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World - Poultry - Market Analysis, Forecast, Size, Trends and Insights

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Marketing of Poultry Products

Marketing of poultry products involves promoting and selling various products derived from poultry, such as chicken meat, eggs, and other related products. This form of marketing is essential to maximize sales and profitability for poultry producers and to meet the demand of consumers for high-quality poultry products.

There are several key elements in the marketing of poultry products:

Product Differentiation: Poultry producers need to differentiate their products from competitors by highlighting unique features such as organic or free-range options, superior taste, nutritional benefits, or specific breed attributes. This can be achieved through effective branding, packaging, and advertising strategies.
Target Market: Identifying the target market is critical to tailor marketing efforts and messages to specific consumer segments. Poultry products may target health-conscious individuals, families, fitness enthusiasts, or specific cultural or dietary preferences.
Promotions and Advertising: Promotional activities play a vital role in creating product awareness and driving sales. Strategies may include online and offline advertising campaigns, social media promotions, sponsorships, and collaborations with popular food influencers or celebrities to endorse poultry products.
Distribution Channels: Establishing efficient and widespread distribution channels is crucial to ensure poultry products reach consumers effectively. This may involve working with supermarkets, grocery stores, restaurants, and foodservice providers, as well as exploring online sales platforms and home delivery options.
Food Safety Assurance: Emphasizing food safety practices and certifications is essential to build trust and confidence among consumers. Highlighting factors such as strict biosecurity measures, quality control procedures, and adherence to industry standards can differentiate poultry products and reassure consumers.
Packaging and Labeling: Attractive and informative packaging and labeling help attract consumer attention and provide essential product information. Labels may include details about the product origin, nutritional facts, certifications, cooking instructions, and any special features or benefits.

Furthermore, marketing strategies need to adapt to changing consumer preferences, such as an increased focus on sustainable and ethically sourced poultry products. Unique selling points, such as reduced environmental impact, animal welfare practices, or support for local farmers, can resonate with socially conscious consumers.

Overall, effective marketing of poultry products requires a comprehensive understanding of consumer needs and desires, as well as a focus on product differentiation, targeted promotions, efficient distribution, and transparent communication to build consumer trust and loyalty.

This report provides an in-depth analysis of the global poultry market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

FCL 1058 - Chicken meat
FCL 1059 - Offals and liver of chickens
FCL 1069 - Duck meat
FCL 1073 - Goose meat
FCL 1074 - Offals and liver of geese
FCL 1075 - Offals and liver of ducks
FCL 1080 - Turkey meat
FCL 1081 - Offals and liver of turkey

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

Global market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Global production, split by region and country
Global trade (exports and imports)
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Company coverage:

Tyson Foods, Cargill Meat Solutions, Sysco Corp., Pilgrim's., Hormel, Perdue Farms, OSI Group, Koch Foods, Wayne Farms Jobs, Mountaire Farms Jobs, New Hope Liuhe, Wen's Food Group, Doyoo Group, Sunner Development Co, Ltd., Japfa Ltd., OSI China, Jiangsu Lihua Animal Husbandry, DaChan Food (asia) Ltd., Huaying Agricultural Development Co. Ltd., Fengxiang Group, WH Group, Yisheng Livestock & Poultry Breeding Co., Tyson China, Quingdao Nine-Alliance Group, COFCO Meat Suqian (CP Foods), Shanxi Suhai Group Ltd., Yongda Food Industry, Zhecheng Waimao Co. Ltd., LDC, Plukon Food Group, PHW Group, AIA, 2 Sisters Food Group

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. CONSUMPTION BY COUNTRY
3. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. COUNTRIES WITH TOP YIELDS
4. TOP EXPORTING COUNTRIES
5. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
2. PRODUCTION BY COUNTRY
3. PRODUCING ANIMALS AND YIELD BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
11. COUNTRY PROFILES

The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO
- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption, By Country, 2018–2023
5. Production, In Physical Terms, By Country, 2012–2023
6. Producing Animals, By Country, 2012-2023
7. Yield, By Country, 2012-2023
8. Imports, In Physical Terms, By Country, 2012–2023
9. Imports, In Value Terms, By Country, 2012–2023
10. Import Prices, By Country Of Destination, 2012–2023
11. Exports, In Physical Terms, By Country, 2012–2023
12. Exports, In Value Terms, By Country, 2012–2023
13. Export Prices, By Country Of Origin, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Consumption, By Country, 2023
4. Market Volume Forecast to 2030
5. Market Value Forecast to 2030
6. Products: Market Size And Growth, By Type
7. Products: Average Per Capita Consumption, By Type
8. Products: Exports And Growth, By Type
9. Products: Export Prices And Growth, By Type
10. Production Volume And Growth
11. Yield And Growth
12. Exports And Growth
13. Export Prices And Growth
14. Market Size And Growth
15. Per Capita Consumption
16. Imports And Growth
17. Import Prices
18. Production, In Physical Terms, 2012–2023
19. Production, In Value Terms, 2012–2023
20. Producing Animals, 2012–2023
21. Yield, 2012–2023
22. Production, By Country, 2023
23. Production, In Physical Terms, By Country, 2012–2023
24. Producing Animals, By Country, 2023
25. Producing Animals, By Country, 2012-2023
26. Yield, By Country, 2012-2023
27. Imports, In Physical Terms, 2012–2023
28. Imports, In Value Terms, 2012–2023
29. Imports, In Physical Terms, By Country, 2023
30. Imports, In Physical Terms, By Country, 2012–2023
31. Imports, In Value Terms, By Country, 2012–2023
32. Import Prices, By Country, 2012–2023
33. Exports, In Physical Terms, 2012–2023
34. Exports, In Value Terms, 2012–2023
35. Exports, In Physical Terms, By Country, 2023
36. Exports, In Physical Terms, By Country, 2012–2023
37. Exports, In Value Terms, By Country, 2012–2023
38. Export Prices, 2012–2023