Berry Market

The global berry market has shown steady growth from 2012 to 2022, with a forecast for continued upward trends in consumption, production, imports, and exports. Key highlights include the dominance of strawberries in both consumption and production, with notable growth in blueberries and cranberries. China, the United States, and Russia stand out as top consumers and producers, while Chile, Spain, and Mexico lead in exports. Overall, the market is expected to see further expansion in the coming years, driven by increasing demand worldwide.

Market Forecast

Driven by increasing demand for berries worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +2.6% for the period from 2022 to 2030, which is projected to bring the market volume to 21M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.8% for the period from 2022 to 2030, which is projected to bring the market value to $99.1B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Berries

In 2022, approx. 17M tons of berries were consumed worldwide; stabilizing at 2021. The total consumption volume increased at an average annual rate of +2.6% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2018 when the consumption volume increased by 6.7% against the previous year. Global consumption peaked in 2022 and is likely to see steady growth in the near future.

The global berry market revenue stood at $79.2B in 2022, with an increase of 3.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +4.8% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked in 2022 and is expected to retain growth in the near future.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (3.7M tons), the United States (3M tons) and Russia (1.4M tons), together accounting for 47% of global consumption. Turkey, Poland, Germany, Canada, Mexico, Egypt, Ukraine, Iran, the UK and Serbia lagged somewhat behind, together accounting for a further 31%.

From 2012 to 2022, the biggest increases were recorded for Egypt (with a CAGR of +7.1%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($13.9B), China ($11.5B) and Russia ($5B) were the countries with the highest levels of market value in 2022, together accounting for 38% of the global market.

China, with a CAGR of +10.3%, recorded the highest growth rate of market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of berry per capita consumption was registered in Serbia (43 kg per person), followed by Poland (17 kg per person), Turkey (16 kg per person) and Canada (13 kg per person), while the world average per capita consumption of berry was estimated at less than 0.1 kg per person.

From 2012 to 2022, the average annual growth rate of the berry per capita consumption in Serbia stood at +4.0%. In the other countries, the average annual rates were as follows: Poland (-0.1% per year) and Turkey (+2.3% per year).

Consumption By Type

Strawberries (9.6M tons) constituted the product with the largest volume of consumption, comprising approx. 54% of total volume. Moreover, strawberries exceeded the figures recorded for the second-largest type, cherries and sour cherries (4.4M tons), twofold. Blueberries and cranberries (1.8M tons) ranked third in terms of total consumption with a 10% share.

From 2012 to 2022, the average annual growth rate of the volume of strawberries consumption totaled +3.0%. With regard to the other consumed products, the following average annual rates of growth were recorded: cherries and sour cherries (+2.5% per year) and blueberries and cranberries (+4.8% per year).

In value terms, strawberries ($31.9B) led the market, alone. The second position in the ranking was taken by cherries and sour cherries ($14.9B). It was followed by blueberries and cranberries.

From 2012 to 2022, the average annual growth rate of the value of strawberries market totaled +4.0%. With regard to the other consumed products, the following average annual rates of growth were recorded: cherries and sour cherries (+3.2% per year) and blueberries and cranberries (+6.3% per year).

Production

World Production of Berries

In 2022, global berry production stood at 17M tons, stabilizing at the previous year's figure. The total output volume increased at an average annual rate of +2.5% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The growth pace was the most rapid in 2018 when the production volume increased by 6.7% against the previous year. Global production peaked in 2022 and is likely to continue growth in years to come. The general positive trend in terms output was largely conditioned by a perceptible expansion of the harvested area and a relatively flat trend pattern in yield figures.

In value terms, berry production expanded slightly to $58.6B in 2022 estimated in export price. The total output value increased at an average annual rate of +3.9% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2016 with an increase of 14%. Global production peaked at $59.7B in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Production By Country

The countries with the highest volumes of production in 2022 were China (3.3M tons), the United States (2.3M tons) and Turkey (1.4M tons), with a combined 42% share of global production. Russia, Mexico, Poland, Chile, Spain, Egypt, Canada, Ukraine, Iran and Peru lagged somewhat behind, together accounting for a further 34%.

From 2012 to 2022, the most notable rate of growth in terms of production, amongst the key producing countries, was attained by Peru (with a CAGR of +25.2%), while production for the other global leaders experienced more modest paces of growth.

