Global Fruit and Berry Market to Reach 1,088 Million Tons and $1,371.8 Billion by 2035

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The global fruit and berry market reached 965 million tons in consumption volume and $1,142.5 billion in value in 2024, with steady growth projected to 1,088 million tons and $1,371.8 billion by 2035. China is the dominant consumer and producer, while avocados and berries are the fastest-growing product segments in both value and trade. International trade saw a slight volume dip but significant value increase, driven by rising prices and demand for high-value items like berries and avocados. The United States is the largest importer by volume, and Spain is the leading exporter by value.

Key Findings

• Market is forecast to grow to 1,088M tons in volume and $1,371.8B in value by 2035
• China leads global consumption and production, accounting for 28% of total volume
• Avocados and berries are the fastest-growing segments in both production value and trade
• Global trade value is rising significantly despite flat import volumes, indicating higher unit prices
• United States is the top importer by volume, while Spain is the leading exporter by value

Market Forecast

Driven by increasing demand for fruits and berries worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.1% for the period from 2024 to 2035, which is projected to bring the market volume to 1,088M tons by the end of 2035.

In value terms, the market is forecast to increase with an anticipated CAGR of +1.7% for the period from 2024 to 2035, which is projected to bring the market value to $1,371.8B (in nominal wholesale prices) by the end of 2035.

Consumption

World's Consumption of Fruits And Berries

For the eighth consecutive year, the global market recorded growth in consumption of fruits and berries, which increased by 0.1% to 965M tons in 2024. The total consumption volume increased at an average annual rate of +1.5% over the period from 2013 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 3.1%. Over the period under review, global consumption attained the maximum volume in 2024 and is likely to see gradual growth in years to come.

The global fruit and berry market revenue totaled $1,142.5B in 2024, growing by 2.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.6% over the period from 2013 to 2024; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2017 with an increase of 6.6% against the previous year. Global consumption peaked in 2024 and is expected to retain growth in years to come.

Consumption By Country

The country with the largest volume of fruit and berry consumption was China (269M tons), accounting for 28% of total volume. Moreover, fruit and berry consumption in China exceeded the figures recorded by the second-largest consumer, India (115M tons), twofold. Brazil (42M tons) ranked third in terms of total consumption with a 4.4% share.

In China, fruit and berry consumption expanded at an average annual rate of +1.8% over the period from 2013-2024. The remaining consuming countries recorded the following average annual rates of consumption growth: India (+2.7% per year) and Brazil (+0.3% per year).

In value terms, China ($292.5B) led the market, alone. The second position in the ranking was taken by India ($95.5B). It was followed by the United States.

In China, the fruit and berry market increased at an average annual rate of +2.2% over the period from 2013-2024. The remaining consuming countries recorded the following average annual rates of market growth: India (+3.6% per year) and the United States (+0.7% per year).

The countries with the highest levels of fruit and berry per capita consumption in 2024 were Italy (275 kg per person), Turkey (260 kg per person) and Brazil (193 kg per person).

From 2013 to 2024, the biggest increases were recorded for Nigeria (with a CAGR of +2.7%), while consumption for the other global leaders experienced more modest paces of growth.

Consumption By Type

The products with the highest volumes of consumption in 2024 were bananas (189M tons), watermelons (105M tons) and apples (96M tons), with a combined 40% share of global consumption. Fruits and berries, nes, grapes, oranges, mangoes, mangosteens and guavas, tangerines, mandarins, clementines, satsumas, melons, pineapples, peaches and nectarines, pears and quinces, lemons and limes, strawberries, papayas, citrus fruits not elsewhere classified, plums and sloes, grapefruits, avocados, dates, kiwi fruits, cherries and sour cherries, raspberries, blackberries, blueberries, and cranberries, apricots and figs lagged somewhat behind, together accounting for a further 60%.

From 2013 to 2024, the biggest increases were recorded for avocados (with a CAGR of +6.9%), while consumption for the other products experienced more modest paces of growth.

In value terms, grapes ($165.3B), fruits and berries, nes ($129.5B) and bananas ($127.7B) were the products with the highest levels of market value in 2024, with a combined 37% share of the global market. Mangoes, mangosteens and guavas, apples, watermelons, tangerines, mandarins, clementines, satsumas, strawberries, oranges, peaches and nectarines, pineapples, melons, pears and quinces, avocados, raspberries, blackberries, blueberries, and cranberries, lemons and limes, dates, citrus fruits not elsewhere classified, cherries and sour cherries, plums and sloes, papayas, grapefruits, kiwi fruits, apricots and figs lagged somewhat behind, together accounting for a further 63%.

Among the main consumed products, avocados, with a CAGR of +9.1%, recorded the highest rates of growth with regard to market size over the period under review, while market for the other products experienced more modest paces of growth.

Production

World's Production of Fruits And Berries

In 2024, production of fruits and berries decreased by -0.2% to 960M tons for the first time since 2012, thus ending a eleven-year rising trend. The total output volume increased at an average annual rate of +1.5% from 2013 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2018 with an increase of 3% against the previous year. Over the period under review, global production hit record highs at 961M tons in 2023, and then shrank slightly in the following year. The general positive trend in terms output was largely conditioned by modest growth of the harvested area and a relatively flat trend pattern in yield figures.

In value terms, fruit and berry production rose to $1,159.6B in 2024 estimated in export price. The total output value increased at an average annual rate of +3.0% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 9.3%. Over the period under review, global production reached the maximum level in 2024 and is likely to see steady growth in the immediate term.

Production By Country

China (268M tons) constituted the country with the largest volume of fruit and berry production, comprising approx. 28% of total volume. Moreover, fruit and berry production in China exceeded the figures recorded by the second-largest producer, India (115M tons), twofold. Brazil (43M tons) ranked third in terms of total production with a 4.4% share.

From 2013 to 2024, the average annual rate of growth in terms of volume in China amounted to +1.7%. In the other countries, the average annual rates were as follows: India (+2.7% per year) and Brazil (+0.3% per year).

Production By Type

The products with the highest volumes of production in 2024 were bananas (184M tons), watermelons (105M tons) and apples (97M tons), together accounting for 40% of global production. Fruits and berries, nes, grapes, oranges, mangoes, mangosteens and guavas, tangerines, mandarins, clementines, satsumas, melons, pineapples, peaches and nectarines, pears and quinces, lemons and limes, strawberries, papayas, citrus fruits not elsewhere classified, plums and sloes, grapefruits, avocados, dates, kiwi fruits, cherries and sour cherries, raspberries, blackberries, blueberries, and cranberries, apricots and figs lagged somewhat behind, together comprising a further 60%.

From 2013 to 2024, the most notable rate of growth in terms of production, amongst the main produced products, was attained by avocados (with a CAGR of +6.9%), while production for the other products experienced more modest paces of growth.

In value terms, the largest types of fruits and berries in terms of market size were grapes ($166.5B), fruits and berries, nes ($135.6B) and bananas ($125B), with a combined 37% share of global production. Mangoes, mangosteens and guavas, apples, watermelons, tangerines, mandarins, clementines, satsumas, strawberries, oranges, peaches and nectarines, pineapples, melons, pears and quinces, avocados, raspberries, blackberries, blueberries, and cranberries, lemons and limes, dates, citrus fruits not elsewhere classified, cherries and sour cherries, plums and sloes, papayas, grapefruits, kiwi fruits, apricots and figs lagged somewhat behind, together accounting for a further 63%.

Avocados, with a CAGR of +9.4%, recorded the highest rates of growth with regard to market size in terms of the main produced products over the period under review, while production for the other products experienced more modest paces of growth.

Yield

In 2024, the global average fruit and berry yield dropped slightly to 14 tons per ha, almost unchanged from the previous year. Over the period under review, the yield, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the yield increased by 1.8%. The global yield peaked at 14 tons per ha in 2023, and then shrank slightly in the following year.

Harvested Area

In 2024, approx. 69M ha of fruits and berries were harvested worldwide; approximately mirroring 2023 figures. Overall, the harvested area, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 with an increase of 2.7% against the previous year. The global harvested area peaked at 69M ha in 2023, and then fell in the following year.

Imports

World's Imports of Fruits And Berries

In 2024, overseas purchases of fruits and berries decreased by -3.2% to 80M tons, falling for the third consecutive year after nine years of growth. Over the period under review, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when imports increased by 7.2% against the previous year. Global imports peaked at 90M tons in 2021; however, from 2022 to 2024, imports failed to regain momentum.

In value terms, fruit and berry imports expanded to $121.2B in 2024. Overall, total imports indicated a tangible expansion from 2013 to 2024: its value increased at an average annual rate of +4.5% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports increased by +61.7% against 2013 indices. The most prominent rate of growth was recorded in 2021 with an increase of 8.4% against the previous year. Over the period under review, global imports reached the maximum in 2024 and are likely to continue growth in years to come.

