Morocco: Market for Electric Shavers, Hair-Removing Appliances And Hair Clippers 2022

Market Size for Electric Shavers, Hair-Removing Appliances And Hair Clippers in Morocco

In 2021, after five years of growth, there was significant decline in the Moroccan market for electric shavers, hair-removing appliances and hair clippers, when its value decreased by -20% to $X. Over the period under review, consumption, however, posted a buoyant expansion. As a result, consumption attained the peak level of $X, and then contracted markedly in the following year.

Exports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

Exports from Morocco

In 2021, exports of electric shavers, hair-removing appliances and hair clippers from Morocco declined modestly to X units, falling by -3.2% on the year before. In general, exports showed a deep slump. The pace of growth appeared the most rapid in 2016 when exports increased by 92% against the previous year. Over the period under review, the exports of hit record highs at X units in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, exports of electric shavers, hair-removing appliances and hair clippers totaled $X in 2021. Overall, exports continue to indicate a deep downturn. The most prominent rate of growth was recorded in 2019 with an increase of 61% against the previous year. Over the period under review, the exports of reached the maximum at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Lebanon (X units), Libya (X units) and Belgium (X units) were the main destinations of exports of electric shavers, hair-removing appliances and hair clippers from Morocco, together comprising 96% of total exports.

From 2012 to 2021, the biggest increases were in Belgium (with a CAGR of +88.6%), while shipments for the other leaders experienced mixed trend patterns.

In value terms, the largest markets for electric shavers, hair-removing appliances and hair clippers exported from Morocco were Libya ($X), Lebanon ($X) and Belgium ($X), with a combined 96% share of total exports.

Among the main countries of destination, Belgium, with a CAGR of +61.5%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2021, the average export price for electric shavers, hair-removing appliances and hair clippers amounted to $X per unit, with an increase of 4.6% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the average export price increased by 33% against the previous year. The export price peaked in 2021 and is likely to see steady growth in years to come.

There were significant differences in the average prices for the major overseas markets. In 2021, the country with the highest price was Cote d'Ivoire ($X per unit), while the average price for exports to Equatorial Guinea ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+19.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

Imports into Morocco

In 2021, purchases abroad of electric shavers, hair-removing appliances and hair clippers decreased by -24.3% to X units for the first time since 2011, thus ending a nine-year rising trend. In general, imports, however, showed a buoyant increase. The most prominent rate of growth was recorded in 2020 when imports increased by 59%. As a result, imports reached the peak of X units, and then dropped markedly in the following year.

In value terms, imports of electric shavers, hair-removing appliances and hair clippers plummeted to $X in 2021. Over the period under review, imports, however, saw resilient growth. The most prominent rate of growth was recorded in 2020 with an increase of 71% against the previous year. As a result, imports reached the peak of $X, and then shrank significantly in the following year.

Imports by Country

In 2021, China (X units) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to Morocco, with a 69% share of total imports. Moreover, imports of electric shavers, hair-removing appliances and hair clippers from China exceeded the figures recorded by the second-largest supplier, the United States (X units), sixfold. The third position in this ranking was held by Hungary (X units), with a 9.5% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China amounted to +18.1%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+9.8% per year) and Hungary (+45.4% per year).

In value terms, China ($X) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to Morocco, comprising 68% of total imports. The second position in the ranking was taken by the United States ($X), with a 12% share of total imports. It was followed by Hungary, with a 9.4% share.

From 2012 to 2021, the average annual growth rate of value from China totaled +21.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+13.7% per year) and Hungary (+48.3% per year).

Import Prices by Country

In 2021, the average import price for electric shavers, hair-removing appliances and hair clippers amounted to $X per unit, picking up by 7% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.2%. The pace of growth was the most pronounced in 2018 an increase of 12%. The import price peaked in 2021 and is likely to see steady growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2021, the highest price was recorded for prices from Germany ($X per unit) and Hungary ($X per unit), while the price for China ($X per unit) and the United States ($X per unit) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+3.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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