Italy: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Italy

In 2022, after two years of growth, there was significant decline in the Italian sanitary towel and diaper market, when its value decreased by X% to $X. Over the period under review, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market reached the maximum level at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Italy

In value terms, sanitary towel and diaper production contracted to $X in 2022 estimated in export price. In general, production, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the production volume increased by X% against the previous year. Over the period under review, production attained the maximum level at $X in 2017; however, from 2018 to 2022, production failed to regain momentum.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Italy

In 2022, shipments abroad of sanitary towels, tampons, napkins and diapers increased by X% to X tons for the first time since 2019, thus ending a two-year declining trend. The total export volume increased at an average annual rate of X% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when exports increased by X%. Over the period under review, the exports hit record highs at X tons in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

In value terms, sanitary towel and diaper exports totaled $X in 2022. The total export value increased at an average annual rate of X% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2013 when exports increased by X%. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Germany (X tons) was the main destination for sanitary towel and diaper exports from Italy, accounting for a X% share of total exports. Moreover, sanitary towel and diaper exports to Germany exceeded the volume sent to the second major destination, France (X tons), threefold. The Czech Republic (X tons) ranked third in terms of total exports with an X% share.

From 2012 to 2022, the average annual growth rate of volume to Germany amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (X% per year) and the Czech Republic (X% per year).

In value terms, Germany ($X) remains the key foreign market for sanitary towels, tampons, napkins and diapers exports from Italy, comprising X% of total exports. The second position in the ranking was held by France ($X), with a X% share of total exports. It was followed by Spain, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: France (X% per year) and Spain (X% per year).

Export Prices by Country

In 2022, the average sanitary towel and diaper export price amounted to $X per ton, waning by X% against the previous year. In general, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 an increase of X%. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Israel ($X per ton), while the average price for exports to Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Czech Republic (X%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Italy

In 2022, purchases abroad of sanitary towels, tampons, napkins and diapers increased by X% to X tons for the first time since 2018, thus ending a three-year declining trend. Over the period under review, imports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when imports increased by X%. As a result, imports attained the peak of X tons. From 2019 to 2022, the growth of imports remained at a lower figure.

In value terms, sanitary towel and diaper imports expanded remarkably to $X in 2022. Overall, imports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of X%. Imports peaked at $X in 2014; however, from 2015 to 2022, imports failed to regain momentum.

Imports by Country

The Netherlands (X tons), the Czech Republic (X tons) and Poland (X tons) were the main suppliers of sanitary towel and diaper imports to Italy, with a combined X% share of total imports. Germany, China, Slovakia, Belgium, Spain and Greece lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper suppliers to Italy were the Netherlands ($X), the Czech Republic ($X) and Germany ($X), together accounting for X% of total imports. Poland, Slovakia, Spain, China, Greece and Belgium lagged somewhat behind, together comprising a further X%.

China, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2022, picking up by X% against the previous year. Over the period under review, the import price saw a relatively flat trend pattern. The growth pace was the most rapid in 2021 an increase of X%. Over the period under review, average import prices hit record highs in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Greece ($X per ton), while the price for the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Greece (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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