Newspaper Market

The global newspaper market is forecasted to experience a slight increase over the next eight years, with consumption expected to reach 193B units by 2030. Market value is projected to rise to $98.1B by the end of 2030. In 2022, consumption saw a positive trend for the first time since 2012, after a nine-year decline. However, overall consumption experienced setbacks, with the highest volumes in China, the United States, and Russia. Production, imports, and exports also showed notable trends from 2012 to 2022, with different countries leading in each category. Import and export prices fluctuated over the years, with some countries experiencing growth while others saw declines.

Market Forecast

Driven by rising demand for newspaper worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +0.1% for the period from 2022 to 2030, which is projected to bring the market volume to 193B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +1.8% for the period from 2022 to 2030, which is projected to bring the market value to $98.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Newspapers, Journals And Periodicals

In 2022, consumption of newspapers, journals and periodicals was finally on the rise to reach 192B units for the first time since 2012, thus ending a nine-year declining trend. Overall, consumption, however, saw a abrupt decline. Over the period under review, global consumption reached the maximum volume at 322B units in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

The global newspaper market revenue was estimated at $85.1B in 2022, growing by 3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, recorded a pronounced setback. The growth pace was the most rapid in 2016 with an increase of 6.1% against the previous year. Global consumption peaked at $137.1B in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (38B units), the United States (23B units) and Russia (13B units), together comprising 38% of global consumption. Japan, Germany, Pakistan, Nigeria, Indonesia, Bangladesh, France, Canada, Turkey and Ethiopia lagged somewhat behind, together comprising a further 24%.

From 2012 to 2022, the biggest increases were recorded for Canada (with a CAGR of -1.8%), while consumption for the other global leaders experienced a decline in the consumption figures.

In value terms, the United States ($31.4B) led the market, alone. The second position in the ranking was held by China ($8.4B). It was followed by Japan.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States stood at -3.3%. In the other countries, the average annual rates were as follows: China (-1.5% per year) and Japan (-6.5% per year).

The countries with the highest levels of newspaper per capita consumption in 2022 were Canada (91 units per person), Russia (87 units per person) and Germany (74 units per person).

From 2012 to 2022, the biggest increases were recorded for Canada (with a CAGR of -2.8%), while consumption for the other global leaders experienced a decline in the per capita consumption figures.

Production

World Production of Newspapers, Journals And Periodicals

In 2022, production of newspapers, journals and periodicals was finally on the rise to reach 195B units after nine years of decline. Over the period under review, production, however, continues to indicate a abrupt contraction. Over the period under review, global production reached the maximum volume at 327B units in 2012; however, from 2013 to 2022, production remained at a lower figure.

In value terms, newspaper production totaled $85.6B in 2022 estimated in export price. In general, production, however, showed a pronounced downturn. The most prominent rate of growth was recorded in 2016 with an increase of 8.7%. Global production peaked at $137B in 2012; however, from 2013 to 2022, production remained at a lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were China (38B units), the United States (23B units) and Russia (13B units), together accounting for 38% of global production. Japan, Pakistan, Nigeria, Germany, Poland, Indonesia, Bangladesh, France, Turkey and Canada lagged somewhat behind, together comprising a further 24%.

From 2012 to 2022, the biggest increases were recorded for Canada (with a CAGR of +2.2%), while production for the other global leaders experienced a decline in the production figures.

Imports

World Imports of Newspapers, Journals And Periodicals

In 2022, supplies from abroad of newspapers, journals and periodicals increased by less than 0.1% to 6.6B units for the first time since 2019, thus ending a two-year declining trend. Over the period under review, imports, however, showed a abrupt decline. The growth pace was the most rapid in 2019 when imports increased by 7.5%. Global imports peaked at 16B units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, newspaper imports shrank slightly to $2.6B in 2022. In general, imports, however, continue to indicate a deep slump. The pace of growth appeared the most rapid in 2018 with an increase of 1.2% against the previous year. Over the period under review, global imports reached the peak figure at $5.9B in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports By Country

In 2022, Germany (1.8B units) represented the main importer of newspapers, journals and periodicals, comprising 28% of total imports. France (735M units) took an 11% share (based on physical terms) of total imports, which put it in second place, followed by Canada (8.2%) and Norway (5.1%). The following importers - Austria (282M units), the UK (276M units), Sweden (274M units), Ireland (264M units), Switzerland (238M units), the Netherlands (197M units), Australia (184M units), the Czech Republic (118M units) and Belgium (112M units) - together made up 30% of total imports.

From 2012 to 2022, average annual rates of growth with regard to newspaper imports into Germany stood at -3.1%. Norway experienced a relatively flat trend pattern. Ireland (-1.5%), Sweden (-1.8%), the UK (-4.8%), Austria (-6.5%), Australia (-6.9%), the Czech Republic (-8.7%), Switzerland (-9.4%), France (-11.1%), the Netherlands (-11.3%), Canada (-12.0%) and Belgium (-16.4%) illustrated a downward trend over the same period. Germany (+13 p.p.), Norway (+2.9 p.p.), Sweden (+2.1 p.p.) and Ireland (+2.1 p.p.) significantly strengthened its position in terms of the global imports, while Belgium, France and Canada saw its share reduced by -2.4%, -3.5% and -3.7% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Canada ($343M), Germany ($285M) and France ($193M) appeared to be the countries with the highest levels of imports in 2022, together comprising 32% of global imports. Switzerland, Ireland, Australia, Austria, Belgium, Norway, the UK, the Netherlands, Sweden and the Czech Republic lagged somewhat behind, together accounting for a further 35%.

Ireland, with a CAGR of -0.8%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced a decline in the imports figures.

Import Prices By Country

The average newspaper import price stood at $0.4 per unit in 2022, declining by -1.8% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 an increase of 29%. As a result, import price attained the peak level of $0.4 per unit. From 2019 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Switzerland ($0.7 per unit), while Germany ($0.2 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+4.1%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Newspapers, Journals And Periodicals

In 2022, global exports of newspapers, journals and periodicals dropped to 9.3B units, waning by -3% against 2021 figures. In general, exports showed a deep setback. The most prominent rate of growth was recorded in 2017 with an increase of 11% against the previous year. Over the period under review, the global exports reached the maximum at 21B units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, newspaper exports reduced to $2.6B in 2022. Over the period under review, exports recorded a deep contraction. The most prominent rate of growth was recorded in 2021 with an increase of 11%. The global exports peaked at $5.6B in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports By Country

Poland was the main exporting country with an export of about 2.7B units, which accounted for 29% of total exports. It was distantly followed by the Netherlands (788M units), Germany (764M units), Belgium (603M units) and France (450M units), together constituting a 28% share of total exports. The following exporters - Italy (398M units), the UK (396M units), Spain (367M units), the Czech Republic (311M units), Denmark (283M units), Estonia (226M units), Romania (222M units) and Slovakia (209M units) - together made up 26% of total exports.

From 2012 to 2022, average annual rates of growth with regard to newspaper exports from Poland stood at -1.4%. At the same time, Romania (+6.5%) displayed positive paces of growth. Moreover, Romania emerged as the fastest-growing exporter exported in the world, with a CAGR of +6.5% from 2012-2022. By contrast, Denmark (-1.6%), Spain (-2.2%), the Netherlands (-5.0%), Estonia (-5.2%), Slovakia (-6.2%), the UK (-8.3%), the Czech Republic (-8.3%), France (-8.5%), Italy (-9.1%), Germany (-12.1%) and Belgium (-13.1%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Poland, the Netherlands, Romania and Spain increased by +14, +2.2, +1.8 and +1.7 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($460M), the UK ($412M) and Germany ($305M) were the countries with the highest levels of exports in 2022, with a combined 45% share of global exports. France, Italy, Spain, Belgium, the Czech Republic, the Netherlands, Romania, Estonia, Slovakia and Denmark lagged somewhat behind, together comprising a further 29%.

Romania, with a CAGR of +5.7%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced mixed trends in the exports figures.

Export Prices By Country

In 2022, the average newspaper export price amounted to $0.3 per unit, falling by -4% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 an increase of 16% against the previous year. The global export price peaked at $0.3 per unit in 2021, and then declined in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the UK ($1 per unit), while the Netherlands ($0.1 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+7.3%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform