According to market research
conducted by IndexBox, the global malt market was estimated at approx. X
million tonnes in 2015; over X% of this is produced from barley. Most of the
malt produced is used in beer production; distillation and food production
account for an insignificant volume of output. The increasing consumption of
beer in the developing-market countries and the widespread consumption of craft
beer in developed countries will result in increased malt consumption; malt
constitutes one of the main component ingredients for the production of beer.
Driven by population growth,
urbanization and the increase in disposable incomes in developing countries, in
turn leading to the increased consumption of beer, the malt sector as a whole
is projected to continue an upward consumption trend over the next nine years.
Market performance is forecast to
accelerate, with an anticipated CAGR of +X% for the nine-year period from
2015 to X, which is expected to lead the market value to X million tonnes
by the end of X.
Beer constitutes one of the most
widely consumed alcoholic drinks world-wide. Global beer production has
recorded a positive growth trend over the past decade. Total global beer production
equated to X million kiloliters в 2015, an increase of X% against the
previous year.
China remains the world's largest
producer of beer (for the X successive year), despite a X% decrease
against the 2014 recorded figure. In 2015, China's share in total global
production amounted to X%. China was followed bu the USA (X%), Brazil (X%)
and Germany (X%). China slightly reduced its volume of beer output over the
last year; Brazil, however registered significant growth and in the USA and Germany,
the output volume remained relatively stable against the previous year.
Overall, Asia accounts for approx.
one third of global beer production. Over the last year, beer output in the
region was down by X% against the 2014 figure; despite this, however, the
region remains the largest in the world in terms of volume of production.
Europe accounts for approx. X% of
total output; Latin America accounts for X% and North America, for X%. Over
the past five year period, however, the share of North America and Europe
contracted slightly, while Asia and Latin America increased their share in
terms of total production volume. This is mainly due to increased output in
China and Brazil.
Asian countries are not only key
beer producers: they also constitute an important consumer market. Increasing
household incomes and changing lifestyles in these developing-market countries
are contributing factors in driving the expansion of the beer market. Beer
producers, therefore, are currently expanding their sales channels in the
emerging-market countries. Transnational beer producers are investing heavily,
working together with domestic national producers and studying local types of
beer and the preferences of the Asian consumer, in a bid to enhance the market
coverage.
Two growth paths are open to the
beer market. The first of these involves a significant increase in beer
production and consumption in the emerging-market countries, primarily through
the countries of the Asian-Pacific region.
The second growth path can be
achieved in the markets of the EU, the USA and Canada – namely by the
increasing role of mini-breweries or in the production of craft beer. According
to data from the USA Brewers Association, in 2016, sales of craft beer
increased by X% against the 2015
figure and exports of craft beer observed a rise of X%. The share of sales of this type of beer
accounted for approx. X% of total sales achieved on the beer market overall,
equal to US$ X billion.
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