Report Japan - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights for 499$
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Japan - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights
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Japan: Toy Market 2022

Toy Market Size in Japan

For the third year in a row, the Japanese toy market recorded growth in sales value, which increased by 9.5% to $X in 2021. The market value increased at an average annual rate of +1.9% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Toy consumption peaked in 2021 and is expected to retain growth in the near future.

Toy Production in Japan

In value terms, toy production dropped to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the production volume increased by 74% against the previous year. As a result, production attained the peak level of $X. From 2016 to 2021, production growth remained at a lower figure.

Toy Exports

Exports from Japan

In 2021, overseas shipments of dolls and toys decreased by -4.2% to X tons, falling for the second consecutive year after eight years of growth. Over the period under review, total exports indicated a strong increase from 2012 to 2021: its volume increased at an average annual rate of +6.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -16.6% against 2019 indices. The growth pace was the most rapid in 2019 when exports increased by 24%. As a result, the exports attained the peak of X tons. From 2020 to 2021, the growth of the exports failed to regain momentum.

In value terms, toy exports contracted to $X in 2021. In general, exports, however, recorded a prominent increase. The pace of growth was the most pronounced in 2018 when exports increased by 28% against the previous year. The exports peaked at $X in 2020, and then fell modestly in the following year.

Exports by Country

The United States (X tons), China (X tons) and Taiwan (Chinese) (X tons) were the main destinations of toy exports from Japan, together accounting for 67% of total exports.

From 2012 to 2021, the biggest increases were in China (with a CAGR of +32.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, China ($X), the United States ($X) and Hong Kong SAR ($X) were the largest markets for toy exported from Japan worldwide, together comprising 64% of total exports.

China, with a CAGR of +42.8%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, rising by 3.9% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.0%. The pace of growth was the most pronounced in 2020 an increase of 16% against the previous year. The export price peaked in 2021 and is likely to see gradual growth in the near future.

Prices varied noticeably country of destination: the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to Macao SAR ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Philippines (+17.7%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Japan

In 2021, overseas purchases of dolls and toys were finally on the rise to reach X tons for the first time since 2018, thus ending a two-year declining trend. Overall, imports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 when imports increased by 34%. Imports peaked at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +4.2% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to Japan, with a 83% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), ninefold. The third position in this ranking was taken by Thailand (X tons), with a 2.4% share.

From 2012 to 2021, the average annual growth rate of volume from China amounted to +7.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+12.3% per year) and Thailand (+1.8% per year).

In value terms, China ($X) constituted the largest supplier of toy to Japan, comprising 82% of total imports. The second position in the ranking was held by Vietnam ($X), with a 9% share of total imports. It was followed by Thailand, with a 1.9% share.

From 2012 to 2021, the average annual growth rate of value from China totaled +15.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+16.1% per year) and Thailand (+0.8% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, picking up by 9% against the previous year. Over the last nine-year period, it increased at an average annual rate of +3.8%. The pace of growth appeared the most rapid in 2014 when the average import price increased by 19% against the previous year. The import price peaked in 2021 and is expected to retain growth in the immediate term.

Average prices varied somewhat amongst the major supplying countries. In 2021, the countries with the highest prices were Hong Kong SAR ($X per ton) and China ($X per ton), while the price for Thailand ($X per ton) and Vietnam ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+8.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

Base Year Historical Period Forecast Period Units
2021 2007-2021 2022-2030 US$, Tons

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
+
The United States remains the largest toy consuming country worldwide, comprising approx. 22% of total volume. Moreover, toy consumption in the United States exceeded the figures recorded by the second-largest consumer, China, threefold. India ranked third in terms of total consumption with a 5.8% share.
What are the largest producers of dolls and toys in the world?
+
The country with the largest volume of toy production was China, comprising approx. 47% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India, eightfold. The third position in this ranking was held by Indonesia, with a 2.7% share.
What are the leading suppliers of dolls and toys to Japan?
+
In value terms, China constituted the largest supplier of toy to Japan, comprising 82% of total imports. The second position in the ranking was held by Vietnam, with a 9% share of total imports. It was followed by Thailand, with a 1.9% share.
What are the leading importers of dolls and toys from Japan?
+
In value terms, the largest markets for toy exported from Japan were China, the United States and Hong Kong SAR, with a combined 64% share of total exports.
What is the average export price for dolls and toys in Japan?
+
The average toy export price stood at $26,187 per ton in 2021, picking up by 3.9% against the previous year.
What is the average import price for dolls and toys in Japan?
+
In 2021, the average toy import price amounted to $17,097 per ton, surging by 9% against the previous year.

This report provides an in-depth analysis of the toy market in Japan. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.


Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
• Prodcom 32403200 - Puzzles
• Prodcom 32403900 -
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.
Country coverage:
• Japan

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Japan
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
REPORT DESCRIPTION
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2012–2021
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2012–2021
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2021
Table 2:
Market Volume, In Physical Terms, 2012–2021
Table 3:
Market Value, 2012–2021
Table 4:
Per Capita Consumption In 2007-2021
Table 5:
Imports, In Physical Terms, By Country, 2012–2021
Table 6:
Imports, In Value Terms, By Country, 2012–2021
Table 7:
Import Prices, By Country Of Origin, 2012–2021
Table 8:
Exports, In Physical Terms, By Country, 2012–2021
Table 9:
Exports, In Value Terms, By Country, 2012–2021
Table 10:
Export Prices, By Country Of Destination, 2012–2021
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2012–2021
Figure 2:
Market Value, 2012–2021
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007-2021
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007-2021
Figure 5:
Trade Balance, In Physical Terms, 2007-2021
Figure 6:
Trade Balance, In Value Terms, 2007-2021
Figure 7:
Per Capita Consumption, 2007-2021
Figure 8:
Market Forecast To 2030
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2012–2021
Figure 21:
Production, In Value Terms, 2012–2021
Figure 22:
Imports, In Physical Terms, 2012–2021
Figure 23:
Imports, In Value Terms, 2012–2021
Figure 24:
Imports, In Physical Terms, By Country, 2021
Figure 25:
Imports, In Physical Terms, By Country, 2012–2021
Figure 26:
Imports, In Value Terms, By Country, 2012–2021
Figure 27:
Import Prices, By Country Of Origin, 2012–2021
Figure 28:
Exports, In Physical Terms, 2012–2021
Figure 29:
Exports, In Value Terms, 2012–2021
Figure 30:
Exports, In Physical Terms, By Country, 2021
Figure 31:
Exports, In Physical Terms, By Country, 2012–2021
Figure 32:
Exports, In Value Terms, By Country, 2012–2021
Figure 33:
Export Prices, By Country Of Destination, 2012–2021
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