Global Toy Market Overview 2020

Toy Market Size

The global toy market amounted to $X in 2019, stabilizing at the previous year. The market value increased at an average annual rate of +X% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2014 when the market value increased by X% against the previous year. Over the period under review, the global market hit record highs at $X in 2017; however, from 2018 to 2019, consumption stood at a somewhat lower figure.

Toy Production

In value terms, toy production soared to $X in 2019 estimated in export prices. In general, the total output indicated a modest increase from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +X% against 2010 indices. The growth pace was the most rapid in 2015 when the production volume increased by X% y-o-y. Global production peaked in 2019 and is likely to continue growth in the immediate term.

Production By Country

The country with the largest volume of toy production was China (X tonnes), accounting for X% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (X tonnes), tenfold. The third position in this ranking was occupied by Indonesia (X tonnes), with a X% share.

In China, toy production increased at an average annual rate of +X% over the period from 2007-2019. In the other countries, the average annual rates were as follows: India (+X% per year) and Indonesia (+X% per year).

Toy Exports

Exports

In 2019, overseas shipments of dolls and toys increased by X% to X tonnes, rising for the fifth consecutive year after five years of decline. In general, total exports indicated a resilient expansion from 2007 to 2019: its volume increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, exports increased by +X% against 2014 indices. The most prominent rate of growth was recorded in 2008 with an increase of X% year-to-year. Over the period under review, global exports attained the peak figure at X tonnes in 2009; however, from 2010 to 2019, exports remained at a lower figure.

In value terms, toy exports rose significantly to $X in 2019. Over the period under review, total exports indicated a strong expansion from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, exports decreased by -X% against 2017 indices. The most prominent rate of growth was recorded in 2017 when exports increased by X% against the previous year. As a result, exports reached the peak of $X. From 2018 to 2019, the growth of global exports remained at a lower figure.

Exports by Country

China prevails in toy exports structure, resulting at X tonnes, which was approx. X% of total exports in 2019. China, Hong Kong SAR (X tonnes), Germany (X tonnes), the Czech Republic (X tonnes) and the Netherlands (X tonnes) took a little share of total exports.

China was also the fastest-growing in terms of the dolls and toys exports, with a CAGR of +X% from 2007 to 2019. At the same time, the Netherlands (+X%), the Czech Republic (+X%) and Germany (+X%) displayed positive paces of growth. By contrast, China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. China (+X p.p.) significantly strengthened its position in terms of the global exports, while China, Hong Kong SAR saw its share reduced by -X% from 2007 to 2019, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, comprising X% of global exports. The second position in the ranking was occupied by the Czech Republic ($X), with a X% share of global exports. It was followed by China, Hong Kong SAR, with a X% share.

In China, toy exports increased at an average annual rate of +X% over the period from 2007-2019. In the other countries, the average annual rates were as follows: the Czech Republic (+X% per year) and China, Hong Kong SAR (-X% per year).

Export Prices by Country

The average toy export price stood at $X per tonne in 2019, falling by -X% against the previous year. Over the period under review, the export price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of X% against the previous year. Global export price peaked at $X per tonne in 2015; however, from 2016 to 2019, export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2019, the country with the highest price was the Czech Republic ($X per tonne), while China ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by China, Hong Kong SAR, while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports

For the fourth consecutive year, the global market recorded growth in supplies from abroad of dolls and toys, which increased by X% to X tonnes in 2019. Overall, imports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2008 when imports increased by X% year-to-year. Over the period under review, global imports hit record highs at X tonnes in 2010; however, from 2011 to 2019, imports stood at a somewhat lower figure.

In value terms, toy imports totaled $X in 2019. Over the period under review, total imports indicated a temperate increase from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, imports increased by +X% against 2012 indices. The pace of growth appeared the most rapid in 2014 when imports increased by X% year-to-year. Over the period under review, global imports hit record highs in 2019 and are expected to retain growth in the immediate term.

Imports by Country

The U.S. represented the largest importer of dolls and toys in the world, with the volume of imports recording X tonnes, which was approx. X% of total imports in 2019. It was distantly followed by the UK (X tonnes) and Germany (X tonnes), together creating an X% share of total imports. France (X tonnes), Russia (X tonnes), China, Hong Kong SAR (X tonnes), the Czech Republic (X tonnes), Mexico (X tonnes), Japan (X tonnes), the Netherlands (X tonnes), Canada (X tonnes) and Belgium (X tonnes) held a minor share of total imports.

The U.S. experienced a relatively flat trend pattern with regard to volume of imports of dolls and toys. At the same time, Russia (+X%), Mexico (+X%), the Czech Republic (+X%), the Netherlands (+X%), Germany (+X%) and France (+X%) displayed positive paces of growth. Moreover, Russia emerged as the fastest-growing importer imported in the world, with a CAGR of +X% from 2007-2019. Belgium, Japan and the UK experienced a relatively flat trend pattern. By contrast, Canada (-X%) and China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. While the share of Russia (+X p.p.), Mexico (+X p.p.) and the Czech Republic (+X p.p.) increased significantly in terms of the global imports from 2007-2019, the share of the U.S. (-X p.p.) and China, Hong Kong SAR (-X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the U.S. ($X) constitutes the largest market for imported dolls and toys worldwide, comprising X% of global imports. The second position in the ranking was occupied by Germany ($X), with a X% share of global imports. It was followed by the UK, with a X% share.

From 2007 to 2019, the average annual rate of growth in terms of value in the U.S. stood at +X%. In the other countries, the average annual rates were as follows: Germany (+X% per year) and the UK (+X% per year).

Import Prices by Country

The average toy import price stood at $X per tonne in 2019, shrinking by -X% against the previous year. Overall, import price indicated a temperate expansion from 2007 to 2019: its price increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, toy import price decreased by -X% against 2016 indices. The most prominent rate of growth was recorded in 2012 when the average import price increased by X% y-o-y. Global import price peaked at $X per tonne in 2016; however, from 2017 to 2019, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2019, the country with the highest price was Germany ($X per tonne), while Mexico ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by China, Hong Kong SAR, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?

+

The countries with the highest volumes of toy consumption in 2019 were China (1.3M tonnes), the U.S. (1.1M tonnes) and India (511K tonnes), with a combined 32% share of global consumption. These countries were followed by Japan, Russia, Indonesia, Brazil, Bangladesh, the UK, Pakistan, Mexico and France, which together accounted for a further 23%.

What are the largest producers of dolls and toys in the world?

+

China (5M tonnes) constituted the country with the largest volume of toy production, accounting for 53% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (495K tonnes), tenfold. The third position in this ranking was occupied by Indonesia (261K tonnes), with a 2.8% share.

What are the leading exporters of dolls and toys in the world?

+

In value terms, China ($28.1B) remains the largest toy supplier worldwide, comprising 58% of global exports. The second position in the ranking was occupied by the Czech Republic ($2.4B), with a 5% share of global exports. It was followed by China, Hong Kong SAR, with a 4.9% share.

What are the leading importers of dolls and toys in the world?

+

In value terms, the U.S. ($15.4B) constitutes the largest market for imported dolls and toys worldwide, comprising 31% of global imports. The second position in the ranking was occupied by Germany ($3.4B), with a 6.7% share of global imports. It was followed by the UK, with a 5.4% share.

What is the average export price for dolls and toys in the world?

+

In 2019, the average toy export price amounted to $9,374 per tonne, waning by -2.5% against the previous year.

What is the average import price for dolls and toys in the world?

+

In 2019, the average toy import price amounted to $10,467 per tonne, dropping by -2.9% against the previous year.