Kenya - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights
Report Update: Apr 1, 2024

Kenya - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights

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Toilet Paper Price in Kenya - 2021

Contents:

  1. Toilet Paper Price in Kenya (FOB) - 2022
  2. Toilet Paper Price in Kenya (CIF) - 2022
  3. Toilet Paper Exports in Kenya
  4. Toilet Paper Imports in Kenya

Toilet Paper Price in Kenya (FOB) - 2022

The average toilet paper export price stood at $1,980 per ton in 2022, picking up by 7.7% against the previous year. In general, the export price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 an increase of 28%. The export price peaked at $2,187 per ton in 2020; however, from 2021 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Uganda ($2,306 per ton), while the average price for exports to Democratic Republic of the Congo ($1,093 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+5.4%), while the prices for the other major destinations experienced mixed trend patterns.

Toilet Paper Price in Kenya (CIF) - 2022

The average toilet paper import price stood at $1,546 per ton in 2022, stabilizing at the previous year. Over the period under review, the import price, however, recorded a noticeable setback. The pace of growth was the most pronounced in 2020 when the average import price increased by 16% against the previous year. The import price peaked at $2,105 per ton in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Egypt ($1,540 per ton), while the price for Taiwan (Chinese) ($766 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+9.6%), while the prices for the other major suppliers experienced a decline.

Toilet Paper Exports in Kenya

In 2022, approx. 829 tons of toilet paper were exported from Kenya; with a decrease of -17% on the previous year. Over the period under review, total exports indicated a prominent increase from 2019 to 2022: its volume increased at an average annual rate of +6.4% over the last three years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +25.4% against 2020 indices. The pace of growth appeared the most rapid in 2021 with an increase of 51%. As a result, the exports reached the peak of 999 tons, and then reduced dramatically in the following year.

In value terms, toilet paper exports fell to $1.6M in 2022. The total export value increased at an average annual rate of +5.3% over the period from 2019 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2021 when exports increased by 27% against the previous year. As a result, the exports reached the peak of $1.8M, and then declined in the following year.

Export of Toilet Paper in Kenya (Thousand USD)
COUNTRY2019202020212022CAGR,
2019-2022
Uganda1,0099301,014759-9.1%
Malawi8.122.563.6323241.6%
Rwanda72.123541630361.4%
Democratic Republic of the Congo1031281651205.2%
Tanzania13333.974.962.9-22.1%
South Sudan28.450.943.131.33.3%
Others54.544.260.841.8-8.5%
Total1,4071,4461,8381,6425.3%

Top Export Markets for Toilet Paper from Kenya in 2022:

  1. Uganda (329.3 tons)
  2. Malawi (190.4 tons)
  3. Rwanda (144.8 tons)
  4. Democratic Republic of the Congo (110.2 tons)
  5. Tanzania (27.6 tons)
  6. South Sudan (19.3 tons)

Toilet Paper Imports in Kenya

After two years of decline, supplies from abroad of toilet paper increased by 9.3% to 159 tons in 2022. Overall, imports, however, faced a sharp reduction.

In value terms, toilet paper imports stood at $245K in 2022. Over the period under review, imports, however, saw a sharp downturn.

Import of Toilet Paper in Kenya (Thousand USD)
COUNTRY2019202020212022CAGR,
2019-2022
Egypt4,74597.455.384.4-73.9%
Tanzania2,27665.157.674.4-68.0%
China88014.59.414.3-74.7%
Thailand28814.511.312.9-64.5%
India50812.39.210.1-72.9%
Indonesia5836.06.68.5-75.6%
Taiwan (Chinese)1834.63.64.1-71.8%
Turkey32011.96.81.2-84.5%
South Africa2723.70.40.4-88.6%
Others1,85537.762.534.9-73.4%
Total11,911268223245-72.6%

Top Suppliers of Toilet Paper to Kenya in 2022:

  1. Egypt (54.8 tons)
  2. Tanzania (53.5 tons)
  3. Thailand (13.8 tons)
  4. China (9.5 tons)
  5. India (7.0 tons)
  6. Indonesia (5.8 tons)
  7. Taiwan (Chinese) (5.4 tons)
  8. Turkey (0.6 tons)
  9. South Africa (0.1 tons)

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the toilet paper market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17221120 - Toilet paper

Country coverage:

  • Kenya

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Kenya
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Exports And Growth
    16. Export Prices And Growth
    17. Market Size And Growth
    18. Per Capita Consumption
    19. Imports And Growth
    20. Import Prices
    21. Production, In Physical Terms, 2012–2023
    22. Production, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, 2012–2023
    24. Imports, In Value Terms, 2012–2023
    25. Imports, In Physical Terms, By Country, 2023
    26. Imports, In Physical Terms, By Country, 2012–2023
    27. Imports, In Value Terms, By Country, 2012–2023
    28. Import Prices, By Country Of Origin, 2012–2023
    29. Exports, In Physical Terms, 2012–2023
    30. Exports, In Value Terms, 2012–2023
    31. Exports, In Physical Terms, By Country, 2023
    32. Exports, In Physical Terms, By Country, 2012–2023
    33. Exports, In Value Terms, By Country, 2012–2023
    34. Export Prices, By Country Of Destination, 2012–2023
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