EU: Toy Market 2022

Toy Market Size in the EU

In 2021, after two years of decline, there was significant growth in the EU toy market, when its value increased by 15% to $X. The total consumption indicated a notable expansion from 2012 to 2021: its value increased at an average annual rate of +4.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Toy Production in the EU

In value terms, toy production amounted to $X in 2021 estimated in export price. Overall, production continues to indicate a prominent increase. The growth pace was the most rapid in 2017 when the production volume increased by 66%. The level of production peaked at $X in 2019; afterwards, it flattened through to 2021.

Toy Exports

Exports in the EU

For the sixth year in a row, the European Union recorded growth in overseas shipments of dolls and toys, which increased by 15% to X tons in 2021. The total export volume increased at an average annual rate of +6.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, toy exports soared to $X in 2021. Total exports indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +6.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +64.1% against 2015 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

The Czech Republic (X tons), Germany (X tons) and the Netherlands (X tons) represented roughly 46% of total exports in 2021. Poland (X tons) ranks next in terms of the total exports with a 9.1% share, followed by Belgium (8.2%), Spain (5.8%), Greece (5.7%), Italy (5.5%), France (5.4%) and Hungary (5.4%).

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Poland (with a CAGR of +16.7%), while the other leaders experienced more modest paces of growth.

In value terms, the Czech Republic ($X), Germany ($X) and the Netherlands ($X) constituted the countries with the highest levels of exports in 2021, together comprising 55% of total exports. These countries were followed by Poland, Belgium, France, Spain, Hungary, Italy and Greece, which together accounted for a further 35%.

Among the main exporting countries, Poland, with a CAGR of +24.5%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in the European Union amounted to $X per ton, surging by 2.9% against the previous year. In general, the export price continues to indicate a relatively flat trend pattern. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was the Czech Republic ($X per ton), while Greece ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+6.7%), while the other leaders experienced more modest paces of growth.

Toy Imports

Imports in the EU

In 2021, the amount of dolls and toys imported in the European Union stood at X tons, increasing by 13% on the year before. The total import volume increased at an average annual rate of +5.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +5.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Germany (X tons), France (X tons), the Netherlands (X tons), the Czech Republic (X tons), Poland (X tons), Belgium (X tons), Spain (X tons), Italy (X tons) and Romania (X tons) represented roughly 81% of total imports in 2021.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Romania (with a CAGR of +14.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), France ($X) and the Netherlands ($X) were the countries with the highest levels of imports in 2021, together comprising 44% of total imports. These countries were followed by Poland, the Czech Republic, Belgium, Italy, Spain and Romania, which together accounted for a further 36%.

Poland, with a CAGR of +14.8%, recorded the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in the European Union amounted to $X per ton, surging by 9% against the previous year. Overall, the import price recorded a relatively flat trend pattern. Over the period under review, import prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Germany ($X per ton), while Romania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+2.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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