World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights

Global Toy Market Overview 2019

Toy Market Size

The global toy market revenue amounted to $X in 2017, jumping by X% against the previous year. Overall, the total market indicated a tangible expansion from 2007 to 2017: its value decreased at an average annual rate of -X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations throughout the analyzed period. Based on 2017 figures, the toy consumption decreased by -X% against 2014 indices. The growth pace was the most rapid in 2014, when market value increased by X% year-to-year. In that year, the global toy market attained their peak level of $X. From 2015 to 2017, growth of the global toy market stood at a somewhat lower level.

Toy Production

In 2017, approx. X units of dolls and toys were produced worldwide; picking up by X% against the previous year. In general, toy production continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2014, with an increase of X% against the previous year. In that year, the global toy production attained their peak volume of X units. From 2015 to 2017, growth of the global toy production failed to regain its momentum.

Toy Exports

Exports 2007-2017

In 2017, approx. X units of dolls and toys were exported worldwide; going up by X% against the previous year. Overall, the total exports indicated a remarkable expansion from 2007 to 2017: its volume increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations throughout the analyzed period. Based on 2017 figures, the toy exports increased by +X% against 2014 indices. The most prominent rate of growth was recorded in 2008, with an increase of X% against the previous year. Over the period under review, the global toy exports reached its maximum volume in 2017, and are likely to see steady growth in the near future.

In value terms, toy exports amounted to $X in 2017. Overall, the total exports indicated a remarkable increase from 2007 to 2017: its value increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations throughout the analyzed period. Based on 2017 figures, the toy exports increased by +X% against 2009 indices. Over the period under review, the global toy exports reached its maximum level in 2017, and are expected to retain its growth in the near future.

Exports by Country

China dominates toy exports structure, amounting to X units, which was approx. X% of total exports in 2017. It was distantly followed by China, Hong Kong SAR (X units), mixed up X% share of total exports. Germany (X units), the Czech Republic (X units), the Netherlands (X units) and the U.S. (X units) followed a long way behind the leaders.

China was also the fastest growing in terms of the dolls and toys exports, with a CAGR of +X% from 2007 to 2017. At the same time, the Netherlands (+X%), the Czech Republic (+X%), Germany (+X%) and the U.S. (+X%) displayed positive paces of growth. By contrast, China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. While the share of China, Hong Kong SAR (X%) increased significantly in terms of the global exports from 2007-2017, the share of China (-X%) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, making up X% of global exports. The second position in the ranking was occupied by China, Hong Kong SAR ($X), with a X% share of global exports. It was followed by the Czech Republic, with a X% share.

In China, toy exports increased at an average annual rate of +X% over the period from 2007-2017. The remaining exporting countries recorded the following average annual rates of exports growth: China, Hong Kong SAR (-X% per year) and the Czech Republic (+X% per year).

Export Prices by Country

In 2017, the average toy export price amounted to $X per thousand units, declining by -X% against the previous year. Overall, toy export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014, an increase of X% year-to-year. Global export price peaked of $X per unit in 2015; however, from 2016 to 2017, it failed to regain its momentum.

Export prices varied noticeably by the country of destination; the country with the highest export price was the Czech Republic ($X per unit), while China ($X per thousand units) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by China, Hong Kong SAR (+X% per year), while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports 2007-2017

Global imports amounted to X units in 2017, falling by -X% against the previous year. In general, toy imports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2010, when it surged by X% against the previous year. In that year, the global toy imports reached their peak volume of X units. From 2011 to 2017, growth of the global toy imports stood at a somewhat lower level.

In value terms, toy imports totaled $X in 2017. The total import value increased an average annual rate of +X% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations throughout the analyzed period. Global imports peaked in 2017, and are expected to retain its growth in the immediate term.

Imports by Country

The U.S. represented the major importer of dolls and toys in the world, with the volume of imports reaching X units, which was approx. X% of total imports in 2017. It was distantly followed by the UK (X units), China, Hong Kong SAR (X units) and Germany (X units), together committing X% share of total imports. France (X units), Russia (X units), Japan (X units), Canada (X units), the Czech Republic (X units), the Netherlands (X units), Spain (X units) and Belgium (X units) followed a long way behind the leaders.

Imports into the U.S. decreased at an average annual rate of -X% from 2007 to 2017. At the same time, the Czech Republic (+X%), Russia (+X%), the Netherlands (+X%), Germany (+X%) and France (+X%) displayed positive paces of growth. Moreover, the Czech Republic emerged as the fastest growing importer in the world, with a CAGR of +X% from 2007-2017. Belgium and Japan experienced a relatively flat trend pattern. By contrast, the UK (-X%), Canada (-X%), Spain (-X%) and China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. From 2007 to 2017, the share of China, Hong Kong SAR and the U.S. increased by X% and X% percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the U.S. ($X) constitutes the largest market for imported dolls and toys worldwide, making up X% of global imports. The second position in the ranking was occupied by Germany ($X), with a X% share of global imports. It was followed by the UK, with a X% share.

In the U.S., toy imports expanded at an average annual rate of +X% over the period from 2007-2017. In the other countries, the average annual rates were as follows: Germany (+X% per year) and the UK (+X% per year).

Import Prices by Country

The average toy import price stood at $X per unit in 2017, jumping by X% against the previous year. Overall, the import price indicated a noticeable growth from 2007 to 2017: its price increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations throughout the analyzed period. Based on 2017 figures, the toy import price increased by +X% against 2010 indices. The most prominent rate of growth was recorded in 2012, when the average import price increased by X% y-o-y. Global import price peaked in 2017, and is expected to retain its growth in the near future.

There were significant differences in the average import prices amongst the major importing countries. In 2017, the country with the highest import price was Japan ($X per unit), while Russia ($X per thousand units) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by Russia (+X% per year), while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform