Global Fruits and Berries Market to Witness Steady Growth with a CAGR of +1.1% Through 2035

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The global fruits and berries market is forecasted to continue its upward consumption trend, with a projected CAGR of +1.1% in volume and +2.0% in value from 2024 to 2035. This growth is expected to bring significant opportunities for businesses operating in the market.

Market Forecast

Driven by increasing demand for fruits and berries worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.1% for the period from 2024 to 2035, which is projected to bring the market volume to 1,082M tons by the end of 2035.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.0% for the period from 2024 to 2035, which is projected to bring the market value to $1,346.7B (in nominal wholesale prices) by the end of 2035.

Consumption

World's Consumption of Fruits And Berries

In 2024, consumption of fruits and berries decreased by -0.7% to 955M tons for the first time since 2016, thus ending a seven-year rising trend. The total consumption volume increased at an average annual rate of +1.5% over the period from 2013 to 2024; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The growth pace was the most rapid in 2018 when the consumption volume increased by 3.1% against the previous year. Over the period under review, global consumption attained the maximum volume at 962M tons in 2023, and then shrank modestly in the following year.

The global fruit and berry market value stood at $1,084.8B in 2024, approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.5% over the period from 2013 to 2024; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2017 with an increase of 7.3% against the previous year. Global consumption peaked in 2024 and is likely to continue growth in the immediate term.

Consumption By Country

China (269M tons) remains the largest fruit and berry consuming country worldwide, accounting for 28% of total volume. Moreover, fruit and berry consumption in China exceeded the figures recorded by the second-largest consumer, India (114M tons), twofold. Brazil (42M tons) ranked third in terms of total consumption with a 4.4% share.

In China, fruit and berry consumption expanded at an average annual rate of +1.8% over the period from 2013-2024. In the other countries, the average annual rates were as follows: India (+2.7% per year) and Brazil (+0.3% per year).

In value terms, China ($292.1B) led the market, alone. The second position in the ranking was taken by India ($91.2B). It was followed by the United States.

In China, the fruit and berry market increased at an average annual rate of +2.2% over the period from 2013-2024. In the other countries, the average annual rates were as follows: India (+3.5% per year) and the United States (+0.8% per year).

The countries with the highest levels of fruit and berry per capita consumption in 2024 were Italy (276 kg per person), Turkey (275 kg per person) and Brazil (194 kg per person).

From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by Indonesia (with a CAGR of +1.9%), while consumption for the other global leaders experienced more modest paces of growth.

Consumption By Type

The products with the highest volumes of consumption in 2024 were bananas (183M tons), watermelons (104M tons) and apples (97M tons), with a combined 40% share of global consumption. Fruits and berries, nes, grapes, oranges, mangoes, mangosteens and guavas, tangerines, mandarins, clementines, satsumas, melons, pineapples, pears and quinces, peaches and nectarines, lemons and limes, papayas, citrus fruits not elsewhere classified, plums and sloes, grapefruits, strawberries, avocados, dates, kiwi fruits, cherries and sour cherries, raspberries, blackberries, blueberries, and cranberries, apricots and figs lagged somewhat behind, together accounting for a further 60%.

From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the key consumed products, was attained by avocados (with a CAGR of +6.9%), while consumption for the other products experienced more modest paces of growth.

In value terms, the largest types of fruits and berries in terms of market size were grapes ($164.3B), fruits and berries, nes ($124B) and bananas ($119.6B), together comprising 38% of the global market. Apples, mangoes, mangosteens and guavas, watermelons, tangerines, mandarins, clementines, satsumas, oranges, peaches and nectarines, strawberries, melons, pears and quinces, pineapples, avocados, raspberries, blackberries, blueberries, and cranberries, lemons and limes, dates, citrus fruits not elsewhere classified, cherries and sour cherries, plums and sloes, papayas, grapefruits, kiwi fruits, apricots and figs lagged somewhat behind, together accounting for a further 62%.

Avocados, with a CAGR of +8.9%, saw the highest growth rate of market size among the main consumed products over the period under review, while market for the other products experienced more modest paces of growth.

Production

World's Production of Fruits And Berries

In 2024, after eleven years of growth, there was decline in production of fruits and berries, when its volume decreased by -0.1% to 954M tons. The total output volume increased at an average annual rate of +1.5% from 2013 to 2024; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 with an increase of 3.1%. Over the period under review, global production reached the maximum volume at 955M tons in 2023, and then shrank in the following year. The general positive trend in terms output was largely conditioned by a modest expansion of the harvested area and a relatively flat trend pattern in yield figures.

In value terms, fruit and berry production reached $1,094.6B in 2024 estimated in export price. The total output value increased at an average annual rate of +2.8% over the period from 2013 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 when the production volume increased by 9.9% against the previous year. Over the period under review, global production attained the peak level in 2024 and is expected to retain growth in the immediate term.

Production By Country

The country with the largest volume of fruit and berry production was China (268M tons), accounting for 28% of total volume. Moreover, fruit and berry production in China exceeded the figures recorded by the second-largest producer, India (114M tons), twofold. Brazil (43M tons) ranked third in terms of total production with a 4.5% share.

From 2013 to 2024, the average annual growth rate of volume in China amounted to +1.7%. The remaining producing countries recorded the following average annual rates of production growth: India (+2.7% per year) and Brazil (+0.3% per year).

Production By Type

The products with the highest volumes of production in 2024 were bananas (184M tons), watermelons (105M tons) and apples (96M tons), with a combined 40% share of global production. Grapes, fruits and berries, nes, oranges, mangoes, mangosteens and guavas, tangerines, mandarins, clementines, satsumas, melons, pineapples, pears and quinces, peaches and nectarines, lemons and limes, papayas, citrus fruits not elsewhere classified, plums and sloes, grapefruits, strawberries, avocados, dates, kiwi fruits, cherries and sour cherries, raspberries, blackberries, blueberries, and cranberries, apricots and figs lagged somewhat behind, together comprising a further 60%.

From 2013 to 2024, the most notable rate of growth in terms of production, amongst the main produced products, was attained by avocados (with a CAGR of +6.9%), while production for the other products experienced more modest paces of growth.

In value terms, grapes ($164.6B), fruits and berries, nes ($128.7B) and bananas ($117B) constituted the products with the highest levels of production in 2024, with a combined 37% share of global production. Apples, mangoes, mangosteens and guavas, watermelons, tangerines, mandarins, clementines, satsumas, oranges, peaches and nectarines, strawberries, melons, pears and quinces, pineapples, avocados, raspberries, blackberries, blueberries, and cranberries, lemons and limes, dates, citrus fruits not elsewhere classified, cherries and sour cherries, plums and sloes, papayas, grapefruits, kiwi fruits, apricots and figs lagged somewhat behind, together comprising a further 63%.

In terms of the main produced products, avocados, with a CAGR of +8.9%, recorded the highest rates of growth with regard to market size over the period under review, while production for the other products experienced more modest paces of growth.

Yield

The global average fruit and berry yield dropped to 14 tons per ha in 2024, flattening at the previous year's figure. In general, the yield, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the yield increased by 1.7% against the previous year. Over the period under review, the average fruit and berry yield attained the peak level at 14 tons per ha in 2023, and then dropped modestly in the following year.

Harvested Area

In 2024, the global harvested area of fruits and berries amounted to 69M ha, remaining relatively unchanged against the previous year. In general, the harvested area showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 2.7%. The global harvested area peaked at 69M ha in 2022; however, from 2023 to 2024, the harvested area remained at a lower figure.

Imports

World's Imports of Fruits And Berries

In 2024, supplies from abroad of fruits and berries was finally on the rise to reach 85M tons after two years of decline. The total import volume increased at an average annual rate of +1.4% over the period from 2013 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 7.2%. Over the period under review, global imports hit record highs at 91M tons in 2021; however, from 2022 to 2024, imports failed to regain momentum.

In value terms, fruit and berry imports expanded remarkably to $125.1B in 2024. Overall, total imports indicated a noticeable expansion from 2013 to 2024: its value increased at an average annual rate of +4.7% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports increased by +66.4% against 2013 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 8.8%. Global imports peaked in 2024 and are likely to see gradual growth in the near future.

Imports By Country

In 2024, the United States (14M tons), distantly followed by China (6.3M tons), Germany (5.5M tons), Russia (4.8M tons) and the Netherlands (4.1M tons) were the largest importers of fruits and berries, together committing 41% of total imports. France (3.4M tons), the UK (3.3M tons), Canada (2.7M tons), Spain (2.2M tons) and Saudi Arabia (1.8M tons) followed a long way behind the leaders.

