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Nigeria - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
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Nigeria: Toy Market Overview 2021

Toy Market Size in Nigeria

For the third year in a row, the Nigerien toy market recorded growth in sales value, which increased by X% to $X in 2020. The market value increased at an average annual rate of +X% over the period from 2007 to 2020; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2010 when the market value increased by X% y-o-y. As a result, consumption reached the peak level of $X. from 2011 to 2020, the growth of the market failed to regain the momentum.

Toy Production in Nigeria

In value terms, toy production totaled $X in 2020 estimated in export prices. In general, the total production indicated a mild increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, production increased by +X% against 2017 indices. The growth pace was the most rapid in 2010 when the production volume increased by X% against the previous year. Over the period under review, production reached the maximum level at $X in 2016; however, from 2017 to 2020, production failed to regain the momentum.

Toy Exports

Exports from Nigeria

In 2020, overseas shipments of dolls and toys decreased by -X% to X tonnes, falling for the second year in a row after two years of growth. Over the period under review, exports, however, continue to indicate buoyant growth. The growth pace was the most rapid in 2018 with an increase of X% against the previous year. As a result, exports reached the peak of X tonnes. from 2019 to 2020, the growth exports failed to regain the momentum.

In value terms, toy exports stood at $X in 2020. In general, exports, however, showed resilient growth. The most prominent rate of growth was recorded in 2015 with an increase of X% year-to-year. Exports peaked at $X in 2018; however, from 2019 to 2020, exports stood at a somewhat lower figure.

Exports by Country

Guyana (X kg), Kenya (X kg) and Cyprus (X kg) were the main destinations of toy exports from Nigeria, together accounting for X% of total exports. These countries were followed by Uganda, Israel, France and the Netherlands, which together accounted for a further X 2007 to 2020, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by France (+X% per year), while exports for the other leaders experienced more modest paces of growth.

In value terms, the Netherlands ($X) remains the key foreign market for toy exports from Nigeria, comprising X% of total exports. The second position in the ranking was occupied by Israel ($X), with a X% share of total exports. It was followed by Kenya, with a X% share.

From 2007 to 2020, the average annual growth rate of value to the Netherlands amounted to +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Israel (+X% per year) and Kenya (+X% per year).

Export Prices by Country

In 2020, the average toy export price amounted to $X per tonne, with an increase of X% against the previous year. Over the period under review, the export price saw a noticeable expansion. As a result, export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the country of destination; the country with the highest price was the Netherlands ($X per tonne), while the average price for exports to Guyana ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands, while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Nigeria

In 2020, after three years of growth, there was significant decline in supplies from abroad of dolls and toys, when their volume decreased by -X% to X tonnes. In general, imports, however, showed a buoyant increase. The most prominent rate of growth was recorded in 2008 when imports increased by X% y-o-y. As a result, imports attained the peak of X tonnes. from 2009 to 2020, the growth imports failed to regain the momentum.

In value terms, toy imports declined to $X in 2020. Over the period under review, imports, however, enjoyed resilient growth. The growth pace was the most rapid in 2008 when imports increased by X% against the previous year. As a result, imports attained the peak of $X. from 2009 to 2020, the growth imports remained at a lower figure.

Imports by Country

In 2020, China (X tonnes) was the main toy supplier to Nigeria, with a X% share of total imports. It was followed by the UK (X tonnes), with a X% share of total imports.

From 2007 to 2020, the average annual rate of growth in terms of volume from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+X% per year) and South Africa (+X% per year).

In value terms, China ($X) constituted the largest supplier of toy to Nigeria, comprising X% of total imports. The second position in the ranking was occupied by South Africa ($X), with a X% share of total imports.

From 2007 to 2020, the average annual rate of growth in terms of value from China amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (+X% per year) and the UK (-X% per year).

Import Prices by Country

In 2020, the average toy import price amounted to $X per tonne, picking up by X% against the previous year. Over the period under review, the import price showed a modest increase. The most prominent rate of growth was recorded in 2011 an increase of X% year-to-year. Over the period under review, average import prices attained the peak figure at $X per tonne in 2016; however, from 2017 to 2020, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2020, the country with the highest price was China ($X per tonne), while the price for the UK ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by China, while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
+
The countries with the highest volumes of toy consumption in 2020 were the U.S. (1.2M tonnes), China (1.1M tonnes) and India (722K tonnes), together accounting for 31% of global consumption. Brazil, Pakistan, Indonesia, Bangladesh, Japan, the UK, Russia, Nigeria, Viet Nam and Germany lagged somewhat behind, together accounting for a further 24%.
What are the largest producers of dolls and toys in the world?
+
China (5.2M tonnes) remains the largest toy producing country worldwide, comprising approx. 48% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (708K tonnes), sevenfold. The third position in this ranking was occupied by Indonesia (285K tonnes), with a 2.6% share.
What are the leading suppliers of dolls and toys to Nigeria?
+
In value terms, China ($27M) constituted the largest supplier of toy to Nigeria, comprising 96% of total imports. The second position in the ranking was occupied by South Africa ($378K), with a 1.4% share of total imports.
What are the leading importers of dolls and toys from Nigeria?
+
In value terms, the Netherlands ($27K) remains the key foreign market for toy exports from Nigeria, comprising 76% of total exports. The second position in the ranking was occupied by Israel ($4.3K), with a 12% share of total exports. It was followed by Kenya, with a 2.5% share.
What is the average export price for dolls and toys in Nigeria?
+
The average toy export price stood at $14,089 per tonne in 2020, rising by 289% against the previous year.
What is the average import price for dolls and toys in Nigeria?
+
In 2020, the average toy import price amounted to $5,813 per tonne, growing by 5.2% against the previous year.

Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403200 - Puzzles
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.

This report provides an in-depth analysis of the toy market in Nigeria. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Nigeria

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Nigeria
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2007–2020
Figure 21:
Production, In Value Terms, 2007–2020
Figure 22:
Imports, In Physical Terms, 2007–2020
Figure 23:
Imports, In Value Terms, 2007–2020
Figure 24:
Imports, In Physical Terms, By Country, 2020
Figure 25:
Imports, In Physical Terms, By Country, 2007–2020
Figure 26:
Imports, In Value Terms, By Country, 2007–2020
Figure 27:
Import Prices, By Country Of Origin, 2007–2020
Figure 28:
Exports, In Physical Terms, 2007–2020
Figure 29:
Exports, In Value Terms, 2007–2020
Figure 30:
Exports, In Physical Terms, By Country, 2020
Figure 31:
Exports, In Physical Terms, By Country, 2007–2020
Figure 32:
Exports, In Value Terms, By Country, 2007–2020
Figure 33:
Export Prices, By Country Of Destination, 2007–2020

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