World - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights

Global Toy Market Overview 2019

Toy Market Size

The global toy market revenue amounted to $X in 2018, surging by X% against the previous year. In general, the total market indicated a resilient expansion from 2013 to 2018: its value increased at an average annual rate of +X% over the last five years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, toy consumption increased by +X% against 2013 indices. The growth pace was the most rapid in 2017 with an increase of X% y-o-y. The global toy consumption peaked in 2018 and is expected to retain its growth in the near future.

Toy Production

In value terms, toy production amounted to $X in 2018 estimated in export prices. Overall, toy production continues to indicate a buoyant expansion. The growth pace was the most rapid in 2017 when production volume increased by X% year-to-year. The global toy production peaked in 2018 and is expected to retain its growth in the near future.

Production By Country

China (X tonnes) constituted the country with the largest volume of toy production, comprising approx. X% of total production. Moreover, toy production in China exceeded the figures recorded by the world's second-largest producer, India (X tonnes), sixfold. The third position in this ranking was occupied by Indonesia (X tonnes), with a X% share.

From 2013 to 2018, the average annual growth rate of volume in China amounted to +X%. In the other countries, the average annual rates were as follows: India (+X% per year) and Indonesia (+X% per year).

Toy Exports

Exports 2007-2018

In 2018, approx. X tonnes of dolls and toys were exported worldwide; dropping by -X% against the previous year. Over the period under review, toy exports continue to indicate a slight setback. The most prominent rate of growth was recorded in 2017 when exports increased by X% against the previous year. The global exports peaked at X tonnes in 2013; however, from 2014 to 2018, exports stood at a somewhat lower figure.

In value terms, toy exports stood at $X in 2018. Over the period under review, the total exports indicated slight growth from 2013 to 2018: its value decreased at an average annual rate of -X% over the last five-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, toy exports increased by +X% against 2014 indices. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. In that year, global toy exports reached their peak of $X, and then declined slightly in the following year.

Exports by Country

China dominates toy exports structure, accounting for X tonnes, which was approx. X% of total exports in 2018. It was distantly followed by China, Hong Kong SAR (X tonnes), achieving a X% share of total exports. Germany (X tonnes), the Czech Republic (X tonnes), the Netherlands (X tonnes) and Viet Nam (X tonnes) held a relatively small share of total exports.

Exports from China decreased at an average annual rate of -X% from 2013 to 2018. At the same time, Viet Nam (+X%), the Netherlands (+X%), Germany (+X%) and the Czech Republic (+X%) displayed positive paces of growth. Moreover, Viet Nam emerged as the fastest-growing exporter in the world, with a CAGR of +X% from 2013-2018. By contrast, China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. From 2013 to 2018, the share of Viet Nam increased by +X% percentage points, while China, Hong Kong SAR (-X p.p.) and China (-X p.p.) saw their share reduced. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, comprising X% of global exports. The second position in the ranking was occupied by China, Hong Kong SAR ($X), with a X% share of global exports. It was followed by the Czech Republic, with a X% share.

In China, toy exports increased at an average annual rate of +X% over the period from 2013-2018. In the other countries, the average annual rates were as follows: China, Hong Kong SAR (-X% per year) and the Czech Republic (+X% per year).

Export Prices by Country

In 2018, the average toy export price amounted to $X per kg, picking up by X% against the previous year. Over the last five years, it increased at an average annual rate of +X%. The pace of growth was the most pronounced in 2014 an increase of X% against the previous year. The global export price peaked at $X per kg in 2015; however, from 2016 to 2018, export prices failed to regain their momentum.

Prices varied noticeably by the country of origin; the country with the highest price was the Czech Republic ($X per kg), while China ($X per kg) was amongst the lowest.

From 2013 to 2018, the most notable rate of growth in terms of prices was attained by China, while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports 2007-2018

In 2018, the global imports of dolls and toys stood at X tonnes, going down by -X% against the previous year. The total import volume increased at an average annual rate of +X% from 2013 to 2018; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 when imports increased by X% against the previous year. In that year, global toy imports attained their peak of X tonnes, and then declined slightly in the following year.

In value terms, toy imports totaled $X in 2018. The total import value increased at an average annual rate of +X% over the period from 2013 to 2018; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2014 when imports increased by X% year-to-year. Over the period under review, global toy imports reached their maximum in 2018 and are expected to retain its growth in the immediate term.

Imports by Country

In 2018, the U.S. (X tonnes) represented the key importer of dolls and toys, constituting X% of total imports. The UK (X tonnes) occupied the second position in the ranking, followed by Germany (X tonnes) and China, Hong Kong SAR (X tonnes). All these countries together held near X% share of total imports. Russia (X tonnes), France (X tonnes), Japan (X tonnes), Canada (X tonnes), the Netherlands (X tonnes), the Czech Republic (X tonnes), Belgium (X tonnes) and Italy (X tonnes) took a little share of total imports.

Imports into the U.S. increased at an average annual rate of +X% from 2013 to 2018. At the same time, the Netherlands (+X%), Germany (+X%), the Czech Republic (+X%), Italy (+X%), Belgium (+X%) and Japan (+X%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing importer in the world, with a CAGR of +X% from 2013-2018. Canada, the UK, Russia and France experienced a relatively flat trend pattern. By contrast, China, Hong Kong SAR (-X%) illustrated a downward trend over the same period. While the share of the U.S. (+X p.p.) increased significantly in terms of the global imports from 2013-2018, the share of China, Hong Kong SAR (-X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the U.S. ($X) constitutes the largest market for imported dolls and toys worldwide, comprising X% of global imports. The second position in the ranking was occupied by Germany ($X), with a X% share of global imports. It was followed by the UK, with a X% share.

From 2013 to 2018, the average annual rate of growth in terms of value in the U.S. stood at +X%. In the other countries, the average annual rates were as follows: Germany (+X% per year) and the UK (+X% per year).

Import Prices by Country

The average toy import price stood at $X per kg in 2018, increasing by X% against the previous year. Over the period from 2013 to 2018, it increased at an average annual rate of +X%. The pace of growth was the most pronounced in 2018 when the average import price increased by X% year-to-year. Over the period under review, the average import prices for dolls and toys reached their peak figure at $X per kg in 2015; however, from 2016 to 2018, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2018, the country with the highest price was Germany ($X per kg), while Japan ($X per kg) was amongst the lowest.

From 2013 to 2018, the most notable rate of growth in terms of prices was attained by the U.S., while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform