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World - Bottled Waters - Market Analysis, Forecast, Size, Trends and Insights

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Marketing of Packaged Drinking Water

Marketing of packaged drinking water involves promoting and selling bottled water to consumers. It is a crucial aspect of the packaged drinking water business as it helps create awareness, build brand reputation, and drive sales. Here are some strategies commonly used in the marketing of packaged drinking water:

1. Product Differentiation: To stand out in a highly competitive market, packaged drinking water companies focus on highlighting unique features of their products. This includes emphasizing the quality of water sources, purification processes, mineral content, and packaging design.

2. Branding and Visual Identity: Developing a strong brand and visual identity is essential for establishing customer trust and recognition. Companies invest in creating attractive logos, labels, and packaging materials that convey a sense of purity, freshness, and reliability.

3. Target Market Segmentation: To maximize marketing effectiveness, companies segment their target market based on demographic, psychographic, and behavioral factors. This helps them tailor their messaging, positioning, and distribution strategies to specific consumer groups, such as health-conscious individuals, athletes, or travelers.

4. Advertising and Promotion: Various advertising channels, including print media, television, radio, and digital platforms are used to reach a wide audience. Advertisements highlight the health benefits, convenience, and reliability of packaged drinking water. Promotional activities like discounts, giveaways, and sponsorships are also commonly used.

5. Retail and Distribution: Building strong distribution networks and partnerships with retailers is crucial for reaching consumers effectively. Packaged drinking water is made available across various channels, including supermarkets, convenience stores, vending machines, online platforms, and hospitality establishments.

6. Online Presence and Social Media: With the growing influence of social media, companies utilize online platforms to engage with consumers, share educational content about water purity, and address customer concerns. They also leverage social media influencers and online reviews to generate positive word-of-mouth.

7. Health and Environmental Initiatives: Many packaged drinking water companies engage in health and environmental initiatives to create a positive brand image and connect with socially-conscious consumers. This can involve partnerships with NGOs, supporting clean water projects, or using eco-friendly packaging materials.

8. Customer Relationship Management: Building and maintaining strong customer relationships is crucial for brand loyalty and repeat purchase. Companies invest in CRM strategies, such as personalized email marketing, loyalty programs, and responsive customer service, to enhance customer satisfaction and retention.

Overall, effective marketing of packaged drinking water involves differentiating products, building a strong brand identity, targeting specific consumer groups, utilizing various advertising channels, establishing a wide retail distribution network, leveraging online platforms, engaging in health and environmental initiatives, and emphasizing customer relationships.

This report provides an in-depth analysis of the global bottled water market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 11071130 - Mineral waters and aerated waters, unsweetened
Prodcom 11071150 - Unsweetened and non-flavoured waters, ice and snow (excluding mineral and aerated waters)

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

Global market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Global production, split by region and country
Global trade (exports and imports)
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Company coverage:

Al Arabiya Mineral Water and Packaging Factory W.L.L (Qatar Oasis), Rabban Holdings (Rayyan Pure Natural Mineral Water), Aseel, Almas, Safa International Co. W.L.L., Alkalive, Al Kawther Water Treatment W.L.L. (Qatarat), Khazan-Qatar (Dana), Doha Water

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. CONSUMPTION BY COUNTRY
3. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
2. PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
11. COUNTRY PROFILES

The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO
- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption, By Country, 2018–2023
5. Production, In Physical Terms, By Country, 2012–2023
6. Imports, In Physical Terms, By Country, 2012–2023
7. Imports, In Value Terms, By Country, 2012–2023
8. Import Prices, By Country Of Destination, 2012–2023
9. Exports, In Physical Terms, By Country, 2012–2023
10. Exports, In Value Terms, By Country, 2012–2023
11. Export Prices, By Country Of Origin, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Consumption, By Country, 2023
4. Market Volume Forecast to 2030
5. Market Value Forecast to 2030
6. Products: Market Size And Growth, By Type
7. Products: Average Per Capita Consumption, By Type
8. Products: Exports And Growth, By Type
9. Products: Export Prices And Growth, By Type
10. Production Volume And Growth
11. Exports And Growth
12. Export Prices And Growth
13. Market Size And Growth
14. Per Capita Consumption
15. Imports And Growth
16. Import Prices
17. Production, In Physical Terms, 2012–2023
18. Production, In Value Terms, 2012–2023
19. Production, By Country, 2023
20. Production, In Physical Terms, By Country, 2012–2023
21. Imports, In Physical Terms, 2012–2023
22. Imports, In Value Terms, 2012–2023
23. Imports, In Physical Terms, By Country, 2023
24. Imports, In Physical Terms, By Country, 2012–2023
25. Imports, In Value Terms, By Country, 2012–2023
26. Import Prices, By Country, 2012–2023
27. Exports, In Physical Terms, 2012–2023
28. Exports, In Value Terms, 2012–2023
29. Exports, In Physical Terms, By Country, 2023
30. Exports, In Physical Terms, By Country, 2012–2023
31. Exports, In Value Terms, By Country, 2012–2023
32. Export Prices, 2012–2023