Imports By Country

In 2024, the United States (14M tons), distantly followed by China (6.4M tons), Germany (5.5M tons), the Netherlands (4.1M tons) and Russia (3.9M tons) represented the key importers of fruits and berries, together committing 42% of total imports. France (3.4M tons), the UK (3.3M tons), Canada (2.7M tons), Spain (2.2M tons) and Poland (1.8M tons) followed a long way behind the leaders.

Imports into the United States increased at an average annual rate of +2.5% from 2013 to 2024. At the same time, China (+8.0%), Spain (+5.5%) and Poland (+2.7%) displayed positive paces of growth. Moreover, China emerged as the fastest-growing importer imported in the world, with a CAGR of +8.0% from 2013-2024. The Netherlands, Canada, France, Germany and the UK experienced a relatively flat trend pattern. By contrast, Russia (-4.0%) illustrated a downward trend over the same period. China (+4.2 p.p.) and the United States (+2.8 p.p.) significantly strengthened its position in terms of the global imports, while Russia saw its share reduced by -3.5% from 2013 to 2024, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest fruit and berry importing markets worldwide were the United States ($20.3B), China ($15.9B) and Germany ($10.1B), with a combined 38% share of global imports.

Among the main importing countries, China, with a CAGR of +14.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Bananas represented the major imported product with an import of about 22M tons, which accounted for 28% of total imports. It was distantly followed by apples (6.9M tons), oranges (5.5M tons), tangerines, mandarins, clementines, satsumas (5.1M tons), fruits and berries, nes (4.6M tons), grapes (4.3M tons), watermelons (3.9M tons) and lemons and limes (3.7M tons), together mixing up a 42% share of total imports. Avocados (3.4M tons), pineapples (3.2M tons), pears and quinces (2.3M tons), mangoes, mangosteens and guavas (2.1M tons), melons (1.9M tons), peaches and nectarines (1.8M tons), kiwi fruits (1.7M tons), raspberries, blackberries, blueberries, and cranberries (1.6M tons) and dates (1.4M tons) took a relatively small share of total imports.

Bananas experienced a relatively flat trend pattern with regard to volume of imports. At the same time, raspberries, blackberries, blueberries, and cranberries (+10.1%), avocados (+9.6%), dates (+4.5%), lemons and limes (+3.4%), watermelons (+3.1%), fruits and berries, nes (+2.5%), mangoes, mangosteens and guavas (+2.4%) and kiwi fruits (+2.1%) displayed positive paces of growth. Moreover, raspberries, blackberries, blueberries, and cranberries emerged as the fastest-growing type imported in the world, with a CAGR of +10.1% from 2013-2024. Pineapples, tangerines, mandarins, clementines, satsumas, grapes, peaches and nectarines, melons and pears and quinces experienced a relatively flat trend pattern. By contrast, oranges (-2.1%) and apples (-2.2%) illustrated a downward trend over the same period. From 2013 to 2024, the share of avocados increased by +2.6 percentage points. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, the largest types of imported fruits and berries were bananas ($15.4B), raspberries, blackberries, blueberries, and cranberries ($11.9B) and fruits and berries, nes ($11.4B), with a combined 32% share of global imports.

Among the main imported products, raspberries, blackberries, blueberries, and cranberries, with a CAGR of +13.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other products experienced more modest paces of growth.

Import Prices By Type

In 2024, the average fruit and berry import price amounted to $1,517 per ton, surging by 6.8% against the previous year. Over the last eleven-year period, it increased at an average annual rate of +3.6%. The most prominent rate of growth was recorded in 2023 an increase of 14%. Global import price peaked in 2024 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major imported products. In 2024, the product with the highest price was raspberries, blackberries, blueberries, and cranberries ($7,609 per ton), while the price for watermelons ($628 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by fruit and berry, nes (+7.5%), while the other products experienced more modest paces of growth.

Import Prices By Country

In 2024, the average fruit and berry import price amounted to $1,517 per ton, surging by 6.8% against the previous year. Over the last eleven-year period, it increased at an average annual rate of +3.6%. The growth pace was the most rapid in 2023 when the average import price increased by 14%. Over the period under review, average import prices hit record highs in 2024 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2024, amid the top importers, the country with the highest price was China ($2,483 per ton), while Russia ($863 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by China (+6.4%), while the other global leaders experienced more modest paces of growth.

Exports

World's Exports of Fruits And Berries

In 2024, overseas shipments of fruits and berries decreased by -6.3% to 75M tons, falling for the third consecutive year after six years of growth. Overall, exports showed a relatively flat trend pattern. The growth pace was the most rapid in 2014 with an increase of 6.4% against the previous year. Over the period under review, the global exports hit record highs at 86M tons in 2021; however, from 2022 to 2024, the exports stood at a somewhat lower figure.

In value terms, fruit and berry exports totaled $110.9B in 2024. Over the period under review, total exports indicated noticeable growth from 2013 to 2024: its value increased at an average annual rate of +4.4% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports increased by +60.4% against 2013 indices. The growth pace was the most rapid in 2023 when exports increased by 9.2%. Over the period under review, the global exports hit record highs in 2024 and are likely to see steady growth in the near future.

Exports By Country

In 2024, Spain (6.6M tons), China (4.7M tons), Ecuador (4.7M tons), Costa Rica (4.6M tons), Mexico (4.3M tons), the United States (3.6M tons), the Philippines (3.1M tons), Turkey (3M tons) and South Africa (2.8M tons) represented the largest exporter of fruits and berries in the world, constituting 50% of total export. Chile (2.7M tons) followed a long way behind the leaders.

From 2013 to 2024, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by China (with a CAGR of +4.7%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest fruit and berry supplying countries worldwide were Spain ($11B), Mexico ($8.3B) and Chile ($7.1B), together accounting for 24% of global exports.

Among the main exporting countries, Mexico, with a CAGR of +9.9%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

In 2024, bananas (18M tons), distantly followed by apples (7.5M tons), tangerines, mandarins, clementines, satsumas (5.5M tons), oranges (5.4M tons), grapes (4.4M tons), fruits and berries, nes (4M tons), lemons and limes (3.6M tons), pineapples (3.5M tons) and watermelons (3.5M tons) were the largest types of fruits and berries, together committing 73% of total exports. Avocados (3.3M tons), pears and quinces (2.5M tons), mangoes, mangosteens and guavas (2.2M tons), peaches and nectarines (1.9M tons), kiwi fruits (1.7M tons), melons (1.5M tons) and raspberries, blackberries, blueberries, and cranberries (1.4M tons) followed a long way behind the leaders.

Exports of bananas decreased at an average annual rate of -2.5% from 2013 to 2024. At the same time, raspberries, blackberries, blueberries, and cranberries (+10.1%), avocados (+9.7%), fruits and berries, nes (+3.6%), lemons and limes (+2.9%), mangoes, mangosteens and guavas (+2.5%), kiwi fruits (+2.2%), tangerines, mandarins, clementines, satsumas (+1.2%) and grapes (+1.0%) displayed positive paces of growth. Moreover, raspberries, blackberries, blueberries, and cranberries emerged as the fastest-growing type exported in the world, with a CAGR of +10.1% from 2013-2024. Pineapples, watermelons, peaches and nectarines and pears and quinces experienced a relatively flat trend pattern. By contrast, apples (-1.4%), melons (-1.9%) and oranges (-2.7%) illustrated a downward trend over the same period. While the share of avocados (+2.9 p.p.) and fruits and berries, nes (+1.7 p.p.) increased significantly in terms of the global exports from 2013-2024, the share of apples (-1.6 p.p.), oranges (-2.5 p.p.) and bananas (-7.2 p.p.) displayed negative dynamics. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, bananas ($12.4B), avocados ($10.3B) and raspberries, blackberries, blueberries, and cranberries ($10B) were the products with the highest levels of exports in 2024, together accounting for 29% of global exports.

Among the main exported products, avocados, with a CAGR of +13.6%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other products experienced more modest paces of growth.

Export Prices By Type

The average fruit and berry export price stood at $1,481 per ton in 2024, rising by 13% against the previous year. Overall, export price indicated perceptible growth from 2013 to 2024: its price increased at an average annual rate of +4.5% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, fruit and berry export price increased by +66.0% against 2014 indices. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exported products. In 2024, the product with the highest price was raspberries, blackberries, blueberries, and cranberries ($7,073 per ton), while the average price for exports of watermelons ($630 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by fruit and berry, nes (+7.9%), while the other products experienced more modest paces of growth.

Export Prices By Country

The average fruit and berry export price stood at $1,481 per ton in 2024, rising by 13% against the previous year. Overall, export price indicated a notable expansion from 2013 to 2024: its price increased at an average annual rate of +4.5% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, fruit and berry export price increased by +66.0% against 2014 indices. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Chile ($2,573 per ton), while the Philippines ($571 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Mexico (+6.8%), while the other global leaders experienced more modest paces of growth.