Report World - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights for 499$
Latest Report Update: Nov 24, 2022

World - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights

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Global Toy Market 2022

Toy Market Size

In 2021, the global toy market decreased by -2.4% to $X for the first time since 2014, thus ending a six-year rising trend. The market value increased at an average annual rate of +3.4% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Global consumption peaked at $X in 2020, and then reduced modestly in the following year.

Toy Production

In value terms, toy production contracted to $X in 2021 estimated in export price. In general, the total production indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +5.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +59.9% against 2013 indices. The most prominent rate of growth was recorded in 2017 with an increase of 15% against the previous year. Over the period under review, global production hit record highs at $X in 2020, and then contracted in the following year.

Toy Exports

Exports

Global toy exports skyrocketed to X tons in 2021, jumping by 22% compared with the previous year. Overall, total exports indicated resilient growth from 2012 to 2021: its volume increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +86.0% against 2012 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, toy exports soared to $X in 2021. In general, exports continue to indicate a strong expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

China prevails in exports structure, reaching X tons, which was approx. 71% of total exports in 2021. The following exporters - the Czech Republic (X tons), Germany (X tons), the Netherlands (X tons), Hong Kong SAR (X tons), Vietnam (X tons) and Poland (X tons) - together made up 14% of total exports.

From 2012 to 2021, average annual rates of growth with regard to toy exports from China stood at +8.0%. At the same time, Vietnam (+17.9%), Poland (+16.7%), the Netherlands (+11.3%), Hong Kong SAR (+10.4%), the Czech Republic (+6.9%) and Germany (+4.0%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in the world, with a CAGR of +17.9% from 2012-2021. From 2012 to 2021, the share of China increased by +4.9 percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, comprising 65% of global exports. The second position in the ranking was held by the Czech Republic ($X), with a 4.8% share of global exports. It was followed by Germany, with a 3.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value in China amounted to +16.5%. The remaining exporting countries recorded the following average annual rates of exports growth: the Czech Republic (+6.0% per year) and Germany (+5.0% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, growing by 7.3% against the previous year. Over the last nine-year period, it increased at an average annual rate of +4.9%. The most prominent rate of growth was recorded in 2014 when the average export price increased by 14%. The global export price peaked in 2021 and is expected to retain growth in years to come.

Prices varied noticeably country of origin: the country with the highest price was the Czech Republic ($X per ton), while China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+7.9%), while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports

For the third consecutive year, the global market recorded growth in purchases abroad of dolls and toys, which increased by 19% to X tons in 2021. The total import volume increased at an average annual rate of +5.1% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +5.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

The United States represented the main importing country with an import of about X tons, which reached 40% of total imports. Germany (X tons), the UK (X tons), France (X tons), the Netherlands (X tons), Hong Kong SAR (X tons), Russia (X tons), Japan (X tons), the Czech Republic (X tons), Poland (X tons), Canada (X tons), Belgium (X tons) and Spain (X tons) held a minor share of total imports.

From 2012 to 2021, average annual rates of growth with regard to toy imports into the United States stood at +11.1%. At the same time, Poland (+12.2%), the Netherlands (+9.5%), the Czech Republic (+7.0%), Spain (+4.9%), Germany (+4.4%), Belgium (+3.7%), France (+2.7%) and Canada (+2.5%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing importer imported in the world, with a CAGR of +12.2% from 2012-2021. Russia, the UK, Japan and Hong Kong SAR experienced a relatively flat trend pattern. The United States (+16 p.p.) significantly strengthened its position in terms of the global imports, while Hong Kong SAR and the UK saw its share reduced by -1.8% and -2.1% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported dolls and toys worldwide, comprising 31% of global imports. The second position in the ranking was held by Germany ($X), with a 7.1% share of global imports. It was followed by the UK, with a 5% share.

From 2012 to 2021, the average annual growth rate of value in the United States amounted to +5.1%. The remaining importing countries recorded the following average annual rates of imports growth: Germany (+5.6% per year) and the UK (+2.3% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, rising by 2.9% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 an increase of 5.9%. Over the period under review, average import prices attained the peak figure at $X per ton in 2018; however, from 2019 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Japan ($X per ton), while the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+6.7%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

Base Year Historical Period Forecast Period Units
2022 2012-2022 2023-2030 US$, Tons

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
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The United States constituted the country with the largest volume of toy consumption, comprising approx. 22% of total volume. Moreover, toy consumption in the United States exceeded the figures recorded by the second-largest consumer, China, threefold. The third position in this ranking was held by India, with a 5.8% share.
What are the largest producers of dolls and toys in the world?
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China remains the largest toy producing country worldwide, comprising approx. 47% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India, eightfold. Indonesia ranked third in terms of total production with a 2.7% share.
What are the leading exporters of dolls and toys in the world?
+
In value terms, China remains the largest toy supplier worldwide, comprising 65% of global exports. The second position in the ranking was taken by the Czech Republic, with a 4.8% share of global exports. It was followed by Germany, with a 3.9% share.
What are the leading importers of dolls and toys in the world?
+
In value terms, the United States constitutes the largest market for imported dolls and toys worldwide, comprising 31% of global imports. The second position in the ranking was taken by Germany, with a 7.1% share of global imports. It was followed by the UK, with a 5% share.
What is the average export price for dolls and toys in the world?
+
In 2021, the average toy export price amounted to $12,157 per ton, surging by 7.3% against the previous year.
What is the average import price for dolls and toys in the world?
+
The average toy import price stood at $9,450 per ton in 2021, surging by 2.9% against the previous year.

This report provides an in-depth analysis of the global toy market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.


Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
• Prodcom 32403200 - Puzzles
• Prodcom 32403900 -
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.

Data coverage:
• Global market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Global production, split by region and country
• Global trade (exports and imports)
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Company coverage:
Goodbaby Group, Nanhai Sino-U.S.A. Toy Factory, Nanhai Hongjing Co, Lerado Group, Alpha Group, A. C. Gilbert Company, All Metal Products Company, American Character Doll Company, American Flyer, Annalee Dolls, Applause, Artifact Puzzles, Aurora Plastics Corporation, Azrak-Hamway, Bachmann Industries, Berkeley Models, Big Monster Toys, Bleacher Creatures, Boucher Manufacturing Company, Bowen Designs, The Bradford, Chessex, Coleco, Diamond Select Toys, Discovery Toys, Doepke Toys, Dorfan, Duncan Toys Company, Eldon, Entex Industries, Fat Brain Toys, Ferdinand Strauss Company, Fisher-Price, Hasbro, Ideal Toy Company, Jakks Pacific, Juno Baby, Kidrobot, Liberty Puzzles, Lionel Corporation, Maco, Mattel, McFarlane Toys, Nakajima, Plan B Toys, Shindana Toys

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
REPORT DESCRIPTION
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2012–2022
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2012–2022
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

United States
China
Japan
Germany
United Kingdom
France
Brazil
Italy
Russian Federation
India
Canada
Australia
Republic of Korea
Spain
Mexico
Indonesia
Netherlands
Turkey
Saudi Arabia
Switzerland
Sweden
Nigeria
Poland
Belgium
Argentina
Norway
Austria
Thailand
United Arab Emirates
Colombia
Denmark
South Africa
Malaysia
Israel
Singapore
Egypt
Philippines
Finland
Chile
Ireland
Pakistan
Greece
Portugal
Kazakhstan
Algeria
Czech Republic
Qatar
Peru
Romania
Vietnam
LIST OF TABLES
Table 1:
Key Findings In 2022
Table 2:
Market Volume, In Physical Terms, 2012–2022
Table 3:
Market Value, 2012–2022
Table 4:
Per Capita Consumption, By Country, 2018–2022
Table 5:
Production, In Physical Terms, By Country, 2012–2022
Table 6:
Imports, In Physical Terms, By Country, 2012–2022
Table 7:
Imports, In Value Terms, By Country, 2012–2022
Table 8:
Import Prices, By Country Of Destination, 2012–2022
Table 9:
Exports, In Physical Terms, By Country, 2012–2022
Table 10:
Exports, In Value Terms, By Country, 2012–2022
Table 11:
Export Prices, By Country Of Origin, 2012–2022
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2012–2022
Figure 2:
Market Value, 2012–2022
Figure 3:
Consumption, By Country, 2022
Figure 4:
Market Forecast To 2030
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Exports And Growth
Figure 11:
Export Prices And Growth
Figure 12:
Market Size And Growth
Figure 13:
Per Capita Consumption
Figure 14:
Imports And Growth
Figure 15:
Import Prices
Figure 16:
Production, In Physical Terms, 2012–2022
Figure 17:
Production, In Value Terms, 2012–2022
Figure 18:
Production, By Country, 2022
Figure 19:
Production, In Physical Terms, By Country, 2012–2022
Figure 20:
Imports, In Physical Terms, 2012–2022
Figure 21:
Imports, In Value Terms, 2012–2022
Figure 22:
Imports, In Physical Terms, By Country, 2022
Figure 23:
Imports, In Physical Terms, By Country, 2012–2022
Figure 24:
Imports, In Value Terms, By Country, 2012–2022
Figure 25:
Import Prices, By Country, 2012–2022
Figure 26:
Exports, In Physical Terms, 2012–2022
Figure 27:
Exports, In Value Terms, 2012–2022
Figure 28:
Exports, In Physical Terms, By Country, 2022
Figure 29:
Exports, In Physical Terms, By Country, 2012–2022
Figure 30:
Exports, In Value Terms, By Country, 2012–2022
Figure 31:
Export Prices, 2012–2022
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