Overview of the Global Market for Sanitary Towels, Tampons, Napkins and Diapers

Market Size for Sanitary Towels, Tampons, Napkins and Diapers

In 2022, the global sanitary towel and diaper market decreased by X% to $X, falling for the fourth consecutive year after two years of growth. Overall, the total consumption indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by X% against 2018 indices. Over the period under review, the global market reached the maximum level at $X in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers

In value terms, sanitary towel and diaper production totaled $X in 2022 estimated in export price. Overall, production, however, continues to indicate a prominent increase. The growth pace was the most rapid in 2013 when the production volume increased by X% against the previous year. Over the period under review, global production hit record highs at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

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Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports

In 2022, global exports of sanitary towels, tampons, napkins and diapers reached X tons, growing by X% against the previous year. The total export volume increased at an average annual rate of X% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of X% against the previous year. Over the period under review, the global exports reached the peak figure in 2022 and are likely to see steady growth in the immediate term.

In value terms, sanitary towel and diaper exports reached $X in 2022. The total export value increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 with an increase of X%. The global exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

In 2022, China (X tons), distantly followed by Turkey (X tons), the Czech Republic (X tons), Poland (X tons), Germany (X tons) and the Netherlands (X tons) were the main exporters of sanitary towels, tampons, napkins and diapers, together constituting X% of total exports. Belgium (X tons), the United States (X tons), Canada (X tons), Mexico (X tons), Japan (X tons), Sweden (X tons) and France (X tons) took a little share of total exports.

Exports from China increased at an average annual rate of X% from 2012 to 2022. At the same time, Mexico (X%), the Czech Republic (X%), Turkey (X%), Canada (X%), France (X%), the Netherlands (X%), Japan (X%) and Belgium (X%) displayed positive paces of growth. Moreover, Mexico emerged as the fastest-growing exporter exported in the world, with a CAGR of X% from 2012-2022. The United States, Poland and Sweden experienced a relatively flat trend pattern. By contrast, Germany (X%) illustrated a downward trend over the same period. From 2012 to 2022, the share of China, the Czech Republic and Mexico increased by X, X and X percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest sanitary towel and diaper supplier worldwide, comprising X% of global exports. The second position in the ranking was held by Germany ($X), with a X% share of global exports. It was followed by the Czech Republic, with a X% share.

From 2012 to 2022, the average annual growth rate of value in China stood at X%. The remaining exporting countries recorded the following average annual rates of exports growth: Germany (X% per year) and the Czech Republic (X% per year).

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2022, growing by X% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the average export price increased by X% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (X%), while the other global leaders experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports

In 2022, global sanitary towel and diaper imports totaled X tons, increasing by X% against the year before. The total import volume increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2014 with an increase of X%. Over the period under review, global imports reached the peak figure in 2022 and are likely to continue growth in the near future.

In value terms, sanitary towel and diaper imports expanded markedly to $X in 2022. The total import value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when imports increased by X%. Global imports peaked in 2022 and are likely to see gradual growth in years to come.

Imports by Country

The purchases of the twelve major importers of sanitary towels, tampons, napkins and diapers, namely the United States, Germany, the UK, France, Belgium, Russia, Canada, the Philippines, the Netherlands, Iraq, Australia and Spain, represented more than third of total import. The Czech Republic (X tons) took a relatively small share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by the United States (with a CAGR of X%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper importing markets worldwide were the United States ($X), Germany ($X) and the UK ($X), together accounting for X% of global imports. France, Russia, Canada, Australia, Belgium, Spain, the Netherlands, the Czech Republic, the Philippines and Iraq lagged somewhat behind, together accounting for a further X%.

In terms of the main importing countries, Australia, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average sanitary towel and diaper import price amounted to $X per ton, rising by X% against the previous year. Over the period under review, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by X%. Over the period under review, average import prices attained the maximum at $X per ton in 2014; however, from 2015 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Russia ($X per ton), while the Philippines ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (X%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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