Which Country Imports the Most Published Trade Advertising Material in the World?

Printing May 28, 2018
Author: Anna Sergeeva
Market Analyst

Which Country Imports the Most Published Trade Advertising Material in the World?

IndexBox has just published a new report "World: Published Trade Advertising Material - Market Report. Analysis and Forecast to 2025". Here is a summary of the report's key findings.

Global published advertising material imports amounted to 787K tonnes in 2016, ascending by 15% against the previous year figure. In general, published advertising material imports continue to indicate a skyrocketing expansion. The growth pace was the most rapid in 2013, an increase of 273% year-to-year. Over the period under review, global published advertising material imports reached its maximum volume in 2016, and are expected to retain its growth in the near future.

In value terms, published advertising material imports stood at $1B in 2016. The total import value increased at an average annual rate of +1.7% over the period from 2007 to 2016- however, the trend pattern indicated some noticeable fluctuations over the period under review. Global published advertising material import peaked of $1.2B in 2011- however, from 2012 to 2016, it stood at a somewhat lower level.

Top Published Advertising Material Importing Countries in the World

1. China (183.4 million USD)

2. Mexico (66.0 million USD)

3. Viet Nam (39.2 million USD)

4. Germany (30.9 million USD)

5. Malaysia (10.6 million USD)

6. Egypt (3.9 million USD)

Published Advertising Material Imports By Country

Egypt (700K tonnes) prevails in published advertising material imports structure, amounting to 700K tonnes, which was approx. 89% of total imports in 2016. The following importers - China (29K tonnes) took near 4% of total imports, each. Mexico, Viet Nam, Malaysia, and Germany countries occupied the negligible share of total imports.

Egypt was also the fastest growing in terms of the published advertising material imports, with a CAGR of +155.3% from 2007 to 2016. At the same time, Viet Nam (+18.8%), Mexico (+5.7%), and Malaysia (+5.5%) displayed positive paces of growth. China experienced a relatively flat trend pattern. By contrast, Germany (-2.3%) illustrated a downward trend over the same period. From 2007 to 2016, the share of Egypt decreased by -89.0% percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($183M) constitutes the largest market for imported published advertising material worldwide, making up 18% of global imports. The second position in the ranking was occupied by Mexico ($66M), with the share of 6% of global imports. It was followed by Viet Nam, with the share of 4%.

From 2007 to 2016, the average annual rate of growth in terms of value of published advertising material imports in China stood at +3.5%. In the other countries, the average annual rates were as follows: Mexico (+1.6% per year) and Viet Nam (+23.7% per year).

Published Advertising Material Import Prices By Country

The average published advertising material import price stood at $1,312 per tonne in 2016, reducing by -21.0% against the previous year. In general, published advertising material import price continues to indicate a sharp deduction. The most prominent rate of growth was recorded in 2008, an increase of 11% from the previous year level. Global published advertising material import peaked of $13 per kg in 2010- however, from 2011 to 2016, it failed to regain its strength.

Import prices varied noticeably by country of destination. the country with the highest import prices was Mexico ($9,428 per tonne), while Egypt ($6 per tonne) was among the lowest.

From 2007 to 2016, the most notable growth rate of published advertising material import prices was attained by Viet Nam (+4.1% per year), while the other global leaders experienced more modest paces of growth.

Do you want to know more about global published advertising material market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • published advertising material market share
  • published advertising material prices
  • published advertising material industry
  • published advertising material sales
  • published advertising material import
  • published advertising material export
  • published advertising material market forecast
  • published advertising material price forecast
  • key published advertising material producers

All data provided in this article covers the following product: HS Code 4908 - Transfers (decalcomanias).

Source: World: Published Trade Advertising Material - Market Report. Analysis and Forecast to 2025