Which Country Imports the Most Toilet Paper in the World?

Other Paper Products May 28, 2018
Author: Sergey Avramenko
Head of Global Markets Research Team

Which Country Imports the Most Toilet Paper in the World?

IndexBox has just published a new report "World: Toilet Paper - Market Report. Analysis and Forecast to 2025". Here is a summary of the report's key findings.

In 2016, approx. 8.3M tonnes of toilet paper were imported worldwide- rising by 3% against the previous year level. In general, toilet paper imports continue to indicate a slight slump. The most prominent rate of growth was recorded in 2010, an increase of 6% y-o-y. Global toilet paper import peaked of 11M tonnes in 2011- however, from 2012 to 2016, it failed to regain its strength.

In value terms, toilet paper imports amounted to $11B in 2016. In general, toilet paper imports continue to indicate a deep deduction. Global toilet paper import peaked of $23B in 2011- however, from 2012 to 2016, it failed to regain its strength.

Top Toilet Paper Importing Countries in the World

1. USA (1,282.9 million USD)

2. Germany (864.0 million USD)

3. Canada (652.6 million USD)

4. France (604.6 million USD)

5. United Kingdom (416.8 million USD)

6. Netherlands (409.2 million USD)

7. Japan (368.3 million USD)

8. Poland (211.2 million USD)

9. Sweden (189.8 million USD)

10. Italy (99.5 million USD)

11. China (37.2 million USD)

12. Turkey (16.0 million USD)

Toilet Paper Imports By Country

The countries with the highest levels of toilet paper imports in 2016 were Italy (664K tonnes), China (660K tonnes), the U.S. (566K tonnes), Germany (500K tonnes), Poland (464K tonnes), Turkey (335K tonnes), France (314K tonnes), Canada (278K tonnes), Sweden (257K tonnes), the UK (205K tonnes), Japan (184K tonnes), and the Netherlands (182K tonnes), together accounting for 55% of total import.

From 2007 to 2016, the most notable growth rate of toilet paper imports, among the main importing countries, was attained by Japan (+12.1% per year), while the other global leaders experienced more modest paces of growth.

In value terms, the largest toilet paper markets worldwide were the U.S. ($1.3B), Germany ($864M) and Canada ($653M), together comprising 26% of global imports. These countries were followed by France, the UK, the Netherlands, Japan, Poland, Sweden, Italy, China and Turkey, which together accounted for a further 22%.

Japan (+8.2% per year) recorded the highest rates of growth with regard to the toilet paper imports, among the main importing countries, over the last 9 years, while the other global leaders experienced a decline in the imports figures.

Toilet Paper Import Prices By Country

The average toilet paper import price stood at $1,280 per tonne in 2016, declining by -3.7% against the previous year. Overall, toilet paper import price continues to indicate a drastic downturn. The most prominent rate of growth was recorded in 2008, when import increased by 12% against the previous year level. In that year, average toilet paper import price reached its maximum level of $2,108 per tonne. From 2009 to 2016, growth of average toilet paper import price failed to regain its strength.

There were significant differences in the average import prices amongst major importing countries. In 2016, the country with the highest import prices was Canada ($2,351 per tonne), while Turkey ($48 per tonne) was among the lowest.

From 2007 to 2016, the most notable growth rate of toilet paper import prices was attained by the Netherlands (+1.2% per year), while the other global leaders experienced a decline in the import price figures.

Do you want to know more about global toilet paper market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • toilet paper market share
  • toilet paper prices
  • toilet paper industry
  • toilet paper sales
  • toilet paper import
  • toilet paper export
  • toilet paper market forecast
  • toilet paper price forecast
  • key toilet paper producers

All data provided in this article covers the following product: HS Code 4818 - Toilet paper, width 36cm or less or cut to size/shape- handkerchiefs, tissues, towels, serviettes, bed sheets and similar household or hospital articles, apparel and clothing accessories of paper pulp, paper, cellulose wadding or webs of cellulose fibres.

Source: World: Toilet Paper - Market Report. Analysis and Forecast to 2025