Latin America and the Caribbean: Toy Market 2024

Toy Market Size in Latin America and the Caribbean

In 2022, the Latin American toy market decreased by X% to $X for the first time since 2018, thus ending a three-year rising trend. The total consumption indicated a temperate expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The level of consumption peaked at $X in 2021, and then reduced modestly in the following year.

Toy Production in Latin America and the Caribbean

In value terms, toy production expanded to $X in 2022 estimated in export price. The total production indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The pace of growth was the most pronounced in 2019 with an increase of X% against the previous year. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Toy Exports

Exports in Latin America and the Caribbean

In 2022, approx. X tons of dolls and toys were exported in Latin America and the Caribbean; remaining stable against the previous year. In general, exports recorded a deep slump. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, toy exports rose modestly to $X in 2022. Over the period under review, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of X%. The level of export peaked at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

Mexico prevails in exports structure, reaching X tons, which was approx. X% of total exports in 2022. Chile (X tons), Colombia (X tons), Brazil (X tons), Guatemala (X tons) and Peru (X tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to toy exports from Mexico stood at X%. At the same time, Peru (X%), Guatemala (X%), Brazil (X%) and Colombia (X%) displayed positive paces of growth. Moreover, Peru emerged as the fastest-growing exporter exported in Latin America and the Caribbean, with a CAGR of X% from 2012-2022. By contrast, Chile (X%) illustrated a downward trend over the same period. Mexico (X p.p.), Colombia (X p.p.), Guatemala (X p.p.) and Brazil (X p.p.) significantly strengthened its position in terms of the total exports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Mexico ($X) remains the largest toy supplier in Latin America and the Caribbean, comprising X% of total exports. The second position in the ranking was held by Chile ($X), with a X% share of total exports. It was followed by Colombia, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Mexico amounted to X%. The remaining exporting countries recorded the following average annual rates of exports growth: Chile (X% per year) and Colombia (X% per year).

Export Prices by Country

In 2022, the export price in Latin America and the Caribbean amounted to $X per ton, with an increase of X% against the previous year. Overall, the export price posted a buoyant expansion. The growth pace was the most rapid in 2016 an increase of X% against the previous year. Over the period under review, the export prices reached the maximum at $X per ton in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Chile ($X per ton), while Guatemala ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (X%), while the other leaders experienced more modest paces of growth.

Toy Imports

Imports in Latin America and the Caribbean

In 2022, supplies from abroad of dolls and toys increased by X% to X tons, rising for the second year in a row after two years of decline. In general, imports, however, continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2021 with an increase of X%. The volume of import peaked at X tons in 2014; however, from 2015 to 2022, imports remained at a lower figure.

In value terms, toy imports amounted to $X in 2022. The total import value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. The level of import peaked in 2022 and is expected to retain growth in the near future.

Imports by Country

The countries with the highest levels of toy imports in 2022 were Mexico (X tons), Chile (X tons), Brazil (X tons), Peru (X tons), Colombia (X tons), Bolivia (X tons), Guatemala (X tons), Ecuador (X tons), Paraguay (X tons) and Argentina (X tons), together accounting for X% of total import.

From 2012 to 2022, the biggest increases were recorded for Guatemala (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Mexico ($X) constitutes the largest market for imported dolls and toys in Latin America and the Caribbean, comprising X% of total imports. The second position in the ranking was taken by Chile ($X), with a X% share of total imports. It was followed by Brazil, with a X% share.

In Mexico, toy imports increased at an average annual rate of X% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Chile (X% per year) and Brazil (X% per year).

Import Prices by Country

In 2022, the import price in Latin America and the Caribbean amounted to $X per ton, picking up by X% against the previous year. Over the last decade, it increased at an average annual rate of X%. The pace of growth was the most pronounced in 2015 when the import price increased by X% against the previous year. Over the period under review, import prices attained the maximum in 2022 and is likely to see steady growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Mexico ($X per ton), while Bolivia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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