From 2013 to 2024, average annual rates of growth with regard to fruit and berry imports into the United States stood at +2.6%. At the same time, China (+7.9%), Spain (+5.5%) and Saudi Arabia (+2.6%) displayed positive paces of growth. Moreover, China emerged as the fastest-growing importer imported in the world, with a CAGR of +7.9% from 2013-2024. The Netherlands, Canada, France, Germany and the UK experienced a relatively flat trend pattern. By contrast, Russia (-2.1%) illustrated a downward trend over the same period. China (+3.7 p.p.) and the United States (+1.9 p.p.) significantly strengthened its position in terms of the global imports, while Russia saw its share reduced by -2.7% from 2013 to 2024, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest fruit and berry importing markets worldwide were the United States ($20.3B), China ($15.9B) and Germany ($10.1B), with a combined 37% share of global imports.

Among the main importing countries, China, with a CAGR of +14.9%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Bananas was the major imported product with an import of about 22M tons, which amounted to 26% of total imports. Apples (7.8M tons) held the second position in the ranking, followed by oranges (6.4M tons), tangerines, mandarins, clementines, satsumas (5.8M tons), fruits and berries, nes (4.9M tons), grapes (4.8M tons), lemons and limes (4M tons) and watermelons (3.9M tons). All these products together held approx. 44% share of total imports. Avocados (3.5M tons), pineapples (3.3M tons), pears and quinces (2.4M tons), mangoes, mangosteens and guavas (2.3M tons), melons (1.9M tons), peaches and nectarines (1.9M tons), dates (1.8M tons), kiwi fruits (1.7M tons) and raspberries, blackberries, blueberries, and cranberries (1.6M tons) followed a long way behind the leaders.

Bananas experienced a relatively flat trend pattern with regard to volume of imports. At the same time, raspberries, blackberries, blueberries, and cranberries (+10.2%), avocados (+9.7%), dates (+7.1%), lemons and limes (+4.2%), fruits and berries, nes (+3.0%), mangoes, mangosteens and guavas (+3.0%), kiwi fruits (+2.5%), watermelons (+1.9%), tangerines, mandarins, clementines, satsumas (+1.8%), grapes (+1.4%) and pineapples (+1.1%) displayed positive paces of growth. Moreover, raspberries, blackberries, blueberries, and cranberries emerged as the fastest-growing type imported in the world, with a CAGR of +10.2% from 2013-2024. Peaches and nectarines, pears and quinces, melons, oranges and apples experienced a relatively flat trend pattern. Avocados (+2.4 p.p.) significantly strengthened its position in terms of the global imports, while oranges and apples saw its share reduced by -1.9% and -2.8% from 2013 to 2024, respectively. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, the largest types of imported fruits and berries were bananas ($15.7B), raspberries, blackberries, blueberries, and cranberries ($12B) and fruits and berries, nes ($11.7B), together accounting for 31% of global imports.

Raspberries, blackberries, blueberries, and cranberries, with a CAGR of +13.8%, recorded the highest growth rate of the value of imports, in terms of the main imported products over the period under review, while purchases for the other products experienced more modest paces of growth.

Import Prices By Type

The average fruit and berry import price stood at $1,471 per ton in 2024, growing by 3.1% against the previous year. Over the last eleven-year period, it increased at an average annual rate of +3.3%. The pace of growth appeared the most rapid in 2023 when the average import price increased by 14% against the previous year. Global import price peaked in 2024 and is expected to retain growth in the near future.

Prices varied noticeably by the product type; the product with the highest price was raspberries, blackberries, blueberries, and cranberries ($7,617 per ton), while the price for watermelons ($624 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by fruit and berry, nes (+7.0%), while the other products experienced more modest paces of growth.

Import Prices By Country

The average fruit and berry import price stood at $1,471 per ton in 2024, growing by 3.1% against the previous year. Over the last eleven-year period, it increased at an average annual rate of +3.3%. The most prominent rate of growth was recorded in 2023 when the average import price increased by 14%. Global import price peaked in 2024 and is likely to see steady growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($2,513 per ton), while Saudi Arabia ($785 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by China (+6.6%), while the other global leaders experienced more modest paces of growth.

Exports

World's Exports of Fruits And Berries

In 2024, after two years of decline, there was significant growth in overseas shipments of fruits and berries, when their volume increased by 11% to 84M tons. The total export volume increased at an average annual rate of +1.2% from 2013 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The global exports peaked at 87M tons in 2021; however, from 2022 to 2024, the exports failed to regain momentum.

In value terms, fruit and berry exports expanded notably to $111.5B in 2024. In general, total exports indicated notable growth from 2013 to 2024: its value increased at an average annual rate of +4.8% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, exports increased by +67.7% against 2013 indices. The growth pace was the most rapid in 2017 with an increase of 9.1%. The global exports peaked in 2024 and are expected to retain growth in the near future.

Exports By Country

The biggest shipments were from Spain (6.6M tons), Ecuador (6.2M tons), China (4.7M tons), Costa Rica (4.5M tons), Mexico (4.3M tons), Guatemala (3.8M tons), the United States (3.6M tons), Turkey (3.1M tons) and the Philippines (3.1M tons), together accounting for 48% of total export. South Africa (2.9M tons) followed a long way behind the leaders.

From 2013 to 2024, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by China (with a CAGR of +4.7%), while the other global leaders experienced more modest paces of growth.

In value terms, Spain ($11B), Mexico ($8.3B) and the United States ($6.5B) were the countries with the highest levels of exports in 2024, with a combined 23% share of global exports.

In terms of the main exporting countries, Mexico, with a CAGR of +9.9%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

Bananas represented the major exported product with an export of about 23M tons, which recorded 28% of total exports. Apples (7.7M tons) ranks second in terms of the total exports with a 9.2% share, followed by tangerines, mandarins, clementines, satsumas (6.6%), oranges (6.5%), grapes (5.4%), fruits and berries, nes (5%) and watermelons (5%). Lemons and limes (3.7M tons), pineapples (3.5M tons), avocados (3.4M tons), pears and quinces (2.6M tons), mangoes, mangosteens and guavas (2.5M tons), melons (1.9M tons), peaches and nectarines (1.9M tons), kiwi fruits (1.7M tons), dates (1.5M tons) and raspberries, blackberries, blueberries, and cranberries (1.4M tons) took a minor share of total exports.

From 2013 to 2024, average annual rates of growth with regard to bananas exports of stood at +1.1%. At the same time, avocados (+9.9%), raspberries, blackberries, blueberries, and cranberries (+9.8%), dates (+6.1%), mangoes, mangosteens and guavas (+3.5%), lemons and limes (+3.1%), kiwi fruits (+2.6%), fruits and berries, nes (+2.0%), watermelons (+1.9%), grapes (+1.3%) and tangerines, mandarins, clementines, satsumas (+1.2%) displayed positive paces of growth. Moreover, avocados emerged as the fastest-growing type exported in the world, with a CAGR of +9.9% from 2013-2024. Pineapples, melons, peaches and nectarines and pears and quinces experienced a relatively flat trend pattern. By contrast, apples (-1.2%) and oranges (-2.6%) illustrated a downward trend over the same period. While the share of avocados (+2.4 p.p.) increased significantly in terms of the global exports from 2013-2024, the share of apples (-2.7 p.p.) and oranges (-3.4 p.p.) displayed negative dynamics. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, bananas ($13.8B), grapes ($9.8B) and avocados ($9.8B) appeared to be the products with the highest levels of exports in 2024, together comprising 30% of global exports.

Avocados, with a CAGR of +13.1%, recorded the highest growth rate of the value of exports, among the main exported products over the period under review, while shipments for the other products experienced more modest paces of growth.

Export Prices By Type

The average fruit and berry export price stood at $1,334 per ton in 2024, shrinking by -3.1% against the previous year. Overall, export price indicated a measured increase from 2013 to 2024: its price increased at an average annual rate of +3.6% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, fruit and berry export price increased by +55.0% against 2014 indices. The most prominent rate of growth was recorded in 2023 an increase of 20%. As a result, the export price attained the peak level of $1,377 per ton, and then shrank modestly in the following year.

Prices varied noticeably by the product type; the product with the highest price was raspberries, blackberries, blueberries, and cranberries ($6,855 per ton), while the average price for exports of watermelons ($588 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by fruit and berry, nes (+8.5%), while the other products experienced more modest paces of growth.

Export Prices By Country

In 2024, the average fruit and berry export price amounted to $1,334 per ton, dropping by -3.1% against the previous year. Over the period under review, export price indicated measured growth from 2013 to 2024: its price increased at an average annual rate of +3.6% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, fruit and berry export price increased by +55.0% against 2014 indices. The pace of growth appeared the most rapid in 2023 when the average export price increased by 20%. As a result, the export price attained the peak level of $1,377 per ton, and then shrank modestly in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Mexico ($1,920 per ton), while Guatemala ($397 per ton) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Mexico (+6.8%), while the other global leaders experienced more modest paces of growth.