Production By Type

Strawberries (9.6M tons) constituted the product with the largest volume of production, accounting for 54% of total volume. Moreover, strawberries exceeded the figures recorded for the second-largest type, cherries and sour cherries (4.4M tons), twofold. The third position in this ranking was held by blueberries and cranberries (1.8M tons), with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of the volume of strawberries production amounted to +3.1%. With regard to the other produced products, the following average annual rates of growth were recorded: cherries and sour cherries (+2.4% per year) and blueberries and cranberries (+4.8% per year).

In value terms, strawberries ($33.4B) led the market, alone. The second position in the ranking was taken by cherries and sour cherries ($13.4B). It was followed by blueberries and cranberries.

From 2012 to 2022, the average annual growth rate of the value of strawberries production totaled +4.6%. With regard to the other produced products, the following average annual rates of growth were recorded: cherries and sour cherries (-0.7% per year) and blueberries and cranberries (+5.5% per year).

Yield

In 2022, the global average berry yield totaled 11 tons per ha, flattening at the previous year. Over the period under review, the yield continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2013 when the yield increased by 3.3% against the previous year. The global yield peaked in 2022 and is expected to retain growth in years to come.

Harvested Area

The global berry harvested area stood at 1.5M ha in 2022, therefore, remained relatively stable against 2021. The harvested area increased at an average annual rate of +1.6% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2018 with an increase of 4.7%. The global harvested area peaked at 1.5M ha in 2020; afterwards, it flattened through to 2022.

Imports

World Imports of Berries

For the eleventh consecutive year, the global market recorded growth in supplies from abroad of berries, which increased by 3.9% to 3.6M tons in 2022. Overall, total imports indicated a prominent expansion from 2012 to 2022: its volume increased at an average annual rate of +7.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +96.9% against 2012 indices. The pace of growth appeared the most rapid in 2021 when imports increased by 16% against the previous year. Global imports peaked in 2022 and are likely to continue growth in the immediate term.

In value terms, berry imports stood at $19.1B in 2022. In general, imports posted a remarkable increase. The growth pace was the most rapid in 2021 when imports increased by 21% against the previous year. Global imports peaked in 2022 and are likely to continue growth in the near future.

Imports By Country

In 2022, the United States (936K tons), distantly followed by China (410K tons), Germany (307K tons), Hong Kong SAR (256K tons), Canada (233K tons), the Netherlands (229K tons) and the UK (165K tons) represented the major importers of berries, together committing 70% of total imports. Russia (152K tons), France (119K tons), Spain (111K tons), Poland (61K tons), Italy (59K tons) and Austria (58K tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to berry imports into the United States stood at +8.5%. At the same time, China (+25.5%), Spain (+25.1%), Hong Kong SAR (+16.7%), Poland (+14.3%), the Netherlands (+14.1%), the UK (+4.3%), Germany (+3.8%), Austria (+3.2%) and Russia (+3.0%) displayed positive paces of growth. Moreover, China emerged as the fastest-growing importer imported in the world, with a CAGR of +25.5% from 2012-2022. Italy, France and Canada experienced a relatively flat trend pattern. While the share of China (+8.9 p.p.), Hong Kong SAR (+4.1 p.p.), the United States (+3.4 p.p.), the Netherlands (+3 p.p.) and Spain (+2.4 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of Italy (-1.7 p.p.), Russia (-1.9 p.p.), Germany (-3 p.p.), France (-3.5 p.p.) and Canada (-7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest berry importing markets worldwide were the United States ($4.9B), China ($3.1B) and Hong Kong SAR ($1.6B), with a combined 50% share of global imports. Germany, Canada, the Netherlands, the UK, Spain, France, Russia, Austria, Poland and Italy lagged somewhat behind, together comprising a further 36%.

Spain, with a CAGR of +29.7%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

In 2022, strawberries (1,030K tons), cherries and sour cherries (982K tons) and blueberries and cranberries (975K tons) represented the major type of berries in the world, comprising 83% of total import. It was distantly followed by raspberries and blackberries (605K tons), making up a 17% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main imported products, was attained by blueberries and cranberries (with a CAGR of +13.0%), while imports for the other products experienced more modest paces of growth.

