U.S.: Non-Cotton Terry Towelling Market 2023

Non-Cotton Terry Towelling Market Size in the U.S.

For the third year in a row, the U.S. non-cotton terry towelling market recorded growth in sales value, which increased by 16% to $X in 2021. Over the period under review, consumption, however, showed a mild decline. Non-cotton terry towelling consumption peaked at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Non-Cotton Terry Towelling Production in the U.S.

In value terms, non-cotton terry towelling production rose modestly to $X in 2021. In general, production continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 when the production volume increased by 20%. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Non-Cotton Terry Towelling Exports

Exports from the U.S.

In 2021, shipments abroad of terry towelling (excluding of cotton) decreased by -32.1% to X square meters, falling for the second year in a row after four years of growth. In general, exports, however, continue to indicate measured growth. The growth pace was the most rapid in 2013 with an increase of 380% against the previous year. The exports peaked at X square meters in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, non-cotton terry towelling exports declined rapidly to $X in 2021. Overall, exports recorded a perceptible reduction. The pace of growth was the most pronounced in 2013 when exports increased by 263%. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

Exports by Country

Canada (X square meters), Mexico (X square meters) and South Korea (X square meters) were the main destinations of non-cotton terry towelling exports from the United States, with a combined 84% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Canada (with a CAGR of +31.4%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for non-cotton terry towelling exported from the United States were Canada ($X), Mexico ($X) and Australia ($X), together comprising 69% of total exports.

In terms of the main countries of destination, Canada, with a CAGR of +27.4%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average non-cotton terry towelling export price stood at $X per square meter in 2021, falling by -4.5% against the previous year. Over the period under review, the export price recorded a abrupt curtailment. The most prominent rate of growth was recorded in 2014 an increase of 30%. The export price peaked at $X per square meter in 2015; however, from 2016 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Australia ($X per square meter), while the average price for exports to Mexico ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to El Salvador (+126.9%), while the prices for the other major destinations experienced mixed trend patterns.

Non-Cotton Terry Towelling Imports

Imports into the U.S.

In 2021, the amount of terry towelling (excluding of cotton) imported into the United States soared to X square meters, increasing by 194% against the year before. Over the period under review, imports, however, continue to indicate a drastic downturn. The most prominent rate of growth was recorded in 2017 with an increase of 601% against the previous year. Over the period under review, imports hit record highs at X square meters in 2013; however, from 2014 to 2021, imports remained at a lower figure.

In value terms, non-cotton terry towelling imports soared to $X in 2021. Overall, imports, however, showed a abrupt decrease. Over the period under review, imports reached the maximum at $X in 2013; however, from 2014 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X square meters) constituted the largest non-cotton terry towelling supplier to the United States, accounting for a 55% share of total imports. Moreover, non-cotton terry towelling imports from China exceeded the figures recorded by the second-largest supplier, Turkey (X square meters), threefold. South Korea (X square meters) ranked third in terms of total imports with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at -14.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+2.1% per year) and South Korea (-18.3% per year).

In value terms, China ($X) constituted the largest supplier of terry towelling (excluding of cotton) to the United States, comprising 43% of total imports. The second position in the ranking was held by South Korea ($X), with a 20% share of total imports. It was followed by Turkey, with a 17% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled -12.5%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-2.6% per year) and Turkey (-11.3% per year).

Import Prices by Country

In 2021, the average non-cotton terry towelling import price amounted to $X per square meter, increasing by 40% against the previous year. Overall, the import price saw a moderate expansion. The pace of growth appeared the most rapid in 2020 an increase of 112% against the previous year. The import price peaked in 2021 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Colombia ($X per square meter), while the price for Lithuania ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (+19.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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