Report Update: May 1, 2024

Kenya - Calendars And Trade Advertising Material - Market Analysis, Forecast, Size, Trends and Insights

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Price for Calendars and Trade Advertising Material in Kenya - 2021

Price for Calendars and Trade Advertising Material in Kenya (CIF) - 2022

The average import price for calendars and trade advertising material stood at $9,283 per ton in 2022, growing by 6.9% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the average import price increased by 34%. As a result, import price attained the peak level of $10,342 per ton. From 2020 to 2022, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Taiwan (Chinese) ($121,892 per ton), while the price for India ($3,061 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+8.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Price for Calendars and Trade Advertising Material in Kenya (FOB) - 2022

In 2022, the average export price for calendars and trade advertising material amounted to $6,088 per ton, rising by 2.5% against the previous year. Overall, the export price, however, saw a mild decrease. The most prominent rate of growth was recorded in 2018 an increase of 16%. Over the period under review, the average export prices hit record highs at $6,771 per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Somalia ($16,140 per ton), while the average price for exports to Zimbabwe ($971 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+1.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars and Trade Advertising Material in Kenya

In 2022, the amount of calendars and trade advertising material imported into Kenya declined remarkably to 453 tons, waning by -25.2% on the year before. Over the period under review, total imports indicated prominent growth from 2019 to 2022: its volume increased at an average annual rate of +5.9% over the last three years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +27.6% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 71%. As a result, imports reached the peak of 605 tons, and then fell sharply in the following year.

In value terms, calendars and trade advertising material imports declined notably to $4.2M in 2022. In general, total imports indicated a pronounced increase from 2019 to 2022: its value increased at an average annual rate of +2.2% over the last three-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +33.4% against 2020 indices. The pace of growth appeared the most rapid in 2021 when imports increased by 67% against the previous year. As a result, imports reached the peak of $5.3M, and then fell significantly in the following year.

Import of Calendars and Trade Advertising Material in Kenya (Thousand USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
China	1,736	1,282	1,814	2,254	9.1%
Sri Lanka	205	496	1,010	489	33.6%
India	221	106	291	238	2.5%
United Arab Emirates	67.1	105	220	113	19.0%
South Africa	147	188	220	100	-12.1%
United Kingdom	50.9	148	94.1	67.1	9.6%
Netherlands	33.1	26.7	18.0	32.1	-1.0%
Germany	78.2	44.6	112	24.8	-31.8%
United States	76.7	95.4	99.8	22.1	-34.0%
Others	1,325	658	1,375	861	-13.4%
Total	3,941	3,149	5,253	4,201	2.2%

Top Suppliers of Calendars and Trade Advertising Material to Kenya in 2022:

China (271.2 tons)
India (77.7 tons)
United Arab Emirates (23.5 tons)
South Africa (9.6 tons)
United Kingdom (8.2 tons)
Sri Lanka (7.9 tons)
Netherlands (7.8 tons)
Germany (2.1 tons)
United States (1.7 tons)

Exports of Calendars and Trade Advertising Material in Kenya

In 2022, calendars and trade advertising material exports from Kenya declined significantly to 94 tons, which is down by -39.2% against the previous year. Overall, exports, however, enjoyed a perceptible increase. The most prominent rate of growth was recorded in 2021 when exports increased by 252% against the previous year. As a result, the exports attained the peak of 154 tons, and then dropped dramatically in the following year.

In value terms, calendars and trade advertising material exports contracted rapidly to $570K in 2022. Over the period under review, exports, however, enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2021 with an increase of 305%. As a result, the exports reached the peak of $913K, and then dropped rapidly in the following year.

Export of Calendars and Trade Advertising Material in Kenya (Thousand USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
United Arab Emirates	38.6	13.2	404	176	65.8%
Somalia	77.5	74.7	45.3	101	9.2%
Rwanda	8.2	13.2	32.8	99.4	129.7%
Tanzania	49.9	3.4	30.7	24.5	-21.1%
South Sudan	10.8	14.8	49.8	17.9	18.3%
Uganda	40.8	26.2	25.5	16.4	-26.2%
Germany	1.7	6.0	68.4	16.0	111.1%
Mozambique	15.0	4.0	31.6	10.7	-10.6%
Djibouti	23.5	3.0	27.6	10.1	-24.5%
Zambia	41.8	3.1	9.2	9.8	-38.3%
Democratic Republic of the Congo	5.7	11.7	15.0	9.5	18.6%
Ethiopia	11.9	7.8	18.5	8.8	-9.6%
Zimbabwe	0.8	0.4	3.6	2.0	35.7%
Others	94.3	44.5	151	67.9	-10.4%
Total	421	226	913	570	10.6%

Top Export Markets for Calendars and Trade Advertising Material from Kenya in 2022:

United Arab Emirates (22.6 tons)
Rwanda (10.7 tons)
Mozambique (9.7 tons)
Democratic Republic of the Congo (7.0 tons)
Somalia (6.2 tons)
Uganda (5.7 tons)
Tanzania (4.7 tons)
Germany (4.6 tons)
South Sudan (3.9 tons)
Zambia (2.6 tons)
Djibouti (2.4 tons)
Zimbabwe (2.1 tons)
Ethiopia (1.7 tons)

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the market for calendars and trade advertising material in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

UNCode 32500-1 - Calendars of any kind, trade advertising material, commercial catalogues and the like, transfers (decalcomanias), pictures, designs and photographs, printed

Country coverage:

Kenya

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Kenya
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023