In value terms, the largest types of imported berries were blueberries and cranberries ($5.5B), cherries and sour cherries ($5.5B) and raspberries and blackberries ($4B), together accounting for 80% of global imports.

Among the main imported products, blueberries and cranberries, with a CAGR of +14.8%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other products experienced more modest paces of growth.

Import Prices By Type

In 2022, the average berry import price amounted to $5,229 per ton, approximately equating the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.4%. The pace of growth appeared the most rapid in 2014 when the average import price increased by 7.2%. Over the period under review, average import prices attained the peak figure in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major imported products. In 2022, the product with the highest price was raspberries and blackberries ($6,613 per ton), while the price for strawberries ($3,630 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by currant and gooseberry (+6.1%), while the other products experienced more modest paces of growth.

Import Prices By Country

In 2022, the average berry import price amounted to $5,229 per ton, remaining relatively unchanged against the previous year. Over the last decade, it increased at an average annual rate of +3.4%. The growth pace was the most rapid in 2014 an increase of 7.2% against the previous year. Over the period under review, average import prices reached the peak figure in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was China ($7,498 per ton), while Russia ($1,988 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+6.2%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Berries

For the eleventh year in a row, the global market recorded growth in shipments abroad of berries, which increased by 4.6% to 3.4M tons in 2022. In general, total exports indicated prominent growth from 2012 to 2022: its volume increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +93.6% against 2012 indices. The pace of growth was the most pronounced in 2021 with an increase of 18% against the previous year. The global exports peaked in 2022 and are expected to retain growth in the immediate term.

In value terms, berry exports reached $15.4B in 2022. Overall, exports continue to indicate a prominent increase. The pace of growth was the most pronounced in 2018 with an increase of 21%. Over the period under review, the global exports attained the maximum in 2022 and are expected to retain growth in the immediate term.

Exports By Country

Chile (503K tons), Spain (476K tons), Mexico (359K tons), the United States (294K tons), Peru (274K tons), Hong Kong SAR (258K tons) and the Netherlands (213K tons) represented roughly 70% of total exports in 2022. Morocco (132K tons), Greece (100K tons), Canada (94K tons), Turkey (86K tons), Poland (78K tons) and Belgium (57K tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Peru (with a CAGR of +92.1%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, Chile ($2.5B), Spain ($2B) and the United States ($1.6B) constituted the countries with the highest levels of exports in 2022, with a combined 39% share of global exports. Mexico, Hong Kong SAR, Peru, the Netherlands, Morocco, Canada, Belgium, Poland, Greece and Turkey lagged somewhat behind, together accounting for a further 49%.

Peru, with a CAGR of +98.0%, saw the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

The products with the highest levels of berry exports in 2022 were strawberries (1,012K tons), cherries and sour cherries (982K tons) and blueberries and cranberries (971K tons), together reaching 88% of total export. It was distantly followed by raspberries and blackberries (392K tons), creating a 12% share of total exports.

From 2012 to 2022, the biggest increases were recorded for blueberries and cranberries (with a CAGR of +12.8%), while shipments for the other products experienced more modest paces of growth.

In value terms, the largest types of exported berries were blueberries and cranberries ($4.9B), cherries and sour cherries ($4.5B) and strawberries ($3.4B), together comprising 83% of global exports.

Among the main exported products, blueberries and cranberries, with a CAGR of +13.4%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other products experienced more modest paces of growth.

Export Prices By Type

In 2022, the average berry export price amounted to $4,545 per ton, waning by -3.6% against the previous year. Over the last decade, it increased at an average annual rate of +2.4%. The most prominent rate of growth was recorded in 2016 an increase of 13% against the previous year. Over the period under review, the average export prices hit record highs at $4,792 per ton in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by the product type; the product with the highest price was raspberries and blackberries ($6,517 per ton), while the average price for exports of strawberries ($3,383 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by currant and gooseberry (+6.4%), while the other products experienced more modest paces of growth.

Export Prices By Country

In 2022, the average berry export price amounted to $4,545 per ton, declining by -3.6% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.4%. The most prominent rate of growth was recorded in 2016 an increase of 13% against the previous year. Over the period under review, the average export prices reached the peak figure at $4,792 per ton in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the Netherlands ($5,920 per ton), while Greece ($1,924 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Morocco (+6.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform