World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights

Global Toy Market Overview 2019

Toy Market Size

The global toy market revenue amounted to $X in 2018, going up by X% against the previous year. The market value increased at an average annual rate of +X% from 2007 to 2018; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2018, when it surged by X% year-to-year. In that year, the global toy market attained its peak level, and is likely to continue its growth in the immediate term.

Toy Production

In value terms, toy production totaled $X in 2018 estimated in export prices. Over the period under review, the total output indicated a strong growth from 2007 to 2018: its value increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, the toy production increased by +X% against 2009 indices. The most prominent rate of growth was recorded in 2018, when it surged by X% y-o-y. In that year, global toy production reached its peak level, and is likely to continue its growth in the immediate term.

Toy Exports

Exports 2007-2018

In 2018, the global toy exports stood at X tonnes, dropping by -X% against the previous year. Over the period under review, the total exports indicated a remarkable increase from 2007 to 2018: its volume increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, the toy exports increased by +X% against 2016 indices. The pace of growth appeared the most rapid in 2017, when the exports increased by X% against the previous year. In that year, global toy exports attained their peak of X tonnes, and then declined slightly in the following year.

In value terms, toy exports totaled $X in 2018. Over the last decade, toy exports, however, continue to indicate a strong increase. Over the period under review, global toy exports reached their maximum in 2018, and are expected to retain its growth in the immediate term.

Exports by Country

China prevails in toy exports structure, accounting for X tonnes, which was near X% of total exports in 2018. It was distantly followed by China, Hong Kong SAR (X tonnes), making up X% share of total exports. The following exporters - Germany (X tonnes), the Czech Republic (X tonnes), the U.S. (X tonnes), the Netherlands (X tonnes), Viet Nam (X tonnes) and Mexico (X tonnes) together made up X% of total exports.

From 2007 to 2018, average annual rates of growth with regard to toy exports from China stood at +X%. At the same time, Viet Nam (+X%), Mexico (+X%), the Netherlands (+X%), the U.S. (+X%) and Germany (+X%) displayed positive paces of growth. Moreover, Viet Nam emerged as the fastest growing exporter in the world, with a CAGR of +X% from 2007-2018. The Czech Republic experienced a relatively flat trend pattern. By contrast, China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. China, Hong Kong SAR (X%) significantly strengthened its position in terms of the global exports, while China saw its share reduced by -X% from 2007 to 2018, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, comprising X% of global exports. The second position in the ranking was occupied by China, Hong Kong SAR ($X), with a X% share of global exports. It was followed by the Czech Republic, with a X% share.

In China, toy exports increased at an average annual rate of +X% over the period from 2007-2018. In the other countries, the average annual rates were as follows: China, Hong Kong SAR (-X% per year) and the Czech Republic (+X% per year).

Export Prices by Country

In 2018, the average toy export price amounted to $X per kg, going up by X% against the previous year. Over the last decade, the export price indicated a measured expansion from 2007 to 2018: its price increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018, when it surged by X% against the previous year. In that year, the average export prices for dolls and toys attained their peak level, and is likely to continue its growth in the immediate term.

There were significant differences in the average export prices amongst the major exporting countries. In 2018, the country with the highest export price was the Czech Republic ($X per kg), while Mexico ($X per kg) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of export prices was attained by Viet Nam, while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports 2007-2018

Global imports stood at X tonnes in 2018, going down by -X% against the previous year. Overall, toy imports continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2017, when the imports increased by X% y-o-y. Global imports peaked at X tonnes in 2008; however, from 2009 to 2018, imports failed to regain their momentum.

In value terms, toy imports stood at $X in 2018. The total import value increased at an average annual rate of +X% over the period from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, global toy imports attained their peak figure in 2018, and are likely to continue its growth in the near future.

Imports by Country

In 2018, the U.S. (X tonnes) was the major importer for dolls and toys, generating X% of total imports. It was distantly followed by the UK (X tonnes) and Germany (X tonnes), together constituting X% share of total imports. China, Hong Kong SAR (X tonnes), Russia (X tonnes), Canada (X tonnes), France (X tonnes), the Netherlands (X tonnes), the Czech Republic (X tonnes), Belgium (X tonnes), Spain (X tonnes) and Japan (X tonnes) held a minor share of total imports.

Imports into the U.S. decreased at an average annual rate of -X% from 2007 to 2018. At the same time, Russia (+X%), the Czech Republic (+X%), the Netherlands (+X%), Germany (+X%) and Canada (+X%) displayed positive paces of growth. Moreover, Russia emerged as the fastest growing importer in the world, with a CAGR of +X% from 2007-2018. Belgium, the UK, France and Spain experienced a relatively flat trend pattern. By contrast, Japan (-X%) and China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. While the share of China, Hong Kong SAR (X%) and the U.S. (X%) increased significantly in terms of the global imports from 2007-2018, the share of Russia (-X%) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the U.S. ($X) constitutes the largest market for imported dolls and toys worldwide, comprising X% of global imports. The second position in the ranking was occupied by Germany ($X), with a X% share of global imports. It was followed by the UK, with a X% share.

In the U.S., toy imports increased at an average annual rate of +X% over the period from 2007-2018. In the other countries, the average annual rates were as follows: Germany (+X% per year) and the UK (+X% per year).

Import Prices by Country

In 2018, the average toy import price amounted to $X per kg, picking up by X% against the previous year. Over the period under review, the import price indicated a perceptible growth from 2007 to 2018: its price increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, the toy import price decreased by -X% against 2016 indices. The most prominent rate of growth was recorded in 2010, when it surged by X% year-to-year. Global import price peaked at $X per kg in 2016; however, from 2017 to 2018, import prices remained at a lower figure.

Import prices varied noticeably by the country of destination; the country with the highest import price was Japan ($X per kg), while Spain ($X per kg) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of import prices was attained by China, Hong Kong SAR, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform