Kenya: Non-Cotton Terry Towelling Market 2024

Non-Cotton Terry Towelling Market Size in Kenya

The Kenyan non-cotton terry towelling market soared to $X in 2023, picking up by X% against the previous year. In general, consumption saw a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2022 to 2023, the growth of the market remained at a lower figure.

Non-Cotton Terry Towelling Production in Kenya

In value terms, non-cotton terry towelling production expanded slightly to $X in 2023 estimated in export price. The total output value increased at an average annual rate of X% from 2012 to 2023; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2013 when the production volume increased by X%. Non-cotton terry towelling production peaked at $X in 2021; however, from 2022 to 2023, production failed to regain momentum.

Non-Cotton Terry Towelling Exports

Exports from Kenya

In 2023, overseas shipments of terry towelling (excluding of cotton) decreased by X% to X square meters for the first time since 2019, thus ending a three-year rising trend. In general, exports, however, showed a measured increase. The growth pace was the most rapid in 2016 when exports increased by X%. As a result, the exports reached the peak of X square meters. From 2017 to 2023, the growth of the exports failed to regain momentum.

In value terms, non-cotton terry towelling exports declined markedly to $X in 2023. Overall, exports, however, continue to indicate a strong increase. The most prominent rate of growth was recorded in 2016 with an increase of X%. As a result, the exports attained the peak of $X. From 2017 to 2023, the growth of the exports remained at a lower figure.

Exports by Country

Democratic Republic of the Congo (X square meters), Spain (X square meters) and Rwanda (X square meters) were the main destinations of non-cotton terry towelling exports from Kenya, together accounting for X% of total exports.

From 2012 to 2023, the biggest increases were recorded for Spain (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Spain ($X) remains the key foreign market for terry towelling (excluding of cotton) exports from Kenya, comprising X% of total exports. The second position in the ranking was held by Rwanda ($X), with a X% share of total exports. It was followed by Uganda, with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of value to Spain amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (X% per year) and Uganda (X% per year).

Export Prices by Country

The average non-cotton terry towelling export price stood at $X per square meter in 2023, which is down by X% against the previous year. Over the period under review, the export price, however, recorded a notable increase. The pace of growth appeared the most rapid in 2022 when the average export price increased by X% against the previous year. As a result, the export price reached the peak level of $X per square meter, and then fell in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per square meter), while the average price for exports to Democratic Republic of the Congo ($X per square meter) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was recorded for supplies to Somalia (X%), while the prices for the other major destinations experienced more modest paces of growth.

Non-Cotton Terry Towelling Imports

Imports into Kenya

In 2023, the amount of terry towelling (excluding of cotton) imported into Kenya surged to X square meters, with an increase of X% compared with the previous year's figure. Over the period under review, imports, however, showed a abrupt downturn. The most prominent rate of growth was recorded in 2021 with an increase of X%. Imports peaked at X square meters in 2012; however, from 2013 to 2023, imports remained at a lower figure.

In value terms, non-cotton terry towelling imports surged to $X in 2023. In general, imports, however, showed a abrupt shrinkage. The pace of growth appeared the most rapid in 2021 when imports increased by X% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2023, imports remained at a lower figure.

Imports by Country

In 2023, the United Arab Emirates (X square meters) constituted the largest non-cotton terry towelling supplier to Kenya, with a X% share of total imports. Moreover, non-cotton terry towelling imports from the United Arab Emirates exceeded the figures recorded by the second-largest supplier, Egypt (X square meters), twofold. The third position in this ranking was held by Indonesia (X square meters), with a X% share.

From 2012 to 2023, the average annual growth rate of volume from the United Arab Emirates stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (X% per year) and Indonesia (X% per year).

In value terms, Indonesia ($X) constituted the largest supplier of terry towelling (excluding of cotton) to Kenya, comprising X% of total imports. The second position in the ranking was held by Egypt ($X), with a X% share of total imports. It was followed by the United Arab Emirates, with a X% share.

From 2012 to 2023, the average annual rate of growth in terms of value from Indonesia amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (X% per year) and the United Arab Emirates (X% per year).

Import Prices by Country

In 2023, the average non-cotton terry towelling import price amounted to $X per square meter, falling by X% against the previous year. In general, the import price showed a deep setback. The most prominent rate of growth was recorded in 2022 when the average import price increased by X% against the previous year. The import price peaked at $X per square meter in 2012; however, from 2013 to 2023, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Indonesia ($X per square meter), while the price for Pakistan ($X per square meter) was amongst the lowest.

From 2012 to 2023, the most notable rate of growth in terms of prices was attained by Indonesia (X%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform