Indonesia's market for laptops and palm-top computers is characterized by a high degree of import dependency, with China serving as the overwhelmingly dominant supplier. From 2020 to 2024, the market operated within a global context of concentrated production and consumption. China is the world's leading producer, manufacturing approximately 77% of the global volume, while also being a top consumer alongside the United States and Poland. For Indonesia, import prices for these devices saw a significant decline in 2024, falling to an average of $432 per unit. The country's export market is comparatively small, with China being the primary destination, and average export prices also decreased to $504 per unit in 2024. The forecast to 2035 anticipates continued evolution in trade patterns and pricing, influenced by global supply chain dynamics and technological advancements.
Market Context (2020-2024)
The global market for laptops and palm-top computers from 2020 to 2024 featured distinct leaders in both production and consumption. Global production was heavily concentrated, with China producing approximately 350 million units in 2024, accounting for around 77% of total output. This volume exceeded that of the second-largest producer, Brazil, which produced 33 million units, by more than tenfold. Vietnam ranked as the third-largest global producer with 15 million units and a 3.4% share. On the consumption side, the countries with the highest volumes in 2024 were China at 98 million units, the United States at 86 million units, and Poland at 42 million units. Together, these three countries accounted for 47% of global consumption. This global landscape forms the backdrop for Indonesia's trade and market activities in this sector.
Trade and Price Signals
Indonesia's trade in laptops and palm-top computers is heavily skewed towards imports. In value terms, China constituted the largest supplier, providing $548 million worth of imports and comprising 99% of Indonesia's total import value for these goods. Vietnam was a distant second, with $1.5 million in imports and a 0.3% share. On the export side, Indonesia's shipments were of a much smaller scale. The key foreign market was China, which received $5 million worth of exports, constituting 65% of Indonesia's total export value. Singapore held the second position with $1.3 million and a 17% share, followed by the United States with an 8.7% share.
Price trends from 2020 to 2024 showed notable movements. The average import price in 2024 was $432 per unit, marking a decrease of 23.9% against the previous year. Overall, the import price demonstrated a slight reduction over the period, having reached a peak of $611 per unit in 2022. The average export price in 2024 stood at $504 per unit, a decrease of 8.9% from the prior year. Export prices showed a relatively flat trend pattern over the period under review, having hit record highs of $581 per unit in 2021 before remaining at lower figures from 2022 to 2024.
Outlook to 2035
The forecast for Indonesia's laptop and palm-top computer market to 2035 points to ongoing changes in trade dynamics and pricing structures. The market is expected to remain sensitive to global production shifts, particularly any diversification away from the current concentration in China. Technological innovation, changes in consumer demand for device types, and regional trade policies will be key factors influencing import sources and export destinations. Price trajectories for both imports and exports are projected to be shaped by component costs, competitive pressures, and currency fluctuations. While import dependency is likely to persist in the near term, the long-term outlook may see gradual adjustments in supply chains affecting both the volume and value of trade. The market will continue to integrate with global consumption trends, requiring adaptive strategies from industry participants.
Frequently Asked Questions (FAQ) :
The countries with the highest volumes of consumption in 2024 were China, the United States and Poland, together accounting for 47% of global consumption.
China remains the largest laptop and tablet computer producing country worldwide, comprising approx. 77% of total volume. Moreover, laptop and tablet computer production in China exceeded the figures recorded by the second-largest producer, Brazil, more than tenfold. The third position in this ranking was taken by Vietnam, with a 3.4% share.
In value terms, China constituted the largest supplier of laptops and palm-top computers to Indonesia, comprising 99% of total imports. The second position in the ranking was taken by Vietnam, with a 0.3% share of total imports.
In value terms, China emerged as the key foreign market for laptops and palm-top computers exports from Indonesia, comprising 65% of total exports. The second position in the ranking was held by Singapore, with a 17% share of total exports. It was followed by the United States, with an 8.7% share.
The average laptop and tablet computer export price stood at $504 per unit in 2024, with a decrease of -8.9% against the previous year. Overall, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 an increase of 39%. Over the period under review, the average export prices hit record highs at $581 per unit in 2021; however, from 2022 to 2024, the export prices remained at a lower figure.
In 2024, the average laptop and tablet computer import price amounted to $432 per unit, declining by -23.9% against the previous year. Over the period under review, the import price showed a slight reduction. The most prominent rate of growth was recorded in 2022 when the average import price increased by 18%. As a result, import price reached the peak level of $611 per unit. From 2023 to 2024, the average import prices remained at a somewhat lower figure.
This report provides a comprehensive view of the laptop and tablet computer industry in Indonesia, tracking demand, supply, and trade flows across the national value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.
Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between domestic suppliers and international partners. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the laptop and tablet computer landscape in Indonesia.
Domestic demand is shaped by both household and industrial usage, with trade flows linking local supply to imports and exports.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating a distinct national cost curve.
Market concentration varies by segment, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned within the country.
Report scope
The report combines market sizing with trade intelligence and price analytics for Indonesia. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts.
Market size and growth in value and volume terms
Consumption structure by end-use segments
Production capacity, output, and cost dynamics
Trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverage
Prodcom 26201100 - Laptop PCs and palm-top organisers
Country coverage
Indonesia
Country profile and benchmarks
This report provides a consistent view of market size, trade balance, prices, and per-capita indicators for Indonesia. The profile highlights demand structure and trade position, enabling benchmarking against regional and global peers.
Methodology
The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.
International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation
All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.
Forecasts to 2035
The forecast horizon extends to 2035 and is based on a structured model that links laptop and tablet computer demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts in Indonesia.
Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing companies
Each projection is built from national historical patterns and the broader regional context, allowing the report to show where growth is concentrated and where risks are elevated.
Price analysis and trade dynamics
Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.
Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants
Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.
Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report
Quantify domestic demand and identify the most attractive segments
Evaluate export opportunities and prioritize target destinations
Track price dynamics and protect margins
Benchmark performance against leading competitors
Build evidence-based forecasts for investment decisions
This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of laptop and tablet computer dynamics in Indonesia.
FAQ
What is included in the laptop and tablet computer market in Indonesia?
The market size aggregates consumption and trade data, presented in both value and volume terms.
How are the forecasts to 2035 built?
The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.
Does the report cover prices and margins?
Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.
Which benchmarks are included?
The report benchmarks market size, trade balance, prices, and per-capita indicators for Indonesia.
Can this report support market entry decisions?
Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Physical Terms, By Country, 2012–2025
Imports, In Value Terms, By Country, 2012–2025
Import Prices, By Country, 2012–2025
Exports, In Physical Terms, By Country, 2012–2025
Exports, In Value Terms, By Country, 2012–2025
Export Prices, By Country, 2012–2025
LIST OF FIGURES
Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Trade Balance, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Trade Balance, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
Market Volume Forecast to 2035
Market Value Forecast to 2035
Market Size and Growth, By Product
Average Per Capita Consumption, By Product
Exports and Growth, By Product
Export Prices and Growth, By Product
Production Volume and Growth
Exports and Growth
Export Prices and Growth
Market Size and Growth
Per Capita Consumption
Imports and Growth
Import Prices
Production, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Production, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Physical Terms, By Country, 2025
Imports, In Physical Terms, By Country, 2012–2025
Imports, In Value Terms, By Country, 2012–2025
Import Prices, By Country, 2012–2025
Exports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, In Physical Terms, By Country, 2025
Exports, In Physical Terms, By Country, 2012–2025
Exports, In Value Terms, By Country, 2012–2025
Export Prices, By Country, 2012–2025
Mar 11, 2026
Apple Launches Affordable iPhone 17e & MacBook Neo, Report Hints at Future Premium Lineup
Apple targets budget-conscious consumers with the newly announced iPhone 17e and MacBook Neo, priced around $600, while a separate report indicates development of a future premium product lineup.
Q4 2025 Earnings Season Wrap-Up: AI, Consumer Health, and Tariffs in Focus
Review of the recently concluded Q4 2025 earnings season, highlighting mixed corporate results, AI-driven growth for tech firms, consumer sector challenges, and the ongoing influence of tariffs on forecasts.
Apple's new MacBook Neo is a $599 budget laptop with a 13-inch display and A18 Pro chip, marking a strategic shift to attract students and expand market share in 2026.
Apple Launches New MacBook Pro with M5 Chips Amid Memory Shortage
Apple's latest MacBook Pro launch with M5 chips sees increased pricing, analyzed in the context of a global RAM shortage affecting the hardware sector due to soaring AI infrastructure demand.
Apple Updates MacBook Line with M5 Chips and Increased Base Storage
In March 2026, Apple updated its MacBook Air and Pro with new M5-series chips, significantly increasing base storage capacities to 512GB and 1TB while keeping prices stable.
Apple Launches M5-Powered MacBooks with Increased Base Storage
Apple announces updated MacBook Air and Pro models featuring new M5-series chips and double the base storage, offering better value amid a competitive PC market.