Asia: Postcard Market 2024

Postcard Market Size in Asia

The Asian postcard market expanded notably to $X in 2022, growing by X% against the previous year. Over the period under review, consumption recorded buoyant growth. As a result, consumption reached the peak level of $X. From 2017 to 2022, the growth of the market failed to regain momentum.

Postcard Production in Asia

In value terms, postcard production reached $X in 2022 estimated in export price. The total production indicated mild growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2016 when the production volume increased by X%. As a result, production reached the peak level of $X. From 2017 to 2022, production growth failed to regain momentum.

Postcard Exports

Exports in Asia

Postcard exports reduced to X tons in 2022, declining by X% against the previous year's figure. Overall, exports showed a pronounced setback. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, postcard exports fell modestly to $X in 2022. In general, exports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

China dominates exports structure, reaching X tons, which was near X% of total exports in 2022. Vietnam (X tons) and Hong Kong SAR (X tons) held a minor share of total exports.

Exports from China decreased at an average annual rate of X% from 2012 to 2022. At the same time, Vietnam (X%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in Asia, with a CAGR of X% from 2012-2022. By contrast, Hong Kong SAR (X%) illustrated a downward trend over the same period. China (X p.p.) and Vietnam (X p.p.) significantly strengthened its position in terms of the total exports, while Hong Kong SAR saw its share reduced by X% from 2012 to 2022, respectively.

In value terms, China ($X) remains the largest postcard supplier in Asia, comprising X% of total exports. The second position in the ranking was taken by Vietnam ($X), with a X% share of total exports.

From 2012 to 2022, the average annual growth rate of value in China was relatively modest. The remaining exporting countries recorded the following average annual rates of exports growth: Vietnam (X% per year) and Hong Kong SAR (X% per year).

Export Prices by Country

In 2022, the export price in Asia amounted to $X per ton, with an increase of X% against the previous year. In general, the export price posted a moderate expansion. The pace of growth was the most pronounced in 2016 an increase of X% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2017 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Vietnam ($X per ton), while China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (X%), while the other leaders experienced a decline in the export price figures.

Postcard Imports

Imports in Asia

For the third consecutive year, Asia recorded decline in purchases abroad of printed or illustrated postcards and printed cards, which decreased by X% to X tons in 2022. Overall, imports faced a deep contraction. The most prominent rate of growth was recorded in 2016 with an increase of X%. The volume of import peaked at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, postcard imports reduced sharply to $X in 2022. Over the period under review, imports recorded a drastic downturn. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

Malaysia was the largest importing country with an import of around X tons, which finished at X% of total imports. It was distantly followed by Hong Kong SAR (X tons) and Japan (X tons), together achieving a X% share of total imports. The United Arab Emirates (X tons), Taiwan (Chinese) (X tons), Uzbekistan (X tons), Singapore (X tons), India (X tons), South Korea (X tons) and China (X tons) followed a long way behind the leaders.

Malaysia was also the fastest-growing in terms of the printed or illustrated postcards and printed cards imports, with a CAGR of X% from 2012 to 2022. At the same time, Uzbekistan (X%), India (X%) and China (X%) displayed positive paces of growth. By contrast, Taiwan (Chinese) (X%), Japan (X%), the United Arab Emirates (X%), Singapore (X%), South Korea (X%) and Hong Kong SAR (X%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Malaysia, Japan, Uzbekistan, Taiwan (Chinese) and India increased by X, X, X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Japan ($X) constitutes the largest market for imported printed or illustrated postcards and printed cards in Asia, comprising X% of total imports. The second position in the ranking was taken by Hong Kong SAR ($X), with a X% share of total imports. It was followed by Malaysia, with an X% share.

In Japan, postcard imports contracted by an average annual rate of X% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Hong Kong SAR (X% per year) and Malaysia (X% per year).

Import Prices by Country

The import price in Asia stood at $X per ton in 2022, surging by X% against the previous year. Import price indicated a notable increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, postcard import price increased by X% against 2016 indices. The pace of growth appeared the most rapid in 2021 when the import price increased by X%. The level of import peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while Uzbekistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Uzbekistan (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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