The Van Gogh Museum Teams up with Takii Seeds to Pay Tribute to the Famous “Sunflowers” Painting

Oleaginous Fruits September 14, 2015
Author: Olga Minchina
Account Manager

Source: Takii & Co.

Recently, thanks to Takii & Company, LTD (Takii Seed), Van Gogh's famous sunflowers came to life as a bright and radiant maze at Museumplein in Amsterdam, the Netherlands. The company is a sponsor of the Van Gogh Museum in Amsterdam, and became, in this instance, their exclusive "sunflower" partner.

Established in 1973, the Van Gogh Museum welcomes more than one and a half million visitors every year. This year, the museum is marking the 125th anniversary of the painter's tragic death by organizing inspired events to honor his work. Vincent Van Gogh's "Sunflowers" series are among the most treasured and well-known paintings in the world, and the sunflower maze is a way of paying homage to these pieces of art and the genius of the painter.

The grand opening of the sunflower maze took place on the 4th of September. The two-meter high maze consisted of 125,000 "Sunrich Orange" sunflowers in full bloom, and was open to the public from the 4th to 6th of September. The closing day was marked by a sunflower give-away.

Inside the labyrinth, visitors could stumble upon three rooms of Van Gogh inspiration, featuring collages of fan art, photos depicting the construction process of the maze, and even a live-music stage.

Takii & Company, LTD produces vegetable and flower seeds, including the world's most popular sunflower type Sunflower F1 "Sunrich Orange". Takii Seeds is headquartered in Kyoto, Japan, and will celebrate its 175th anniversary this year.

In addition to being luminous flowers strongly associated with sunshine and summer, sunflowers serve as a valuable source of sunflower seeds, consumed as a snack in many countries of the world, or pressed to produce sunflower oil, which is widely used for cooking.

Romania currently leads the way in the global sunflower seed trade. In 2014, Romania exported 1,322 thousand tonnes of sunflower seed totaling 591 million USD, 20% under the previous year. Its primary trading partner was France, where it supplied 15% of its total sunflower seed exports in value terms, accounting for 34% of France's total imports.

From 2007 to 2014, Romania was a net exporter of sunflower seed. Over this period, exports consistently exceeded imports in value terms. In physical terms this difference was even more pronounced.

Bulgaria and France were among the other main global suppliers of sunflower seed in 2014. However, the fastest growing exporters from 2007 to 2014 were Turkey (+23% per year) and the Republic of Moldova (+20% per year).

Romania's top 5 trading partners in 2014 were France, Pakistan, Turkey, the Netherlands and Hungary, with a combined 60% share of Romania's sunflower seed exports. The share of France increased significantly (+12 percentage points), while the share of Turkey dropped precipitously (-46 percentage points).

Source: World: Sunflower Seed - Market Report. Analysis And Forecast To 2020