Which Countries Consume the Most T-shirts?

Wearing Apparel January 27, 2017
Author: Irina Andreeva
Market Analyst

t-shirt market

Photo: © alenkasm / Bigstockphoto

In 2015, the U.S. (3,150 million units) was the leading t-shirt consuming market, distantly followed by China (850 million units), the U.K. (626 million units), and Canada (506 million units). Together, these countries accounted for approximately 48% of global consumption.

From 2007 to 2015, according to market research conducted by IndexBox, global T-shirt consumption grew by +2.2% annually. From 2007 to 2015, China (+10.8%) had the highest annual growth rate of T-shirt consumption as a result of urbanization, rising popularity of the western lifestyle, and population growth. It was followed by Canada and the U.S., with +3.7% and +2.5% growth, respectively.

With nearly 3,150 million units of T-shirts consumed in 2015, the U.S. became the leading consumer on the global T-shirt market. Per capita T-shirt consumption in the U.S. was estimated at 9.8 units/year, much higher than the global average (1.3 units/year).

The highest level of T-shirt consumption was registered in Canada (14.1 units/year), the U.S. (9.8 units/year), and the U.K. (9.7 units/year). China (0.6 units/year) had the lowest level of T-shirt consumption.

In China, T-shirt consumption has grown rapidly in the recent years. In 2015, China's per capita consumption reached 0.6 units/year (lower than the global average of 1.3 units/year), compared with 0.3 units/year in 2007.

In developing countries, T-shirt consumption growth was more pronounced than in the developed countries.

Top 10 countries consuming the most T-shirts in 2015

Do you want to know more about the global T-shirt market? Get the latest trends and insight from our report. It includes a wide range of statistics on:

  • T-shirt market share
  • T-shirt prices
  • T-shirt industry
  • T-shirt sales
  • T-shirt market forecast
  • T-shirt price forecast
  • key T-shirt producers

Source: World: T-Shirts - Market Report. Analysis and Forecast to 2025