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World - Melons - Market Analysis, Forecast, Size, Trends and Insights
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Article Publishing Date: Feb 4, 2020

Global Melon Market Reached $27B, Driven By Rising Demand in China

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IndexBox has just published a new report: 'World - Melons - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

The global melon market revenue amounted to $27.4B in 2018, increasing by 2.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.1% over the period from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. Over the period under review, the global melon market attained its peak figure level in 2018 and is expected to retain its growth in the near future.

Consumption By Country

The country with the largest volume of melon consumption was China (17M tonnes), comprising approx. 53% of total volume. Moreover, melon consumption in China exceeded the figures recorded by the second-largest consumer, Turkey (1.8M tonnes), tenfold. Iran (1.6M tonnes) ranked third in terms of total consumption with a 4.8% share.

In China, melon consumption increased at an average annual rate of +1.9% over the period from 2007-2018. In the other countries, the average annual rates were as follows: Turkey (+0.9% per year) and Iran (-2.3% per year).

In value terms, China ($15.1B) led the market, alone. The second position in the ranking was occupied by Turkey ($1.3B). It was followed by Egypt.

In 2018, the highest levels of melon per capita consumption was registered in Kazakhstan (50 kg per person), followed by Turkey (22 kg per person), Iran (19 kg per person) and Morocco (15 kg per person), while the world average per capita consumption of melon was estimated at 4.25 kg per person.

Market Forecast 2019-2025

Driven by increasing demand for melon worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +0.9% for the period from 2018 to 2030, which is projected to bring the market volume to 36M tonnes by the end of 2030.

Production 2007-2018

Global melon production totaled 33M tonnes in 2018, going up by 1.6% against the previous year. Over the period under review, melon production continues to indicate a modest growth. The general positive trend in terms of melon output was largely conditioned by a modest expansion of the harvested area and a mild increase in yield figures.

Production By Country

China (17M tonnes) constituted the country with the largest volume of melon production, comprising approx. 53% of total volume. Moreover, melon production in China exceeded the figures recorded by the second-largest producer, Turkey (1.8M tonnes), tenfold. The third position in this ranking was occupied by Iran (1.6M tonnes), with a 4.7% share.

In China, melon production expanded at an average annual rate of +1.9% over the period from 2007-2018. The remaining producing countries recorded the following average annual rates of production growth: Turkey (+0.9% per year) and Iran (-2.3% per year).

Harvested Area 2007-2018

In 2018, the global melon harvested area amounted to 1.2M ha, therefore, remained relatively stable against the previous year. Overall, the melon harvested area, however, continues to indicate a relatively flat trend pattern. 

Yield 2007-2018

In 2018, the global average yield of melons amounted to 27 tonne per ha, therefore, remained relatively stable against the previous year. The yield figure increased at an average annual rate of +1.3% from 2007 to 2018; the trend pattern remained consistent, with only minor fluctuations being observed over the period under review. 

Exports 2007-2018

In 2018, the global exports of melons stood at 2.3M tonnes, rising by 8.6% against the previous year. Over the period under review, melon exports continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when exports increased by 8.6% y-o-y. In that year, global melon exports reached their peak and are likely to continue its growth in the immediate term. In value terms, melon exports stood at $1.9B (IndexBox estimates) in 2018. 

Exports by Country

In 2018, Spain (405K tonnes) and Guatemala (397K tonnes) were the largest exporters of melonsin the world, together accounting for approx. 34% of total exports. Honduras (254K tonnes) occupied an 11% share (based on tonnes) of total exports, which put it in second place, followed by Brazil (10%), the U.S. (8.7%), the Netherlands (6.8%), Costa Rica (5.7%) and Mexico (5.7%).

From 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by the Netherlands, while exports for the other global leaders experienced more modest paces of growth.

In value terms, the largest melon supplying countries worldwide were Spain ($361M), Guatemala ($236M) and Honduras ($189M), with a combined 42% share of global exports.

Export Prices by Country

The average melon export price stood at $800 per tonne in 2018, lowering by -4.4% against the previous year. Over the period from 2007 to 2018, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2017 when the average export price increased by 12% year-to-year. In that year, the average export prices for melons reached their peak level of $838 per tonne, and then declined slightly in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2018, the country with the highest price was the Netherlands ($1,155 per tonne), while Guatemala ($594 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Costa Rica, while the other global leaders experienced more modest paces of growth.

Imports 2007-2018

In 2018, the amount of melons imported worldwide amounted to 2.1M tonnes, stabilizing at the previous year. Overall, melon imports, however, continue to indicate a relatively flat trend pattern. In value terms, melon imports stood at $1.8B (IndexBox estimates) in 2018. 

