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South Africa - Strawberries - Market Analysis, Forecast, Size, Trends and Insights
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South Africa: Strawberry Market Overview 2020

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Strawberry Market Size in South Africa

The revenue of the strawberry market in South Africa amounted to $X in 2018, jumping by X% against the previous year. Over the period under review, the total market indicated remarkable growth from 2007 to 2018: its value increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, strawberry consumption increased by +X% against 2014 indices. The growth pace was the most rapid in 2008 with an increase of X% year-to-year. Over the period under review, the strawberry market reached its maximum level in 2018 and is expected to retain its growth in the immediate term.

Strawberry Production in South Africa

In value terms, strawberry production totaled $X in 2018 estimated in export prices. Over the period under review, strawberry production continues to indicate strong growth. The growth pace was the most rapid in 2008 when production volume increased by X% year-to-year. Over the period under review, strawberry production attained its peak figure level in 2018 and is expected to retain its growth in the immediate term.

In 2018, the average strawberry yield in South Africa totaled X tonne per ha, flattening at the previous year. In general, the strawberry yield continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 when yield increased by X% against the previous year. Over the period under review, the average strawberry yield attained its peak figure level in 2018 and is likely to continue its growth in the near future. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2018, approx. X ha of strawberries were harvested in South Africa; increasing by X% against the previous year. The harvested area increased at an average annual rate of +X% over the period from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded over the period under review. The growth pace was the most rapid in 2008 with an increase of X% year-to-year. Over the period under review, the harvested area dedicated to strawberry production reached its peak figure in 2018 and is expected to retain its growth in the immediate term.

Strawberry Exports

Exports from South Africa

Strawberry exports from South Africa stood at X tonnes in 2018, reducing by -X% against the previous year. Overall, strawberry exports, however, continue to indicate a strong expansion. The pace of growth appeared the most rapid in 2013 with an increase of X% y-o-y. Exports peaked at X tonnes in 2017, and then declined slightly in the following year.

In value terms, strawberry exports stood at $X in 2018. Over the period under review, strawberry exports, however, continue to indicate a resilient increase. The growth pace was the most rapid in 2017 when exports increased by X% y-o-y. In that year, strawberry exports attained their peak of $X, and then declined slightly in the following year.

Exports by Country

Botswana (X tonnes), Namibia (X tonnes) and Swaziland (X tonnes) were the main destinations of strawberry exports from South Africa, together comprising X% of total exports. Mozambique, Mauritius, Angola and the UK lagged somewhat behind, together comprising a further X 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main countries of destination, was attained by Mauritius, while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for strawberry exported from South Africa were Botswana ($X), Namibia ($X) and the UK ($X), with a combined X% share of total exports. These countries were followed by Angola, Mauritius, Swaziland and Mozambique, which together accounted for a further X the main countries of destination, Mauritius recorded the highest rates of growth with regard to exports, over the last eleven-year period, while the other leaders experienced more modest paces of growth.

Export Prices by Country

The average strawberry export price stood at $X per tonne in 2018, approximately reflecting the previous year. In general, the export price indicated a mild increase from 2007 to 2018: its price increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, strawberry export price increased by +X% against 2013 indices. The most prominent rate of growth was recorded in 2017 an increase of X% against the previous year. In that year, the average export prices for strawberries reached their peak level of $X per tonne, and then declined slightly in the following year.

There were significant differences in the average prices for the major foreign markets. In 2018, the country with the highest price was the UK ($X per tonne), while the average price for exports to Mozambique ($X per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was recorded for supplies to the UK, while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into South Africa

In 2018, approx. X tonnes of strawberries were imported into South Africa; growing by X% against the previous year. In general, the total imports indicated pronounced growth from 2007 to 2018: its volume increased at an average annual rate of +X% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, strawberry imports increased by +X% against 2015 indices. The pace of growth was the most pronounced in 2016 when imports increased by X% year-to-year. Over the period under review, strawberry imports reached their maximum in 2018 and are expected to retain its growth in the immediate term.

In value terms, strawberry imports totaled $X in 2018. Over the period under review, strawberry imports continue to indicate strong growth. The most prominent rate of growth was recorded in 2016 when imports increased by X% year-to-year. Over the period under review, strawberry imports reached their maximum in 2018 and are likely to continue its growth in the immediate term.

Imports by Country

In 2018, Egypt (X tonnes) constituted the largest supplier of strawberry to South Africa, with a X% share of total imports. Moreover, strawberry imports from Egypt exceeded the figures recorded by the second-largest supplier, Zimbabwe (X tonnes), fivefold.

From 2007 to 2018, the average annual rate of growth in terms of volume from Egypt amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Zimbabwe (+X% per year) and Ethiopia (+X% per year).

In value terms, Egypt ($X) constituted the largest supplier of strawberry to South Africa, comprising X% of total strawberry imports. The second position in the ranking was occupied by Zimbabwe ($X), with a X% share of total imports.

From 2007 to 2018, the average annual growth rate of value from Egypt amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Zimbabwe (+X% per year) and Ethiopia (+X% per year).

Import Prices by Country

In 2018, the average strawberry import price amounted to $X per tonne, lowering by -X% against the previous year. Over the period under review, the strawberry import price, however, continues to indicate a strong expansion. The pace of growth was the most pronounced in 2012 when the average import price increased by X% year-to-year. Over the period under review, the average import prices for strawberries attained their maximum at $X per tonne in 2017, and then declined slightly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2018, the country with the highest price was Zimbabwe ($X per tonne), while the price for Ethiopia ($X per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Zimbabwe, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox AI Platform

Product coverage:
• FCL 544 - Strawberries

This report provides an in-depth analysis of the strawberry market in South Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.


Country coverage:
• South Africa

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in South Africa
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption In 2007–2019
Table 5:
Imports, In Physical Terms, By Country, 2007–2019
Table 6:
Imports, In Value Terms, By Country, 2007–2019
Table 7:
Import Prices, By Country Of Origin, 2007–2019
Table 8:
Exports, In Physical Terms, By Country, 2007–2019
Table 9:
Exports, In Value Terms, By Country, 2007–2019
Table 10:
Export Prices, By Country Of Destination, 2007–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2019
Figure 5:
Trade Balance, In Physical Terms, 2007–2019
Figure 6:
Trade Balance, In Value Terms, 2007–2019
Figure 7:
Per Capita Consumption, 2007–2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2019
Figure 22:
Production, In Value Terms, 2007–2019
Figure 23:
Area Harvested, 2007–2019
Figure 24:
Yield, 2007–2019
Figure 25:
Imports, In Physical Terms, 2007–2019
Figure 26:
Imports, In Value Terms, 2007–2019
Figure 27:
Imports, In Physical Terms, By Country, 2019
Figure 28:
Imports, In Physical Terms, By Country, 2007–2019
Figure 29:
Imports, In Value Terms, By Country, 2007–2019
Figure 30:
Import Prices, By Country Of Origin, 2007–2019
Figure 31:
Exports, In Physical Terms, 2007–2019
Figure 32:
Exports, In Value Terms, 2007–2019
Figure 33:
Exports, In Physical Terms, By Country, 2019
Figure 34:
Exports, In Physical Terms, By Country, 2007–2019
Figure 35:
Exports, In Value Terms, By Country, 2007–2019
Figure 36:
Export Prices, By Country Of Destination, 2007–2019

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