Report Asia - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights for 499$
Latest Report Update: Nov 24, 2022

Asia - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights

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Asia: Toy Market 2022

Toy Market Size in Asia

In 2021, after six years of growth, there was significant decline in the Asian toy market, when its value decreased by -18.2% to $X. The total consumption indicated a pronounced expansion from 2012 to 2021: its value increased at an average annual rate of +2.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the maximum level at $X in 2020, and then reduced dramatically in the following year.

Toy Production in Asia

In value terms, toy production contracted to $X in 2021 estimated in export price. The total production indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +6.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +70.5% against 2012 indices. The pace of growth was the most pronounced in 2017 with an increase of 14% against the previous year. The level of production peaked at $X in 2020, and then contracted in the following year.

Toy Exports

Exports in Asia

Toy exports surged to X tons in 2021, growing by 25% compared with 2020. Over the period under review, exports saw strong growth. The most prominent rate of growth was recorded in 2016 when exports increased by 30%. The volume of export peaked in 2021 and is expected to retain growth in years to come.

In value terms, toy exports skyrocketed to $X in 2021. In general, exports continue to indicate a buoyant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

China prevails in exports structure, finishing at X tons, which was near 90% of total exports in 2021. The following exporters - Hong Kong SAR (X tons) and Vietnam (X tons) - each resulted at a 5.7% share of total exports.

Exports from China increased at an average annual rate of +8.0% from 2012 to 2021. At the same time, Vietnam (+17.9%) and Hong Kong SAR (+10.4%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in Asia, with a CAGR of +17.9% from 2012-2021. The shares of the largest exporters remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier in Asia, comprising 87% of total exports. The second position in the ranking was held by Hong Kong SAR ($X), with a 4.7% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of value in China amounted to +16.5%. In the other countries, the average annual rates were as follows: Hong Kong SAR (+18.4% per year) and Vietnam (+26.1% per year).

Export Prices by Country

The export price in Asia stood at $X per ton in 2021, picking up by 9.4% against the previous year. Export price indicated a strong increase from 2012 to 2021: its price increased at an average annual rate of +7.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy export price increased by +57.2% against 2016 indices. The growth pace was the most rapid in 2014 when the export price increased by 20%. Over the period under review, the export prices hit record highs in 2021 and is likely to continue growth in the near future.

Prices varied noticeably country of origin: the country with the highest price was Hong Kong SAR ($X per ton), while China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+7.9%), while the other leaders experienced more modest paces of growth.

Toy Imports

Imports in Asia

In 2021, overseas purchases of dolls and toys were finally on the rise to reach X tons for the first time since 2017, thus ending a three-year declining trend. Overall, imports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 with an increase of 10%. The volume of import peaked at X tons in 2017; however, from 2018 to 2021, imports stood at a somewhat lower figure.

In value terms, toy imports rose sharply to $X in 2021. The total import value increased at an average annual rate of +5.2% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 25%. The level of import peaked in 2021 and is expected to retain growth in the immediate term.

Imports by Country

The countries with the highest levels of toy imports in 2021 were Hong Kong SAR (X tons), Japan (X tons), Thailand (X tons), South Korea (X tons), the United Arab Emirates (X tons), Saudi Arabia (X tons), Indonesia (X tons), Kazakhstan (X tons), China (X tons), Vietnam (X tons), Taiwan (Chinese) (X tons) and Iraq (X tons), together accounting for 81% of total import.

From 2012 to 2021, the biggest increases were in Thailand (with a CAGR of +34.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toy importing markets in Asia were Japan ($X), Hong Kong SAR ($X) and South Korea ($X), together accounting for 56% of total imports. These countries were followed by China, Taiwan (Chinese), the United Arab Emirates, Vietnam, Saudi Arabia, Iraq, Indonesia, Kazakhstan and Thailand, which together accounted for a further 27%.

In terms of the main importing countries, Vietnam, with a CAGR of +38.0%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in Asia amounted to $X per ton, picking up by 4.1% against the previous year. Over the last nine years, it increased at an average annual rate of +5.0%. The pace of growth was the most pronounced in 2014 when the import price increased by 20% against the previous year. Over the period under review, import prices attained the maximum in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was China ($X per ton), while Thailand ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Iraq (+13.0%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

Base Year Historical Period Forecast Period Units
2022 2012-2022 2023-2030 US$, Tons

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in Asia?
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The countries with the highest volumes of consumption in 2021 were China, India and Indonesia, together accounting for 48% of total consumption. These countries were followed by Japan, Pakistan, Bangladesh, Iran, Thailand, Vietnam, Malaysia, South Korea and the Philippines, which together accounted for a further 33%.
What are the largest producers of dolls and toys in Asia?
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China remains the largest toy producing country in Asia, comprising approx. 66% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India, eightfold. Indonesia ranked third in terms of total production with a 3.8% share.
What are the leading exporters of dolls and toys in Asia?
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In value terms, China remains the largest toy supplier in Asia, comprising 87% of total exports. The second position in the ranking was held by Hong Kong SAR, with a 4.7% share of total exports.
What are the leading importers of dolls and toys in Asia?
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In value terms, Japan, Hong Kong SAR and South Korea appeared to be the countries with the highest levels of imports in 2021, together accounting for 56% of total imports. These countries were followed by China, Taiwan Chinese), the United Arab Emirates, Vietnam, Saudi Arabia, Iraq, Indonesia, Kazakhstan and Thailand, which together accounted for a further 27%.
What is the average export price for dolls and toys in Asia?
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The export price in Asia stood at $11,383 per ton in 2021, rising by 9.4% against the previous year.
What is the average import price for dolls and toys in Asia?
+
The import price in Asia stood at $9,341 per ton in 2021, increasing by 4.1% against the previous year.

This report provides an in-depth analysis of the toy market in Asia. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.


Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
• Prodcom 32403200 - Puzzles
• Prodcom 32403900 -
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.
Country coverage:
• Afghanistan
• Armenia
• Bahrain
• Bhutan
• Brunei Darussalam
• Cambodia
• Democratic People's Republic of Korea
• Georgia
• Jordan
• Kyrgyzstan
• Lao People's Democratic Republic
• Lebanon
• Macao SAR
• Maldives
• Mongolia
• Nepal
• Palestine
• Syrian Arab Republic
• Taiwan (Chinese)
• Tajikistan
• Timor-Leste
• Turkmenistan
• Yemen

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Production in Asia, split by region and country
• Trade (exports and imports) in Asia
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
REPORT DESCRIPTION
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
8. IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2012–2022
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2012–2022
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

• Afghanistan
• Armenia
• Azerbaijan
• Bahrain
• Bangladesh
• Bhutan
• Brunei Darussalam
• Cambodia
• China
• Hong Kong SAR
• Macao SAR
• Cyprus
• Georgia
• India
• Indonesia
• Iran
• Iraq
• Israel
• Japan
• Jordan
• Kazakhstan
• Kuwait
• Kyrgyzstan
• Lebanon
• Malaysia
• Maldives
• Mongolia
• Myanmar
• Nepal
• Oman
• Pakistan
• Palestine
• Philippines
• Qatar
• Saudi Arabia
• Singapore
• South Korea
• Sri Lanka
• Syrian Arab Republic
• Taiwan (Chinese)
• Tajikistan
• Thailand
• Timor-Leste
• Turkey
• Turkmenistan
• United Arab Emirates
• Uzbekistan
• Vietnam
• Yemen
• Lao People's Democratic Republic
• Democratic People's Republic of Korea
LIST OF TABLES
Table 1:
Key Findings In 2022
Table 2:
Market Volume, In Physical Terms, 2012–2022
Table 3:
Market Value, 2012–2022
Table 4:
Per Capita Consumption, By Country, 2018–2022
Table 5:
Production, In Physical Terms, By Country, 2012–2022
Table 6:
Imports, In Physical Terms, By Country, 2012–2022
Table 7:
Imports, In Value Terms, By Country, 2012–2022
Table 8:
Import Prices, By Country Of Destination, 2012–2022
Table 9:
Exports, In Physical Terms, By Country, 2012–2022
Table 10:
Exports, In Value Terms, By Country, 2012–2022
Table 11:
Export Prices, By Country Of Origin, 2012–2022
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2012–2022
Figure 2:
Market Value, 2012–2022
Figure 3:
Consumption, By Country, 2022
Figure 4:
Market Forecast To 2030
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Exports And Growth
Figure 11:
Export Prices And Growth
Figure 12:
Market Size And Growth
Figure 13:
Per Capita Consumption
Figure 14:
Imports And Growth
Figure 15:
Import Prices
Figure 16:
Production, In Physical Terms, 2012–2022
Figure 17:
Production, In Value Terms, 2012–2022
Figure 18:
Production, By Country, 2022
Figure 19:
Production, In Physical Terms, By Country, 2012–2022
Figure 20:
Imports, In Physical Terms, 2012–2022
Figure 21:
Imports, In Value Terms, 2012–2022
Figure 22:
Imports, In Physical Terms, By Country, 2022
Figure 23:
Imports, In Physical Terms, By Country, 2012–2022
Figure 24:
Imports, In Value Terms, By Country, 2012–2022
Figure 25:
Import Prices, By Country, 2012–2022
Figure 26:
Exports, In Physical Terms, 2012–2022
Figure 27:
Exports, In Value Terms, 2012–2022
Figure 28:
Exports, In Physical Terms, By Country, 2022
Figure 29:
Exports, In Physical Terms, By Country, 2012–2022
Figure 30:
Exports, In Value Terms, By Country, 2012–2022
Figure 31:
Export Prices, 2012–2022
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