Imports by Country

The U.S. represented the main importer of melons imported in the world, with the volume of imports recording 655K tonnes, which was approx. 30% of total imports in 2018. The Netherlands (205K tonnes) ranks second in terms of the total imports with a 9.5% share, followed by France (8.5%), the UK (8%), Canada (7.4%) and Germany (6.2%). Spain (86K tonnes), Portugal (62K tonnes), Belgium (40K tonnes), Switzerland (33K tonnes), Italy (33K tonnes) and Mexico (33K tonnes) occupied minor shares of total imports.

The U.S. experienced a relatively flat trend pattern with regard to volume of imports of melons imports. At the same time, Mexico (+7.1%), Switzerland (+3.2%), France (+2.7%), Spain (+2.3%), the Netherlands (+1.8%) and Portugal (+1.3%) displayed positive paces of growth. Moreover, Mexico emerged as the fastest-growing importer imported in the world, with a CAGR of +7.1% from 2007-2018. Italy and Canada experienced a relatively flat trend pattern. By contrast, Germany (-1.3%), the UK (-1.9%) and Belgium (-2.5%) illustrated a downward trend over the same period. 

In value terms, the U.S. ($403M) constitutes the largest market for imported melons worldwide, comprising 22% of global imports. The second position in the ranking was occupied by France ($197M), with a 11% share of global imports. It was followed by the Netherlands, with a 10% share.

Import Prices by Country

The average melon import price stood at $857 per tonne in 2018, picking up by 5.5% against the previous year. Over the last eleven years, it increased at an average annual rate of +1.6%.

Prices varied noticeably by the country of destination; the country with the highest price was Belgium ($1,461 per tonne), while the U.S. ($615 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Mexico, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

Product coverage:
• FCL 568 - Melons, Cantaloupes

This report provides an in-depth analysis of the global melon market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.



Data coverage:
• Global market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Global production, split by region and country
• Global trade (exports and imports)
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
7.3
HARVESTED AREA AND YIELD BY COUNTRY
8. GLOBAL IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

United States
China
Japan
Germany
United Kingdom
France
Brazil
Italy
Russian Federation
India
Canada
Australia
Republic of Korea
Spain
Mexico
Indonesia
Netherlands
Turkey
Saudi Arabia
Switzerland
Sweden
Nigeria
Poland
Belgium
Argentina
Norway
Austria
Thailand
United Arab Emirates
Colombia
Denmark
South Africa
Malaysia
Israel
Singapore
Egypt
Philippines
Finland
Chile
Ireland
Pakistan
Greece
Portugal
Kazakhstan
Algeria
Czech Republic
Qatar
Peru
Romania
Vietnam
LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption, By Country, 2015–2019
Table 5:
Production, In Physical Terms, By Country, 2007–2019
Table 6:
Harvested Area, By Country, 2007-2019
Table 7:
Yield, By Country, 2007-2019
Table 8:
Imports, In Physical Terms, By Country, 2007–2019
Table 9:
Imports, In Value Terms, By Country, 2007–2019
Table 10:
Import Prices, By Country Of Destination, 2007–2019
Table 11:
Exports, In Physical Terms, By Country, 2007–2019
Table 12:
Exports, In Value Terms, By Country, 2007–2019
Table 13:
Export Prices, By Country Of Origin, 2007–2019
Table 14:
Producer Prices, By Major Producing Country, 2019
Table 15:
Producer Prices Index - Annual Data (2004-2006=100), By Major Producing Country
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Consumption, By Country, 2019
Figure 4:
Market Forecast To 2025
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Yield And Growth
Figure 11:
Exports And Growth
Figure 12:
Export Prices And Growth
Figure 13:
Market Size And Growth
Figure 14:
Per Capita Consumption
Figure 15:
Imports And Growth
Figure 16:
Import Prices
Figure 17:
Production, In Physical Terms, 2007–2019
Figure 18:
Production, In Value Terms, 2007–2019
Figure 19:
Area Harvested, 2007–2019
Figure 20:
Yield, 2007–2019
Figure 21:
Production, By Country, 2019
Figure 22:
Production, In Physical Terms, By Country, 2007–2019
Figure 23:
Harvested Area, By Country, 2019
Figure 24:
Harvested Area, By Country, 2007-2019
Figure 25:
Yield, By Country, 2007-2019
Figure 26:
Imports, In Physical Terms, 2007–2019
Figure 27:
Imports, In Value Terms, 2007–2019
Figure 28:
Imports, In Physical Terms, By Country, 2019
Figure 29:
Imports, In Physical Terms, By Country, 2007–2019
Figure 30:
Imports, In Value Terms, By Country, 2007–2019
Figure 31:
Import Prices, By Country, 2007–2019
Figure 32:
Exports, In Physical Terms, 2007–2019
Figure 33:
Exports, In Value Terms, 2007–2019
Figure 34:
Exports, In Physical Terms, By Country, 2019
Figure 35:
Exports, In Physical Terms, By Country, 2007–2019
Figure 36:
Exports, In Value Terms, By Country, 2007–2019
Figure 37:
Export Prices, 2007–2019

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