EU Sparkling Wine Market | Majestic Wine PLC, Diageo PLC, Bacardi España S.A.

IndexBox has just published a new report, the EU - Sparkling Wine - Market Analysis, Forecast, Size, Trends And Insights. Here is a summary of the report's key findings.

The revenue of the sparkling wine market in the European Union amounted to $7.3B in 2017, rising by 2.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.1% from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2013, with an increase of 22% against the previous year. Over the period under review, the sparkling wine market attained its peak figure level in 2017, and is expected to retain its growth in the immediate term.

Production in the EU

In 2017, the amount of sparkling wine produced in the European Union stood at 1.4B litres, growing by 3.4% against the previous year. The total output indicated a strong increase from 2007 to 2017: its volume increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2017 figures, the sparkling wine production increased by +75.5% against 2007 indices.

Exports in the EU

The exports amounted to 834M litres in 2017, picking up by 8.2% against the previous year. The total exports indicated a strong expansion from 2007 to 2017: its volume increased at an average annual rate of +5.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2017 figures, the sparkling wine exports increased by +41.8% against 2013 indices.

In value terms, sparkling wine exports totaled $6B (IndexBox estimates) in 2017. The total export value increased at an average annual rate of +1.9% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, sparkling wine exports reached their maximum in 2017, and are expected to retain its growth in the immediate term.

Exports by Country

In 2017, Italy (366M litres) was the largest exporter for sparkling wine, generating 44% of total exports. It was distantly followed by France (202M litres) and Spain (192M litres), together constituting 47% share of total exports. Germany (31M litres) held the little share of total exports.

From 2007 to 2017, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Italy, while the other leaders experienced more modest paces of growth.

In value terms, France ($3.5B) remains the largest sparkling wine supplier in the European Union, comprising 59% of global exports. The second position in the ranking was occupied by Italy ($1.5B), with a 26% share of global exports. It was followed by Spain, with a 8.6% share.

Export Prices by Country

In 2017, the sparkling wine export price in the European Union amounted to $7.2 per litre, jumping by 3.5% against the previous year. The sparkling wine export price continues to indicate a significant reduction. The growth pace was the most rapid in 2013, when the export price increased by 15% year-to-year. The level of export price peaked at $10,232 per thousand litres in 2007; however, from 2008 to 2017, export prices failed to regain their momentum.

There were significant differences in the average export prices amongst the major exporting countries. In 2017, the country with the highest export price was France ($17,463 per thousand litres), while Spain ($2,688 per thousand litres) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by Germany, while the other leaders experienced a decline in the export price figures.

Imports in the EU

The imports amounted to 473M litres in 2017, increasing by 3.9% against the previous year. The total import volume increased at an average annual rate of +1.5% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years.

In value terms, sparkling wine imports stood at $2.7B (IndexBox estimates) in 2017. Sparkling wine imports continue to indicate a mild setback. The level of imports peaked at $3.2B in 2008; however, from 2009 to 2017, imports stood at a somewhat lower figure.

Imports by Country

In 2017, the UK (151M litres) represented the major importer for sparkling wine, mixed up 32% of total imports. It was distantly followed by Germany (73M litres), Belgium (41M litres), France (34M litres) and Italy (29M litres), together mixed up 37% share of total imports. The following importers - Sweden (20M litres), Austria (16M litres), Denmark (13M litres), the Netherlands (12M litres), Latvia (11M litres), Spain (11M litres) and Lithuania (10M litres) together made up 20% of total imports.

From 2007 to 2017, average annual rates of growth with regard to sparkling wine imports into the UK stood at +5.9%. At the same time, Lithuania (+21.2%), France (+16.0%), Latvia (+13.3%), Sweden (+10.0%) and Denmark (+9.2%) displayed positive paces of growth. Moreover, Lithuania emerged as the fastest growing importer in the European Union, with a CAGR of +21.2% from 2007-2017. Austria, the Netherlands and Germany experienced a relatively flat trend pattern. By contrast, Italy (-3.3%), Belgium (-7.4%) and Spain (-8.7%) illustrated a downward trend over the same period. Belgium (9.9%), Spain (3.3%) and Italy (2.5%) significantly strengthened its position in terms of the global imports, while Denmark, Latvia, Lithuania, Sweden, France and the UK saw its share reduced by -1.6%, -1.7%, -1.9%, -2.6%, -5.5% and -13.9% from 2007 to 2017, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the UK ($859M), Germany ($476M) and Belgium ($278M) were the countries with the highest levels of imports in 2017, with a combined 59% share of total imports. These countries were followed by Italy, Sweden, Spain, the Netherlands, France, Austria, Denmark, Lithuania and Latvia, which together accounted for a further 30%.

Import Prices by Country

In 2017, the sparkling wine import price in the European Union amounted to $5.8 per litre, going up by 1.5% against the previous year. The sparkling wine import price continues to indicate a measured deduction. The growth pace was the most rapid in 2008, an increase of 8.2% year-to-year. In that year, the import prices for sparkling wine attained their peak level of $8 per litre. From 2009 to 2017, the growth in terms of the import prices for sparkling wine failed to regain its momentum.

There were significant differences in the average import prices amongst the major importing countries. In 2017, the country with the highest import price was Spain ($10,500 per thousand litres), while France ($2,436 per thousand litres) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by Spain, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform