Mower Market

The global market for mowers is projected to see growth in both volume and value from 2022 to 2030, with China leading in consumption and production. Mowers for lawns, parks, and sports grounds make up the majority of the market. Import and export prices vary by country, with the United States having the highest average export price per unit in 2022.

Market Forecast

Driven by increasing demand for mowers worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +1.3% for the period from 2022 to 2030, which is projected to bring the market volume to 83M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.4% for the period from 2022 to 2030, which is projected to bring the market value to $40.8B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Mowers

In 2022, consumption of mowers decreased by -1.6% to 74M units for the first time since 2018, thus ending a three-year rising trend. The total consumption volume increased at an average annual rate of +2.6% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak volume of 76M units, and then reduced slightly in the following year.

The global mower market size fell modestly to $31.1B in 2022, remaining relatively unchanged against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.8% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. As a result, consumption attained the peak level of $31.6B, and then contracted slightly in the following year.

Consumption By Country

China (19M units) constituted the country with the largest volume of mower consumption, comprising approx. 25% of total volume. Moreover, mower consumption in China exceeded the figures recorded by the second-largest consumer, India (7.1M units), threefold. The third position in this ranking was held by the United States (6.8M units), with a 9.2% share.

From 2012 to 2022, the average annual growth rate of volume in China amounted to +3.9%. In the other countries, the average annual rates were as follows: India (+3.2% per year) and the United States (-3.9% per year).

In value terms, China ($5.4B), India ($3.9B) and the United States ($3.4B) were the countries with the highest levels of market value in 2022, together accounting for 41% of the global market. Japan, Pakistan, Germany, Mexico, Belgium, South Korea, Bangladesh, Australia, the UK and France lagged somewhat behind, together accounting for a further 35%.

Belgium, with a CAGR of +22.9%, saw the highest growth rate of market size in terms of the main consuming countries over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2022, the highest levels of mower per capita consumption was registered in Belgium (179 units per 1000 persons), followed by Australia (50 units per 1000 persons), Japan (36 units per 1000 persons) and Germany (33 units per 1000 persons), while the world average per capita consumption of mower was estimated at 9.5 units per 1000 persons.

From 2012 to 2022, the average annual growth rate of the mower per capita consumption in Belgium stood at +25.8%. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Australia (+4.6% per year) and Japan (+4.1% per year).

Consumption By Type

Mowers for lawns, parks, golf courses or sports grounds (67M units) constituted the product with the largest volume of consumption, accounting for 89% of total volume. Moreover, mowers for lawns, parks, golf courses or sports grounds exceeded the figures recorded for the second-largest type, non-lawn mowers and cutter bars (7.9M units), eightfold.

For mowers for lawns, parks, golf courses or sports grounds, consumption expanded at an average annual rate of +2.1% over the period from 2012-2022.

In value terms, mowers for lawns, parks, golf courses or sports grounds ($27B) led the market, alone. The second position in the ranking was held by non-lawn mowers and cutter bars ($4.2B).

From 2012 to 2022, the average annual rate of growth in terms of the value of mowers for lawns, parks, golf courses or sports grounds market totaled +1.2%.

Production

World Production of Mowers

In 2022, production of mowers decreased by -6.4% to 78M units for the first time since 2016, thus ending a five-year rising trend. The total output volume increased at an average annual rate of +2.9% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2020 when the production volume increased by 17% against the previous year. Over the period under review, global production reached the peak volume at 84M units in 2021, and then contracted in the following year.

In value terms, mower production reduced modestly to $33.7B in 2022 estimated in export price. The total output value increased at an average annual rate of +1.0% over the period from 2012 to 2022; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth was the most pronounced in 2021 with an increase of 9.4% against the previous year. As a result, production attained the peak level of $34.5B, and then contracted modestly in the following year.

Production By Country

China (36M units) remains the largest mower producing country worldwide, comprising approx. 47% of total volume. Moreover, mower production in China exceeded the figures recorded by the second-largest producer, India (7.1M units), fivefold. Japan (4.6M units) ranked third in terms of total production with a 5.8% share.

In China, mower production increased at an average annual rate of +9.8% over the period from 2012-2022. In the other countries, the average annual rates were as follows: India (+3.2% per year) and Japan (+3.9% per year).

Production By Type

Mowers for lawns, parks, golf courses or sports grounds (70M units) constituted the product with the largest volume of production, accounting for 89% of total volume. Moreover, mowers for lawns, parks, golf courses or sports grounds exceeded the figures recorded for the second-largest type, non-lawn mowers and cutter bars (8.6M units), eightfold.

From 2012 to 2022, the average annual growth rate of the volume of mowers for lawns, parks, golf courses or sports grounds production totaled +2.6%.

In value terms, mowers for lawns, parks, golf courses or sports grounds ($29B) led the market, alone. The second position in the ranking was held by non-lawn mowers and cutter bars ($4.7B).

For mowers for lawns, parks, golf courses or sports grounds, production remained relatively stable over the period from 2012-2022.

Imports

World Imports of Mowers

In 2022, purchases abroad of mowers increased by 3% to 26M units, rising for the third year in a row after two years of decline. Over the period under review, imports enjoyed a strong expansion. The pace of growth appeared the most rapid in 2020 with an increase of 43% against the previous year. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in the near future.

In value terms, mower imports rose remarkably to $9.5B in 2022. Overall, total imports indicated prominent growth from 2012 to 2022: its value increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +52.4% against 2018 indices. The pace of growth appeared the most rapid in 2021 with an increase of 36% against the previous year. Global imports peaked in 2022 and are expected to retain growth in years to come.

Imports By Country

The United States (4.2M units) and Germany (4M units) were the largest importers of mowers in 2022, finishing at near 16% and 15% of total imports, respectively. It was followed by Belgium (2.6M units), France (2.2M units), the Netherlands (1.5M units) and Australia (1.3M units), together comprising a 29% share of total imports. The following importers - Canada (982K units), Poland (973K units), the UK (955K units), Italy (678K units), the Czech Republic (677K units), Sweden (539K units) and Austria (495K units) - together made up 20% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Belgium (with a CAGR of +16.7%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($1.7B), Germany ($1.3B) and France ($834M) appeared to be the countries with the highest levels of imports in 2022, together comprising 40% of global imports.

The United States, with a CAGR of +15.3%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Mowers for lawns, parks, golf courses or sports grounds dominates imports structure, recording 24M units, which was approx. 93% of total imports in 2022. It was distantly followed by non-lawn mowers and cutter bars (1.8M units), comprising a 6.9% share of total imports.

Mowers for lawns, parks, golf courses or sports grounds was also the fastest-growing in terms of imports, with a CAGR of +9.7% from 2012 to 2022. non-lawn mowers and cutter bars (-3.2%) illustrated a downward trend over the same period. While the share of mowers for lawns, parks, golf courses or sports grounds (+14 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of non-lawn mowers and cutter bars (-13.7 p.p.) displayed negative dynamics.

In value terms, mowers for lawns, parks, golf courses or sports grounds ($7.7B) constitutes the largest type of mowers imported worldwide, comprising 82% of global imports. The second position in the ranking was held by non-lawn mowers and cutter bars ($1.7B), with an 18% share of global imports.

For mowers for lawns, parks, golf courses or sports grounds, imports expanded at an average annual rate of +6.9% over the period from 2012-2022.

Import Prices By Type

The average mower import price stood at $360 per unit in 2022, picking up by 9.7% against the previous year. In general, the import price, however, continues to indicate a slight shrinkage. Over the period under review, average import prices hit record highs at $447 per unit in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

Prices varied noticeably by the product type; the product with the highest price was non-lawn mowers and cutter bars ($958 per unit), while the price for mowers for lawns, parks, golf courses or sports grounds totaled $316 per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by non-lawn mower (+7.6%).

Import Prices By Country

In 2022, the average mower import price amounted to $360 per unit, picking up by 9.7% against the previous year. In general, the import price, however, recorded a slight setback. Global import price peaked at $447 per unit in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Canada ($509 per unit), while Belgium ($163 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+2.3%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Mowers

In 2022, after two years of growth, there was significant decline in overseas shipments of mowers, when their volume decreased by -10.2% to 30M units. Overall, exports, however, posted a resilient expansion. The pace of growth appeared the most rapid in 2020 with an increase of 80% against the previous year. The global exports peaked at 34M units in 2021, and then fell in the following year.

In value terms, mower exports expanded significantly to $9.2B in 2022. In general, total exports indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +55.4% against 2019 indices. The most prominent rate of growth was recorded in 2021 when exports increased by 29%. Over the period under review, the global exports reached the maximum in 2022 and are expected to retain growth in years to come.

Exports By Country

China dominates exports structure, recording 18M units, which was approx. 59% of total exports in 2022. It was distantly followed by Germany (2.2M units), generating a 7.3% share of total exports. The United States (1,102K units), Austria (1,053K units), the Netherlands (1,037K units), France (862K units), Belgium (761K units), the Czech Republic (733K units), Slovakia (611K units), Italy (508K units) and Hungary (476K units) followed a long way behind the leaders.

China was also the fastest-growing in terms of the mowers exports, with a CAGR of +27.1% from 2012 to 2022. At the same time, the Czech Republic (+16.4%), Austria (+9.0%), Belgium (+7.7%), Hungary (+6.4%) and Germany (+5.1%) displayed positive paces of growth. The Netherlands experienced a relatively flat trend pattern. By contrast, France (-1.2%), Italy (-5.1%), the United States (-7.6%) and Slovakia (-11.1%) illustrated a downward trend over the same period. While the share of China (+47 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Germany (-2.6 p.p.), France (-4.3 p.p.), the Netherlands (-4.3 p.p.), Italy (-4.7 p.p.), Slovakia (-12.6 p.p.) and the United States (-14.3 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest mower supplying countries worldwide were China ($2.4B), the United States ($1.4B) and Germany ($899M), with a combined 51% share of global exports. Italy, France, Austria, the Netherlands, Belgium, the Czech Republic, Slovakia and Hungary lagged somewhat behind, together comprising a further 30%.

The Czech Republic, with a CAGR of +14.8%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

Mowers for lawns, parks, golf courses or sports grounds dominates exports structure, accounting for 28M units, which was near 92% of total exports in 2022. It was distantly followed by non-lawn mowers and cutter bars (2.4M units), generating an 8% share of total exports.

Mowers for lawns, parks, golf courses or sports grounds was also the fastest-growing in terms of exports, with a CAGR of +10.6% from 2012 to 2022. non-lawn mowers and cutter bars (-3.1%) illustrated a downward trend over the same period. From 2012 to 2022, the share of mowers for lawns, parks, golf courses or sports grounds increased by +17 percentage points.

In value terms, mowers for lawns, parks, golf courses or sports grounds ($7.5B) remains the largest type of mowers supplied worldwide, comprising 82% of global exports. The second position in the ranking was taken by non-lawn mowers and cutter bars ($1.7B), with an 18% share of global exports.

From 2012 to 2022, the average annual rate of growth in terms of the value of mowers for lawns, parks, golf courses or sports grounds exports totaled +6.7%.

Export Prices By Type

The average mower export price stood at $302 per unit in 2022, rising by 24% against the previous year. Overall, the export price, however, saw a perceptible setback. Over the period under review, the average export prices attained the maximum at $520 per unit in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exported products. In 2022, the product with the highest price was non-lawn mowers and cutter bars ($678 per unit), while the average price for exports of mowers for lawns, parks, golf courses or sports grounds amounted to $268 per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by non-lawn mower (+6.0%).

Export Prices By Country

In 2022, the average mower export price amounted to $302 per unit, surging by 24% against the previous year. Over the period under review, the export price, however, showed a perceptible descent. The global export price peaked at $520 per unit in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($1,254 per unit), while China ($137 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Slovakia (+13.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform