Australia and Oceania: Wine Market 2023

Wine Market Size in Australia and Oceania

The wine market in Australia and Oceania surged to $X in 2021, growing by 20% against the previous year. The total consumption indicated a moderate increase from 2012 to 2021: its value increased at an average annual rate of +4.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the peak level in 2021 and is expected to retain growth in years to come.

Wine Production in Australia and Oceania

In value terms, wine production rose to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.5% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2018 when the production volume increased by 11%. The level of production peaked at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Wine Exports

Exports in Australia and Oceania

In 2021, wine exports in Australia and Oceania reduced modestly to X litres, approximately reflecting the previous year's figure. Over the period under review, exports showed a slight downturn. The pace of growth appeared the most rapid in 2020 with an increase of 9%. The volume of export peaked at X litres in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, wine exports skyrocketed to $X in 2021. The total export value increased at an average annual rate of +3.2% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

The biggest shipments were from Australia (X litres) and New Zealand (X litres), together accounting for 99.9% of total export.

From 2012 to 2021, the biggest increases were recorded for New Zealand (with a CAGR of +6.6%).

In value terms, New Zealand ($X) and Australia ($X) were the countries with the highest levels of exports in 2021.

Among the main exporting countries, New Zealand, with a CAGR of +9.9%, recorded the highest growth rate of the value of exports, over the period under review.

Export Prices by Country

In 2021, the export price in Australia and Oceania amounted to $X per litre, growing by 18% against the previous year. Export price indicated a tangible increase from 2012 to 2021: its price increased at an average annual rate of +4.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2018 when the export price increased by 25%. Over the period under review, the export prices hit record highs in 2021 and is likely to continue growth in years to come.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was New Zealand ($X per litre), while Australia stood at $X per litre.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by New Zealand (+3.1%).

Wine Imports

Imports in Australia and Oceania

In 2021, approx. X litres of wine and grape must were imported in Australia and Oceania; which is down by -2.3% compared with the year before. Over the period under review, imports recorded a mild slump. The most prominent rate of growth was recorded in 2020 when imports increased by 13% against the previous year. Over the period under review, imports hit record highs at X litres in 2013; however, from 2014 to 2021, imports failed to regain momentum.

In value terms, wine imports surged to $X in 2021. The total import value increased at an average annual rate of +2.8% from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Australia (X litres) represented the main importer of wine and grape must, constituting 66% of total imports. It was distantly followed by New Zealand (X litres), making up a 26% share of total imports. The following importers - French Polynesia (X litres) and New Caledonia (X litres) - together made up 5% of total imports.

From 2012 to 2021, average annual rates of growth with regard to wine imports into Australia stood at -2.1%. At the same time, French Polynesia (+2.9%) displayed positive paces of growth. Moreover, French Polynesia emerged as the fastest-growing importer imported in Australia and Oceania, with a CAGR of +2.9% from 2012-2021. New Zealand experienced a relatively flat trend pattern. By contrast, New Caledonia (-5.7%) illustrated a downward trend over the same period. From 2012 to 2021, the share of New Zealand increased by +2.3 percentage points. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Australia ($X) constitutes the largest market for imported wine and grape must in Australia and Oceania, comprising 75% of total imports. The second position in the ranking was held by New Zealand ($X), with an 18% share of total imports. It was followed by New Caledonia, with a 2.6% share.

In Australia, wine imports increased at an average annual rate of +2.5% over the period from 2012-2021. In the other countries, the average annual rates were as follows: New Zealand (+4.2% per year) and New Caledonia (-0.5% per year).

Import Prices by Country

The import price in Australia and Oceania stood at $X per litre in 2021, surging by 26% against the previous year. Import price indicated a temperate expansion from 2012 to 2021: its price increased at an average annual rate of +4.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2018 an increase of 34% against the previous year. Over the period under review, import prices reached the peak figure in 2021 and is likely to see gradual growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Australia ($X per litre), while New Zealand ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by New Caledonia (+5.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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