Domestic Appliances Market

The global domestic appliances market is predicted to see steady growth in both volume and value from 2022 to 2030, with a focus on key consuming countries like China, India, and the United States. The market performance is expected to have a CAGR of +2.0% in volume and +3.9% in value. The products with the highest consumption and production include cooking appliances, electric shavers, and household heating devices. China leads as the largest producer and exporter of domestic appliances. Import prices remained stable at $40 per unit, with the highest-priced product being combined refrigerators-freezers. Overall, the market shows positive growth trends with fluctuations in certain years.

Market Forecast

Driven by increasing demand for domestic appliances worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +2.0% for the period from 2022 to 2030, which is projected to bring the market volume to 8.5B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.9% for the period from 2022 to 2030, which is projected to bring the market value to $477.4B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Domestic Appliances

In 2022, approx. 7.2B units of domestic appliances were consumed worldwide; picking up by 4.7% on the previous year. The total consumption volume increased at an average annual rate of +3.6% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2019 when the consumption volume increased by 6.4%. Over the period under review, global consumption hit record highs in 2022 and is likely to continue growth in years to come.

The global domestic appliances market size was estimated at $350.6B in 2022, standing approx. at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.2% from 2012 to 2022; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2017 when the market value increased by 8.4%. Over the period under review, the global market reached the maximum level in 2022 and is likely to see gradual growth in the near future.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (1.4B units), India (1.2B units) and the United States (1B units), together accounting for 50% of global consumption.

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by India (with a CAGR of +10.5%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, China ($55.1B), the United States ($49.1B) and India ($14.8B) were the countries with the highest levels of market value in 2022, together accounting for 34% of the global market.

In terms of the main consuming countries, India, with a CAGR of +3.8%, recorded the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of domestic appliances per capita consumption in 2022 were Canada (3.1 units per person), the United States (3 units per person) and Germany (2.3 units per person).

From 2012 to 2022, the biggest increases were recorded for India (with a CAGR of +9.3%), while consumption for the other global leaders experienced more modest paces of growth.

Consumption By Type

The products with the highest volumes of consumption in 2022 were domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (918M units), domestic, non-electric, cooking or heating appliances (844M units) and domestic food grinders and mixers and fruit or vegetable juice extractors (666M units), together accounting for 35% of global consumption.

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consumed products, was attained by domestic, non-electric, cooking or heating appliances (with a CAGR of +8.4%), while consumption for the other products experienced more modest paces of growth.

In value terms, the largest types of domestic appliances in terms of market size were non-electric instantaneous or storage water heaters ($74.9B), combined refrigerators-freezers ($45.6B) and household washing and drying machines ($42.3B), with a combined 39% share of the global market. Household refrigerators and freezers (not combined), vacuum cleaners with motor, electric ovens, cookers, cooking plates, boiling rings, grillers and roasters, domestic electric coffee or tea makers, domestic, non-electric, cooking or heating appliances, household dishwashing machines, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, domestic food grinders and mixers and fruit or vegetable juice extractors, electric water heaters and immersion heaters, microwave ovens, electric space heating apparatus and soil heating apparatus, ventilating or eecycling hoods incorporating a fan, table, floor, wall, window, ceiling or roof fans, iron or steel solid fuel domestic appliances, electric hair dryers, iron or steel gas domestic appliances, electric shavers, hair-removing appliances and hair clippers, hair curlers and curling tongs, domestic electric toasters, electric smoothing irons, non-electric air heaters or hot air distributors, electric blankets, vacuum cleaners without motor, iron or steel liquid fuel domestic appliances and electric hand-drying apparatus lagged somewhat behind, together comprising a further 61%.

Electric hair dryers, with a CAGR of +6.3%, saw the highest growth rate of market size among the main consumed products over the period under review, while market for the other products experienced more modest paces of growth.

Production

World Production of Domestic Appliances

In 2022, global production of domestic appliances was estimated at 7.6B units, increasing by 1.7% compared with the year before. The total output volume increased at an average annual rate of +3.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2018 when the production volume increased by 22% against the previous year. Global production peaked at 7.6B units in 2020; afterwards, it flattened through to 2022.

In value terms, domestic appliances production fell slightly to $359B in 2022 estimated in export price. The total output value increased at an average annual rate of +2.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 when the production volume increased by 14%. Over the period under review, global production hit record highs at $467.6B in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Production By Country

China (4.3B units) constituted the country with the largest volume of domestic appliances production, comprising approx. 56% of total volume. Moreover, domestic appliances production in China exceeded the figures recorded by the second-largest producer, India (1.1B units), fourfold. The third position in this ranking was taken by Mexico (211M units), with a 2.8% share.

From 2012 to 2022, the average annual growth rate of volume in China stood at +3.2%. In the other countries, the average annual rates were as follows: India (+11.0% per year) and Mexico (+3.8% per year).

Production By Type

The products with the highest volumes of production in 2022 were domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (943M units), domestic, non-electric, cooking or heating appliances (878M units) and domestic food grinders and mixers and fruit or vegetable juice extractors (720M units), together comprising 34% of global production.

