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EU - Canned Food - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Apr 1, 2024

EU - Canned Food - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Sep 14, 2023

Guide to Successful Market Entry Strategy for Canned Food in the European Union

Entering the European Union (EU) market with canned food can provide profitable opportunities for businesses. With a large population and growing demand for convenience food products, the EU offers a promising market for canned food products. This guide aims to provide essential insights, official data sources, and trade show suggestions to help businesses develop a successful market entry strategy.

Official Data Sources and Help from Authorities

When entering any market, it is crucial to gather comprehensive data and seek assistance from relevant authorities. Here are some official data sources and avenues for help in the EU:

  1. IndexBox Market Intelligence Platform: The IndexBox market intelligence platform offers valuable insights into market trends, import volumes, and trade statistics. Leveraging this platform can provide businesses with the necessary data to make informed decisions. It enables users to gain a deeper understanding of the market dynamics, competitive landscape, and potential opportunities.
  2. European Commission: The European Commission's website offers a wealth of information on import regulations, trade policies, and standards. Businesses can access data on import tariffs, labeling requirements, food safety regulations, and other trade-related information to ensure compliance and smooth market entry.
  3. EU Member State Trade Promotion Agencies: Each EU member state has its own trade promotion agency, which provides assistance and guidance to foreign businesses. These agencies offer market research, matchmaking services, and trade mission support to help businesses establish themselves in the market.

Understanding the Market

Before formulating a market entry strategy, businesses need to understand the European canned food market and its consumers. This understanding will help identify target segments, market trends, and consumer preferences. Here are some key points:

  • Market Size: According to IndexBox data, the import value of canned food in the EU was worth $19.5 billion in 2022. The top five countries in terms of import value were Germany ($3.7 billion), France ($2.7 billion), Netherlands ($2.4 billion), Belgium ($1.5 billion), and Spain ($1.1 billion).
  • Consumer Preferences: European consumers increasingly seek convenience, quality, and healthy food options. This presents an opportunity for businesses to position canned food products as convenient, nutritious, and sustainable alternatives.
  • Competitive Landscape: The European canned food market is highly competitive, with both local producers and international brands vying for market share. Conducting a thorough competitor analysis is crucial for identifying gaps, differentiating products, and developing a unique selling proposition.

Developing a Market Entry Strategy

Building a successful market entry strategy requires careful planning and consideration of various factors. Here are some steps to follow:

  1. Market Research: Conduct in-depth market research to understand consumer behavior, market trends, and competitive dynamics. This will help identify key market segments, target audiences, and product positioning strategies.
  2. Distribution Channel: Partner with reliable distributors or set up local distribution networks to ensure efficient product availability across the EU. Consider collaborating with retailers, supermarkets, and online platforms to reach a wider consumer base.
  3. Product Localization: Adapt your canned food products to suit local tastes, preferences, and regulations. Ensure compliance with EU labeling requirements, nutritional standards, and packaging regulations to gain consumer trust.
  4. Marketing and Promotion: Develop a comprehensive marketing and promotion plan to create awareness and drive demand for your canned food products. Utilize digital marketing tools, social media platforms, and localized advertising campaigns to reach the target audience.
  5. Participation in Trade Shows and Exhibitions: Trade shows and exhibitions provide invaluable networking opportunities and exposure to potential buyers and partners. Consider participating in relevant industry events such as Anuga Food Fair in Germany, SIAL Paris in France, or Alimentaria in Spain.

List of Trade Shows and Exhibitions

Participating in trade shows and exhibitions allows businesses to showcase their products, connect with potential buyers, and stay updated with the latest industry trends. Here are some notable trade shows for canned food in the EU:

  • Anuga Food Fair - Cologne, Germany
  • SIAL Paris - Paris, France
  • Alimentaria - Barcelona, Spain
  • ISM - Cologne, Germany (focus on confectionery and snacks)
  • WorldFood Warsaw - Warsaw, Poland

Conclusion

Entering the EU market with canned food requires a well-defined market entry strategy, thorough research, and compliance with regulations. By leveraging official data sources, seeking help from authorities, and understanding the market dynamics, businesses can position themselves for success. Participation in trade shows and exhibitions provides additional avenues for networking and visibility. Use the IndexBox market intelligence platform, along with other official data sources and expert assistance, to make informed decisions and navigate the European Union canned food market.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the canned food market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 10861060 - Homogenised composite food preparations for infant food or dietetic purposes p.r.s. in containers . .250 g
  • Prodcom 10861030 - Homogenised vegetables (excluding frozen, preserved by vinegar or acetic acid)
  • Prodcom 10861050 - Homogenised preparations of jams, fruit jellies, marmalades, f ruit or nut puree and fruit or nut pastes
  • Prodcom 10861060 - Homogenised composite food preparations for infant food or dietetic purposes p.r.s. in containers . .250 g
  • Prodcom 10861070 - Food preparations for infants, p.r.s. (excluding homogenised composite food preparations)
  • Prodcom 10891100 - Soups and broths and preparations therefor
  • Prodcom 10861010 - Homogenised preparations of meat, meat offal or blood (excluding sausages and similar products of meat, food preparations based on these products)
  • Prodcom 10131505 - Prepared or preserved goose or duck liver (excluding sausages and prepared meals and dishes)
  • Prodcom 10131515 - Prepared or preserved liver of other animals (excluding sausages and prepared meals and dishes)
  • Prodcom 10131525 - Prepared or preserved meat or offal of turkeys (excluding sausages, preparations of liver and prepared meals and dishes)
  • Prodcom 10131535 - Other prepared or preserved poultry meat (excluding sausages, preparations of liver and prepared meals and dishes)
  • Prodcom 10131545 - Prepared or preserved meat of swine: hams and cuts thereof (excluding prepared meals and dishes)
  • Prodcom 10131555 - Prepared or preserved meat of swine: shoulders and cuts thereof, of swine (excluding prepared meals and dishes)
  • Prodcom 10131565 - Prepared or preserved meat, offal and mixtures of domestic swine, including mixtures, containing < .40 % meat or offal of any kind and fats of any kind (excluding sausages and similar products, homogenised preparations, preparations of liver and prepared meals and dishes)
  • Prodcom 10131575 - Other prepared or preserved meat, offal and mixtures of
  • Prodcom 10131585 - Prepared or preserved meat or offal of bovine animals (excluding sausages and similar products, homogenised preparations, preparations of liver and prepared meals and dishes)
  • Prodcom 10131595 - Other prepared or preserved meat or offal, including blood
  • Prodcom 10391710 - Preserved tomatoes, whole or in pieces (excluding prepared vegetable dishes and tomatoes preserved by vinegar or acetic acid)
  • Prodcom 10851300 - Prepared meals and dishes based on vegetables
  • Prodcom 10391800 - Vegetables (excluding potatoes), fruit, nuts and other edible parts of plants, prepared or preserved by vinegar or acetic acid
  • Prodcom 100000Z3 - Vegetables (except potatoes), preserved otherwise than by vinegar or acetic acid, including prepared vegetable dishes

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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