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World - T-Shirts - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Apr 1, 2024

World - T-Shirts - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Jan 26, 2021

The Pandemic Puts a Drag on the Global T-Shirt Market

IndexBox has just published a new report: 'World - T-Shirts - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

In 2019, the global t-shirt market decreased by -3.5% to $88.5B for the first time since 2016, thus ending a two-year rising trend. Overall, consumption, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 5.2% against the previous year. As a result, consumption reached the peak level of $91.7B, and then declined slightly in the following year.

The countries with the highest volumes of t-shirt consumption in 2019 were China (4.4B units), the U.S. (2.9B units) and India (1.8B units), together comprising 36% of global consumption. Japan, Pakistan, Indonesia, the UK, Nigeria, Bangladesh, Germany, Mexico, Ethiopia and Turkey lagged somewhat behind, together comprising a further 22% (IndexBox estimates).

In value terms, China ($12.9B) led the market, alone. The second position in the ranking was occupied by the U.S. ($6B). It was followed by India.

The countries with the highest levels of t-shirt per capita consumption in 2019 were the UK (9 units per person), the U.S. (9 units per person) and Germany (6 units per person).

T-shirts constitute one of the principal consumer goods from the category of apparel for daily use. Another impetus in the demand comes from sport and outdoor activity, from personal use to the equipment of professional teams. On the other hand, T-shirt consumption goes beyond just the essential need and depends on fashion trends and social life. Therefore, T-shirt consumption is to follow the growth of the global population and consumer incomes, which broadly depend on general economic development.

The growth drivers in T-shirt consumption vary widely in terms of region. In the U.S., for example, the fitness trend continues to impact T-shirt consumption: the need for athletic comfort becomes an important factor in the buying process. The current prevailing trend of using activewear and clothing as items of everyday attire is set to persist, and T-shirts that feature a blend of fashion and functionality will continue to perform well over the forecast period. Leading sportswear brands continue to launch and release new and appealing product ranges, aimed directly at consumers.

Consumer trend changes are also relevant for the EU T-shirt market: new variations and styles, as well as eco-fashion in different T-shirt categories, are being introduced. T-shirt consumption across Europe was expected to grow due to the rising fashion consciousness amongst consumers with regard to T-shirt products, and the increasing purchasing power of the young and teenage population.

The Asian T-shirt market was predicted to show strong growth: the number of consumers in the region is increasing every year. Lifestyle changes, combined with increased levels of disposable income and the current demand for trendy fashion items are all encouraging the rapid growth of Asia's T-shirt market. Another major fundamental behind this growth is rapid urbanization accompanied by the rising popularity of Western lifestyles. Furthermore, due to their cheaper workforce, Asian countries remain key global centers of T-shirt production, thereby having T-shirts largely available.

Until 2020, the global economy has been developing steadily for five years, although at a slower pace than in the previous decade. In early 2020, however, the global economy entered a period of crisis caused by the outbreak of the COVID-19 pandemic. According to World Bank forecasts, despite the gradual relaxing of restrictive measures and unprecedented government support in countries that faced the pandemic in early 2020, the annual decline of global GDP could amount to -4.3%, which is the deepest global recession being seen over the past eight decades.

The consumer goods sector is vulnerable to the pandemic as due to quarantine measures, entire economic sectors and facilities were paused, and the drop in incomes makes the growth of end markets unfeasible, thereby hampering any expansion of consumer spending. Moreover, the pandemic led to a shutdown of the retail outlets and malls, which undermined the sales of apparel, T-shirts and other consumer goods outside of the most essential range.

Consequently, world manufacturing hubs in China and other Asian countries are facing a double challenge. Like other enterprises, T-shirt companies had to halt operations during the breakout of the pandemic. Afterward, when China started to ease the lockdown, the companies challenge the rising number of order cancellations from overseas clients which suffered their lockdown a month later and therefore are unable to sell or stockpile merchandise. This, in turn, may have led to the overstocking of the manufactures' warehouses, which puts additional pressure on prices. Accordingly, when the growth of demand will resume, the recovery of production may be delayed until the stocks are sold, thereby putting a further drag on the post-pandemic market recovery.

Taking into account the above, it is expected that in 2020, global consumption of T-shirts declined somewhat against 2019. In the medium term, as the global economy recovers from the effects of the pandemic, the market is expected to grow gradually, driven by rising population, recovering incomes, and the replacement of outworn ones, together with the consumer intention to get something new after a period of limitations. Overall, market performance is forecast to pursue a slightly upward trend over the next decade, expanding with an anticipated CAGR of +1.1% (IndexBox estimates) for the period from 2019 to 2030, which is projected to bring the market volume to 29B units by the end of 2030.

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Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global t-shirt market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 14143000 - T-shirts, singlets and vests, knitted or crocheted

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Ralph Lauren Corporation, Quiksilver, Inc, H&M Hennes & Mauritz AB (H&M), Delta Galil Industries, Inditex, Benetton Group, Adidas AG, Puma Group, C&A, Original Marines, Nike, Inc., Gap Inc., Fast Retailing Co., Ltd., Kering, Nordstrom Inc., VF Corporation, Berkshire Hathaway, LVMH, Hanes Brand, Hugo Boss, Lacoste, American Apparel

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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