Pakistan: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Pakistan

The Pakistani sanitary towel and diaper market declined dramatically to $X in 2022, reducing by X% against the previous year. In general, the total consumption indicated strong growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Sanitary towel and diaper consumption peaked at $X in 2014; however, from 2015 to 2022, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Pakistan

In value terms, sanitary towel and diaper production fell modestly to $X in 2022 estimated in export price. In general, the total production indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2019 indices. The pace of growth appeared the most rapid in 2013 when the production volume increased by X%. Over the period under review, production reached the maximum level at $X in 2014; however, from 2015 to 2022, production failed to regain momentum.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Pakistan

In 2022, approx. X tons of sanitary towels, tampons, napkins and diapers were exported from Pakistan; reducing by X% against the previous year's figure. Overall, exports, however, continue to indicate a tangible increase. The pace of growth was the most pronounced in 2013 with an increase of X%. As a result, the exports reached the peak of X tons. From 2014 to 2022, the growth of the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports plummeted to $X in 2022. Over the period under review, exports showed a slight shrinkage. The most prominent rate of growth was recorded in 2013 with an increase of X%. As a result, the exports reached the peak of $X. From 2014 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

The United States (X tons), Afghanistan (X tons) and the Netherlands (X tons) were the main destinations of sanitary towel and diaper exports from Pakistan, together comprising X% of total exports. Senegal, South Africa, Germany, the UK, Denmark, Italy, Norway and Canada lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Senegal (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), Afghanistan ($X) and the Netherlands ($X) constituted the largest markets for sanitary towel and diaper exported from Pakistan worldwide, together accounting for X% of total exports. Germany, South Africa, Senegal, Denmark, the UK, Norway, Italy and Canada lagged somewhat behind, together comprising a further X%.

Senegal, with a CAGR of X%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average sanitary towel and diaper export price amounted to $X per ton, which is down by X% against the previous year. Overall, the export price recorded a pronounced decline. The pace of growth was the most pronounced in 2016 when the average export price increased by X%. Over the period under review, the average export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to Senegal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Afghanistan (X%), while the prices for the other major destinations experienced a decline.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Pakistan

In 2022, purchases abroad of sanitary towels, tampons, napkins and diapers decreased by X% to X tons, falling for the seventh year in a row after four years of growth. In general, imports saw a abrupt decrease. The growth pace was the most rapid in 2013 with an increase of X% against the previous year. Over the period under review, imports attained the maximum at X tons in 2015; however, from 2016 to 2022, imports remained at a lower figure.

In value terms, sanitary towel and diaper imports reduced remarkably to $X in 2022. Overall, imports saw a abrupt contraction. The pace of growth appeared the most rapid in 2013 with an increase of X%. Over the period under review, imports hit record highs at $X in 2015; however, from 2016 to 2022, imports failed to regain momentum.

Imports by Country

China (X tons), Egypt (X tons) and Turkey (X tons) were the main suppliers of sanitary towel and diaper imports to Pakistan, with a combined X% share of total imports. Germany, the United Arab Emirates, Hungary and Saudi Arabia lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Germany (with a CAGR of X%), while imports for the other leaders experienced a decline.

In value terms, Egypt ($X), China ($X) and Turkey ($X) constituted the largest sanitary towel and diaper suppliers to Pakistan, together accounting for X% of total imports. Germany, Hungary, the United Arab Emirates and Saudi Arabia lagged somewhat behind, together accounting for a further X%.

Germany, with a CAGR of X%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2022, falling by X% against the previous year. Over the period under review, the import price showed a perceptible curtailment. The pace of growth appeared the most rapid in 2018 an increase of X% against the previous year. The import price peaked at $X per ton in 2021, and then declined sharply in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hungary (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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