Brazil: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Brazil

In 2022, the Brazilian sanitary towel and diaper market was finally on the rise to reach $X after six years of decline. Overall, consumption recorded a noticeable reduction. As a result, consumption reached the peak level of $X. From 2016 to 2022, the growth of the market failed to regain momentum.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Brazil

In value terms, sanitary towel and diaper production declined modestly to $X in 2022 estimated in export price. Overall, the total production indicated a moderate expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by X% against 2020 indices. The pace of growth appeared the most rapid in 2015 with an increase of X% against the previous year. As a result, production attained the peak level of $X. From 2016 to 2022, production growth remained at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Brazil

In 2022, overseas shipments of sanitary towels, tampons, napkins and diapers decreased by X% to X tons for the first time since 2019, thus ending a two-year rising trend. Overall, total exports indicated a tangible increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2019 indices. The pace of growth was the most pronounced in 2015 when exports increased by X% against the previous year. As a result, the exports reached the peak of X tons. From 2016 to 2022, the growth of the exports remained at a lower figure.

In value terms, sanitary towel and diaper exports amounted to $X in 2022. Over the period under review, exports recorded a pronounced reduction. The pace of growth was the most pronounced in 2015 with an increase of X% against the previous year. As a result, the exports attained the peak of $X. From 2016 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Paraguay (X tons), Chile (X tons) and Argentina (X tons) were the main destinations of sanitary towel and diaper exports from Brazil, together accounting for X% of total exports. Uruguay, Peru, Bolivia, the United States and Venezuela lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Argentina ($X), Paraguay ($X) and Chile ($X) appeared to be the largest markets for sanitary towel and diaper exported from Brazil worldwide, with a combined X% share of total exports. Uruguay, Peru, Bolivia, Venezuela and the United States lagged somewhat behind, together comprising a further X%.

The United States, with a CAGR of X%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average sanitary towel and diaper export price amounted to $X per ton, surging by X% against the previous year. In general, the export price, however, saw a deep setback. Over the period under review, the average export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Argentina ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Uruguay (X%), while the prices for the other major destinations experienced a decline.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Brazil

After two years of growth, overseas purchases of sanitary towels, tampons, napkins and diapers decreased by X% to X tons in 2022. Overall, imports showed a deep downturn. The most prominent rate of growth was recorded in 2020 when imports increased by X% against the previous year. Imports peaked at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports shrank markedly to $X in 2022. In general, imports showed a abrupt decrease. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, Ecuador (X tons) constituted the largest supplier of sanitary towel and diaper to Brazil, accounting for a X% share of total imports. Moreover, sanitary towel and diaper imports from Ecuador exceeded the figures recorded by the second-largest supplier, the Czech Republic (X tons), fivefold. Mexico (X tons) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Ecuador totaled X%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (X% per year) and Mexico (X% per year).

In value terms, Ecuador ($X), the Czech Republic ($X) and Mexico ($X) constituted the largest sanitary towel and diaper suppliers to Brazil, together comprising X% of total imports. The Netherlands, China, Denmark, Vietnam, Uruguay, the United States and Argentina lagged somewhat behind, together comprising a further X%.

Among the main suppliers, Vietnam, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2022, rising by X% against the previous year. Over the period under review, the import price, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2018 an increase of X%. As a result, import price attained the peak level of $X per ton. From 2019 to 2022, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Uruguay ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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