From 2012 to 2022, the biggest increases were recorded for domestic, non-electric, cooking or heating appliances (with a CAGR of +7.9%), while production for the other products experienced more modest paces of growth.

In value terms, non-electric instantaneous or storage water heaters ($126.4B) led the market, alone. The second position in the ranking was taken by household washing and drying machines ($49.5B). It was followed by household refrigerators and freezers (not combined).

For non-electric instantaneous or storage water heaters, production shrank by an average annual rate of -2.2% over the period from 2012-2022. For the other products, the average annual rates were as follows: household washing and drying machines (+3.6% per year) and household refrigerators and freezers (not combined) (+0.6% per year).

Imports

World Imports of Domestic Appliances

After seven years of growth, overseas purchases of domestic appliances decreased by -4.9% to 4B units in 2022. The total import volume increased at an average annual rate of +3.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 when imports increased by 15% against the previous year. As a result, imports attained the peak of 4.2B units, and then contracted modestly in the following year.

In value terms, domestic appliances imports shrank modestly to $161.7B in 2022. In general, total imports indicated a notable increase from 2012 to 2022: its value increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +54.2% against 2015 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 23%. As a result, imports attained the peak of $168.3B, and then declined in the following year.

Imports By Country

The United States was the largest importing country with an import of about 910M units, which reached 23% of total imports. Germany (256M units) ranks second in terms of the total imports with a 6.4% share, followed by Russia (5.2%) and the Netherlands (5.2%). France (150M units), the UK (145M units), Canada (128M units), Italy (103M units), Japan (101M units), India (96M units), Spain (92M units), Thailand (89M units) and the United Arab Emirates (83M units) held a little share of total imports.

Imports into the United States increased at an average annual rate of +3.5% from 2012 to 2022. At the same time, the Netherlands (+14.2%), India (+7.8%), Spain (+6.3%), Germany (+6.2%), the United Arab Emirates (+5.1%), Russia (+4.6%), Italy (+4.0%), France (+3.7%), Thailand (+3.5%) and Canada (+2.8%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing importer imported in the world, with a CAGR of +14.2% from 2012-2022. The UK experienced a relatively flat trend pattern. By contrast, Japan (-1.2%) illustrated a downward trend over the same period. While the share of the Netherlands (+3.2 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of Japan (-1.6 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($35.2B) constitutes the largest market for imported domestic appliances worldwide, comprising 22% of global imports. The second position in the ranking was taken by Germany ($13.6B), with an 8.4% share of global imports. It was followed by France, with a 4.6% share.

In the United States, domestic appliances imports increased at an average annual rate of +6.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+5.4% per year) and France (+2.7% per year).

Imports By Type

In 2022, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (634M units), followed by electric shavers, hair-removing appliances and hair clippers (372M units), table, floor, wall, window, ceiling or roof fans (326M units), domestic food grinders and mixers and fruit or vegetable juice extractors (286M units), electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (232M units), vacuum cleaners with motor (215M units), non-electric air heaters or hot air distributors (197M units), hair curlers and curling tongs (193M units) and electric space heating apparatus and soil heating apparatus (191M units) represented the largest types of domestic appliances, together committing 70% of total imports. Domestic electric coffee or tea makers (167M units), electric hair dryers (140M units), electric water heaters and immersion heaters (124M units), domestic, non-electric, cooking or heating appliances (116M units), electric smoothing irons (109M units), microwave ovens (73M units), household washing and drying machines (65M units), domestic electric toasters (63M units) and iron or steel gas domestic appliances (58M units) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for iron or steel gas domestic appliances (with a CAGR of +11.0%), while purchases for the other products experienced more modest paces of growth.

In value terms, the largest types of imported domestic appliances were combined refrigerators-freezers ($19.3B), vacuum cleaners with motor ($17.6B) and electric ovens, cookers, cooking plates, boiling rings, grillers and roasters ($15.5B), together accounting for 32% of global imports. Household washing and drying machines, household refrigerators and freezers (not combined), domestic electric coffee or tea makers, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, domestic, non-electric, cooking or heating appliances, household dishwashing machines, domestic food grinders and mixers and fruit or vegetable juice extractors, table, floor, wall, window, ceiling or roof fans, microwave ovens, electric space heating apparatus and soil heating apparatus, electric shavers, hair-removing appliances and hair clippers, non-electric instantaneous or storage water heaters, electric water heaters and immersion heaters, hair curlers and curling tongs, electric hair dryers, ventilating or eecycling hoods incorporating a fan, iron or steel solid fuel domestic appliances, non-electric air heaters or hot air distributors, electric smoothing irons, iron or steel gas domestic appliances, domestic electric toasters, vacuum cleaners without motor, electric blankets, iron or steel liquid fuel domestic appliances and electric hand-drying apparatus lagged somewhat behind, together accounting for a further 68%.

In terms of the main imported products, electric hair dryers, with a CAGR of +9.3%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other products experienced more modest paces of growth.

Import Prices By Type

In 2022, the average domestic appliances import price amounted to $40 per unit, remaining relatively unchanged against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 7.2% against the previous year. Over the period under review, average import prices attained the peak figure at $40 per unit in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by the product type; the product with the highest price was combined refrigerators-freezers ($431 per unit), while the price for non-electric air heaters or hot air distributors ($11 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by hair curler (+6.5%), while the other products experienced more modest paces of growth.

Import Prices By Country

The average domestic appliances import price stood at $40 per unit in 2022, approximately reflecting the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the average import price increased by 7.2%. Over the period under review, average import prices hit record highs at $40 per unit in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Japan ($57 per unit), while Thailand ($8.8 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+2.9%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Domestic Appliances

In 2022, after four years of growth, there was significant decline in overseas shipments of domestic appliances, when their volume decreased by -8.4% to 4.4B units. Over the period under review, total exports indicated tangible growth from 2012 to 2022: its volume increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +78.5% against 2017 indices. The most prominent rate of growth was recorded in 2018 with an increase of 53% against the previous year. The global exports peaked at 4.8B units in 2021, and then fell in the following year.

In value terms, domestic appliances exports shrank to $155.1B in 2022. In general, total exports indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +51.0% against 2015 indices. The pace of growth was the most pronounced in 2021 when exports increased by 21%. As a result, the exports reached the peak of $165.3B, and then reduced in the following year.

Exports By Country

China dominates exports structure, reaching 2.9B units, which was near 66% of total exports in 2022. The Netherlands (173M units), Germany (135M units), Mexico (103M units), Italy (95M units) and Poland (88M units) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to domestic appliances exports from China stood at +3.8%. At the same time, the Netherlands (+14.4%), Poland (+6.6%), Mexico (+2.6%), Italy (+2.6%) and Germany (+2.4%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +14.4% from 2012-2022. From 2012 to 2022, the share of the Netherlands increased by +2.5 percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($62.6B) remains the largest domestic appliances supplier worldwide, comprising 40% of global exports. The second position in the ranking was held by Germany ($11.3B), with a 7.3% share of global exports. It was followed by Mexico, with a 5.5% share.

In China, domestic appliances exports expanded at an average annual rate of +6.2% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+3.0% per year) and Mexico (+5.4% per year).

Exports By Type

In 2022, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (659M units), followed by electric shavers, hair-removing appliances and hair clippers (436M units), table, floor, wall, window, ceiling or roof fans (409M units), electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (351M units), domestic food grinders and mixers and fruit or vegetable juice extractors (341M units), hair curlers and curling tongs (225M units), vacuum cleaners with motor (212M units) and electric space heating apparatus and soil heating apparatus (195M units) were the key types of domestic appliances, together mixing up 67% of total exports. Non-electric air heaters or hot air distributors (172M units), domestic electric coffee or tea makers (168M units), electric hair dryers (166M units), domestic, non-electric, cooking or heating appliances (150M units), electric smoothing irons (138M units), domestic electric toasters (103M units), microwave ovens (79M units), electric water heaters and immersion heaters (72M units) and household washing and drying machines (68M units) took a little share of total exports.

From 2012 to 2022, the biggest increases were recorded for vacuum cleaners without motor (with a CAGR of +11.0%), while shipments for the other products experienced more modest paces of growth.

In value terms, combined refrigerators-freezers ($18.2B), electric ovens, cookers, cooking plates, boiling rings, grillers and roasters ($17.9B) and vacuum cleaners with motor ($13.7B) appeared to be the products with the highest levels of exports in 2022, with a combined 32% share of global exports. Household washing and drying machines, household refrigerators and freezers (not combined), domestic electric coffee or tea makers, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, domestic, non-electric, cooking or heating appliances, table, floor, wall, window, ceiling or roof fans, domestic food grinders and mixers and fruit or vegetable juice extractors, household dishwashing machines, microwave ovens, electric space heating apparatus and soil heating apparatus, electric shavers, hair-removing appliances and hair clippers, non-electric instantaneous or storage water heaters, electric water heaters and immersion heaters, hair curlers and curling tongs, iron or steel solid fuel domestic appliances, ventilating or eecycling hoods incorporating a fan, electric hair dryers, electric smoothing irons, non-electric air heaters or hot air distributors, domestic electric toasters, iron or steel gas domestic appliances, electric blankets, vacuum cleaners without motor, iron or steel liquid fuel domestic appliances and electric hand-drying apparatus lagged somewhat behind, together accounting for a further 68%.

Among the main exported products, hair curlers and curling tongs, with a CAGR of +9.7%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other products experienced more modest paces of growth.

Export Prices By Type

In 2022, the average domestic appliances export price amounted to $35 per unit, rising by 2.5% against the previous year. In general, the export price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 an increase of 27% against the previous year. The global export price peaked at $46 per unit in 2017; however, from 2018 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by the product type; the product with the highest price was combined refrigerators-freezers ($327 per unit), while the average price for exports of non-electric air heaters or hot air distributors ($9 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by hair curler (+7.0%), while the other products experienced more modest paces of growth.

Export Prices By Country

The average domestic appliances export price stood at $35 per unit in 2022, picking up by 2.5% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the average export price increased by 27%. The global export price peaked at $46 per unit in 2017; however, from 2018 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Poland ($88 per unit), while China ($22 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+2.7%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform