U.S.: Toy Market 2022

Toy Market Size in the U.S.

The U.S. toy market soared to $X in 2021, growing by 33% against the previous year. In general, the total consumption indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +7.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +93.2% against 2012 indices. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toy Production in the U.S.

In value terms, toy production dropped to $X in 2021. The total output value increased at an average annual rate of +2.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2020 when the production volume increased by 12% against the previous year. As a result, production reached the peak level of $X, and then fell in the following year.

Toy Exports

Exports from the U.S.

In 2021, after three years of decline, there was significant growth in overseas shipments of dolls and toys, when their volume increased by 17% to X tons. Overall, exports continue to indicate a relatively flat trend pattern. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy exports surged to $X in 2021. The total export value increased at an average annual rate of +3.9% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Canada (X tons) was the main destination for toy exports from the United States, with a 58% share of total exports. Moreover, toy exports to Canada exceeded the volume sent to the second major destination, Mexico (X tons), fourfold. The UK (X tons) ranked third in terms of total exports with a 3.3% share.

From 2012 to 2021, the average annual growth rate of volume to Canada stood at +1.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+5.5% per year) and the UK (-6.0% per year).

In value terms, Canada ($X) remains the key foreign market for toy exports from the United States, comprising 60% of total exports. The second position in the ranking was taken by Mexico ($X), with a 17% share of total exports. It was followed by the UK, with a 3.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Canada amounted to +5.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+9.1% per year) and the UK (-2.7% per year).

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, growing by 4.6% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.2%. The pace of growth appeared the most rapid in 2018 when the average export price increased by 10%. The export price peaked in 2021 and is expected to retain growth in years to come.

Average prices varied noticeably for the major foreign markets. In 2021, the countries with the highest prices were Mexico ($X per ton) and Chile ($X per ton), while the average price for exports to Canada ($X per ton) and the UK ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Chile (+3.4%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into the U.S.

For the third consecutive year, the United States recorded growth in purchases abroad of dolls and toys, which increased by 37% to X tons in 2021. In general, imports recorded a remarkable increase. The most prominent rate of growth was recorded in 2020 with an increase of 54% against the previous year. Imports peaked in 2021 and are likely to see steady growth in years to come.

In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +5.1% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to the United States, accounting for a 80% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), more than tenfold. Mexico (X tons) ranked third in terms of total imports with a 4.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at +10.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+35.8% per year) and Mexico (+9.7% per year).

In value terms, China ($X) constituted the largest supplier of toy to the United States, comprising 80% of total imports. The second position in the ranking was held by Vietnam ($X), with a 6.5% share of total imports. It was followed by Mexico, with a 4% share.

From 2012 to 2021, the average annual growth rate of value from China stood at +4.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+29.1% per year) and Mexico (+2.6% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2021, which is down by -2.9% against the previous year. Over the period under review, the import price continues to indicate a drastic downturn. The most prominent rate of growth was recorded in 2018 when the average import price increased by 5.9%. As a result, import price attained the peak level of $X per ton. From 2019 to 2021, the average import prices failed to regain momentum.

Prices varied noticeably country of origin: the country with the highest price was Vietnam ($X per ton), while the price for Taiwan (Chinese) ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Vietnam (-4.9%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Market Intelligence Platform

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