Asia: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Asia

In 2022, the Asian sanitary towel and diaper market decreased by X% to $X, falling for the fourth year in a row after two years of growth. The total consumption indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by X% against 2018 indices. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2022, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Asia

In value terms, sanitary towel and diaper production stood at $X in 2022 estimated in export price. Over the period under review, production enjoyed strong growth. The most prominent rate of growth was recorded in 2013 when the production volume increased by X% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

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Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports in Asia

In 2022, the amount of sanitary towels, tampons, napkins and diapers exported in Asia rose slightly to X tons, picking up by X% against 2021. Total exports indicated buoyant growth from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2012 indices. The growth pace was the most rapid in 2013 with an increase of X%. Over the period under review, the exports attained the maximum in 2022 and are likely to continue growth in years to come.

In value terms, sanitary towel and diaper exports expanded remarkably to $X in 2022. The total export value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 when exports increased by X% against the previous year. Over the period under review, the exports hit record highs in 2022 and are likely to see gradual growth in the immediate term.

Exports by Country

China was the key exporting country with an export of about X tons, which resulted at X% of total exports. Turkey (X tons) ranks second in terms of the total exports with a X% share, followed by Japan (X%). Thailand (X tons), Saudi Arabia (X tons), Malaysia (X tons) and Indonesia (X tons) held a minor share of total exports.

China was also the fastest-growing in terms of the sanitary towels, tampons, napkins and diapers exports, with a CAGR of X% from 2012 to 2022. At the same time, Malaysia (X%), Indonesia (X%), Turkey (X%) and Japan (X%) displayed positive paces of growth. By contrast, Thailand (X%) and Saudi Arabia (X%) illustrated a downward trend over the same period. While the share of China (X p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Turkey (X p.p.), Saudi Arabia (X p.p.), Japan (X p.p.) and Thailand (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest sanitary towel and diaper supplier in Asia, comprising X% of total exports. The second position in the ranking was taken by Turkey ($X), with a X% share of total exports. It was followed by Japan, with an X% share.

From 2012 to 2022, the average annual growth rate of value in China amounted to X%. In the other countries, the average annual rates were as follows: Turkey (X% per year) and Japan (X% per year).

Export Prices by Country

The export price in Asia stood at $X per ton in 2022, with an increase of X% against the previous year. In general, the export price, however, continues to indicate a mild slump. The most prominent rate of growth was recorded in 2014 when the export price increased by X%. As a result, the export price attained the peak level of $X per ton. From 2015 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Saudi Arabia (X%), while the other leaders experienced a decline in the export price figures.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports in Asia

In 2022, approx. X tons of sanitary towels, tampons, napkins and diapers were imported in Asia; therefore, remained relatively stable against 2021. Total imports indicated resilient growth from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by X% against 2018 indices. The most prominent rate of growth was recorded in 2013 with an increase of X%. The volume of import peaked at X tons in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports expanded modestly to $X in 2022. The total import value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 when imports increased by X% against the previous year. Over the period under review, imports hit record highs at $X in 2019; however, from 2020 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, the Philippines (X tons) and Iraq (X tons) were the largest importers of sanitary towels, tampons, napkins and diapers in Asia, together reaching near X% of total imports. China (X tons) held the next position in the ranking, followed by Kuwait (X tons), Malaysia (X tons), Taiwan (Chinese) (X tons) and South Korea (X tons). All these countries together held near X% share of total imports. Kazakhstan (X tons), Vietnam (X tons), the United Arab Emirates (X tons), India (X tons), Israel (X tons) and Hong Kong SAR (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Kuwait (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper importing markets in Asia were China ($X), Kuwait ($X) and the Philippines ($X), with a combined X% share of total imports.

Kuwait, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Asia stood at $X per ton in 2022, rising by X% against the previous year. Over the period under review, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the import price increased by X%. Over the period under review, import prices hit record highs at $X per ton in 2015; however, from 2016 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while the Philippines ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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