before. The total import volume increased at an average annual rate of +X% over the period from 2007 to 2019; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2008 with an increase of X% year-to-year. Imports peaked at X tonnes in 2012; however, from 2013 to 2019, imports remained at a lower figure.

In value terms, strawberry imports reduced slightly to $X in 2019. The total import value increased at an average annual rate of +X% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2008 with an increase of X% y-o-y. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2019, imports remained at a lower figure.

Imports by Country

In 2019, Spain (X tonnes) constituted the largest strawberry supplier to Italy, accounting for a X% share of total imports. Moreover, strawberry imports from Spain exceeded the figures recorded by the second-largest supplier, Germany (X tonnes), more than tenfold. The third position in this ranking was occupied by France (X tonnes), with a X% share.

From 2007 to 2019, the average annual growth rate of volume from Spain amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+X% per year) and France (-X% per year).

In value terms, Spain ($X) constituted the largest supplier of strawberry to Italy, comprising X% of total imports. The second position in the ranking was occupied by Germany ($X), with a X% share of total imports. It was followed by France, with a X% share.

From 2007 to 2019, the average annual rate of growth in terms of value from Spain totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+X% per year) and France (-X% per year).

Import Prices by Country

The average strawberry import price stood at $X per tonne in 2019, dropping by -X% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2011 when the average import price increased by X% against the previous year. As a result, import price attained the peak level of $X per tonne. From 2012 to 2019, the growth in terms of the average import prices failed to regain the momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2019, the country with the highest price was the Netherlands ($X per tonne), while the price for Spain ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by France, while the prices for the other major suppliers experienced a decline.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for strawberries in the world?

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The country with the largest volume of strawberry consumption was China (3.1M tonnes), comprising approx. 35% of total volume. Moreover, strawberry consumption in China exceeded the figures recorded by the second-largest consumer, the U.S. (1.4M tonnes), twofold. The third position in this ranking was occupied by Mexico (618K tonnes), with a 7.1% share.

What are the largest producers of strawberries in the world?

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The country with the largest volume of strawberry production was China (3.1M tonnes), comprising approx. 36% of total volume. Moreover, strawberry production in China exceeded the figures recorded by the second-largest producer, the U.S. (1.3M tonnes), twofold. The third position in this ranking was occupied by Mexico (736K tonnes), with a 8.5% share.

What are the leading suppliers of strawberries to Italy?

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In value terms, Spain ($71M) constituted the largest supplier of strawberry to Italy, comprising 75% of total imports. The second position in the ranking was occupied by Germany ($7.2M), with a 7.7% share of total imports. It was followed by France, with a 7.4% share.

What are the leading importers of strawberries from Italy?

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In value terms, the largest markets for strawberry exported from Italy were Germany ($13M), Austria ($9.1M) and Switzerland ($4.4M), with a combined 71% share of total exports. These countries were followed by Slovenia, the Czech Republic, Slovakia and Croatia, which together accounted for a further 21%.

What is the average export price for strawberries in Italy?

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The average strawberry export price stood at $2,808 per tonne in 2019, with an increase of 14% against the previous year.

What is the average import price for strawberries in Italy?

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In 2019, the average strawberry import price amounted to $2,331 per tonne, shrinking by -13.9% against the previous year.