Report Nigeria - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights for 499$
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Nigeria - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights
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Nigeria: Toy Market 2022

Toy Market Size in Nigeria

In 2021, the Nigerien toy market decreased by -14.1% to $X for the first time since 2018, thus ending a two-year rising trend. Over the period under review, consumption, however, showed a strong expansion. Over the period under review, the market hit record highs at $X in 2020, and then shrank in the following year.

Toy Production in Nigeria

In value terms, toy production reduced to $X in 2021 estimated in export price. Overall, production, however, continues to indicate resilient growth. The most prominent rate of growth was recorded in 2015 when the production volume increased by 72%. Over the period under review, production hit record highs at $X in 2020, and then reduced in the following year.

Toy Exports

Exports from Nigeria

In 2021, exports of dolls and toys from Nigeria rose sharply to X tons, surging by 13% compared with the previous year's figure. Overall, exports enjoyed temperate growth. The most prominent rate of growth was recorded in 2018 with an increase of 260%. As a result, the exports attained the peak of X tons. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toy exports shrank to $X in 2021. In general, exports showed a resilient expansion. The growth pace was the most rapid in 2015 when exports increased by 177%. The exports peaked at $X in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Benin (X tons) was the main destination for toy exports from Nigeria, with a 50% share of total exports. Moreover, toy exports to Benin exceeded the volume sent to the second major destination, Kenya (X tons), twofold. Tanzania (X kg) ranked third in terms of total exports with a 6.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Benin stood at +13.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Kenya (+90.4% per year) and Tanzania (+30.3% per year).

In value terms, Benin ($X) remains the key foreign market for toy exports from Nigeria, comprising 25% of total exports. The second position in the ranking was held by Kenya ($X), with a 10% share of total exports. It was followed by Congo, with a 7.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Benin stood at +12.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Kenya (+87.5% per year) and Congo (+3.7% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, shrinking by -15.9% against the previous year. Over the period under review, the export price, however, continues to indicate resilient growth. The pace of growth was the most pronounced in 2019 when the average export price increased by 90%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2015; however, from 2016 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Congo ($X per ton), while the average price for exports to Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Congo (+35.5%), while the prices for the other major destinations experienced mixed trend patterns.

Toy Imports

Imports into Nigeria

In 2021, overseas purchases of dolls and toys decreased by -78.1% to X tons, falling for the second consecutive year after three years of growth. Overall, imports saw a abrupt downturn. The most prominent rate of growth was recorded in 2017 when imports increased by 128%. Over the period under review, imports attained the peak figure at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, toy imports declined significantly to $X in 2021. In general, imports saw a deep downturn. The most prominent rate of growth was recorded in 2017 when imports increased by 93% against the previous year. Over the period under review, imports reached the peak figure at $X in 2019; however, from 2020 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to Nigeria, with a 62% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, the UK (X tons), fourfold. Brazil (X tons) ranked third in terms of total imports with a 7.4% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at -14.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (-4.9% per year) and Brazil (+93.2% per year).

In value terms, China ($X) constituted the largest supplier of toy to Nigeria, comprising 75% of total imports. The second position in the ranking was taken by the United States ($X), with a 9.4% share of total imports. It was followed by the UK, with a 4.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China amounted to -7.3%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-6.6% per year) and the UK (-6.9% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, declining by -7.9% against the previous year. Over the period under review, import price indicated a perceptible expansion from 2012 to 2021: its price increased at an average annual rate of +4.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy import price increased by +26.7% against 2018 indices. The pace of growth appeared the most rapid in 2020 an increase of 28% against the previous year. As a result, import price reached the peak level of $X per ton, and then declined in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+8.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

Base Year Historical Period Forecast Period Units
2021 2007-2021 2022-2030 US$, Tons

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
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The country with the largest volume of toy consumption was the United States, accounting for 22% of total volume. Moreover, toy consumption in the United States exceeded the figures recorded by the second-largest consumer, China, threefold. The third position in this ranking was taken by India, with a 5.8% share.
What are the largest producers of dolls and toys in the world?
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The country with the largest volume of toy production was China, comprising approx. 47% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India, eightfold. Indonesia ranked third in terms of total production with a 2.7% share.
What are the leading suppliers of dolls and toys to Nigeria?
+
In value terms, China constituted the largest supplier of toy to Nigeria, comprising 75% of total imports. The second position in the ranking was held by the United States, with a 9.4% share of total imports. It was followed by the UK, with a 4.9% share.
What are the leading importers of dolls and toys from Nigeria?
+
In value terms, Benin remains the key foreign market for toy exports from Nigeria, comprising 25% of total exports. The second position in the ranking was taken by Kenya, with a 10% share of total exports. It was followed by Congo, with a 7.3% share.
What is the average export price for dolls and toys in Nigeria?
+
In 2021, the average toy export price amounted to $4,856 per ton, reducing by -15.9% against the previous year.
What is the average import price for dolls and toys in Nigeria?
+
The average toy import price stood at $6,542 per ton in 2021, shrinking by -7.9% against the previous year.

This report provides an in-depth analysis of the toy market in Nigeria. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.


Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
• Prodcom 32403200 - Puzzles
• Prodcom 32403900 -
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.
Country coverage:
• Nigeria

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Nigeria
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
REPORT DESCRIPTION
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2012–2021
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2012–2021
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2021
Table 2:
Market Volume, In Physical Terms, 2012–2021
Table 3:
Market Value, 2012–2021
Table 4:
Per Capita Consumption In 2007-2021
Table 5:
Imports, In Physical Terms, By Country, 2012–2021
Table 6:
Imports, In Value Terms, By Country, 2012–2021
Table 7:
Import Prices, By Country Of Origin, 2012–2021
Table 8:
Exports, In Physical Terms, By Country, 2012–2021
Table 9:
Exports, In Value Terms, By Country, 2012–2021
Table 10:
Export Prices, By Country Of Destination, 2012–2021
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2012–2021
Figure 2:
Market Value, 2012–2021
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007-2021
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007-2021
Figure 5:
Trade Balance, In Physical Terms, 2007-2021
Figure 6:
Trade Balance, In Value Terms, 2007-2021
Figure 7:
Per Capita Consumption, 2007-2021
Figure 8:
Market Forecast To 2030
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2012–2021
Figure 21:
Production, In Value Terms, 2012–2021
Figure 22:
Imports, In Physical Terms, 2012–2021
Figure 23:
Imports, In Value Terms, 2012–2021
Figure 24:
Imports, In Physical Terms, By Country, 2021
Figure 25:
Imports, In Physical Terms, By Country, 2012–2021
Figure 26:
Imports, In Value Terms, By Country, 2012–2021
Figure 27:
Import Prices, By Country Of Origin, 2012–2021
Figure 28:
Exports, In Physical Terms, 2012–2021
Figure 29:
Exports, In Value Terms, 2012–2021
Figure 30:
Exports, In Physical Terms, By Country, 2021
Figure 31:
Exports, In Physical Terms, By Country, 2012–2021
Figure 32:
Exports, In Value Terms, By Country, 2012–2021
Figure 33:
Export Prices, By Country Of Destination, 2012–2021
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