Report Update: May 1, 2024

Italy - Printed Or Illustrated Postcards And Printed Cards - Market Analysis, Forecast, Size, Trends and Insights

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Postcard Price in Italy - 2023

Postcard Price in Italy (FOB) - 2022

The average postcard export price stood at $11,248 per ton in 2022, surging by 4.2% against the previous year. Overall, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 an increase of 18% against the previous year. The export price peaked at $13,262 per ton in 2018; however, from 2019 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was the UK ($65,038 per ton), while the average price for exports to Switzerland ($5,493 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+18.7%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Price in Italy (CIF) - 2023

In July 2023, the average postcard import price amounted to $9,625 per ton, waning by -25.9% against the previous month. Overall, the import price, however, recorded a slight expansion. The growth pace was the most rapid in September 2022 an increase of 116% m-o-m. Over the period under review, average import prices hit record highs at $19,287 per ton in October 2022; however, from November 2022 to July 2023, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In July 2023, the country with the highest price was Vietnam ($36,383 per ton), while the price for Hungary ($2,843 per ton) was amongst the lowest.

From July 2022 to July 2023, the most notable rate of growth in terms of prices was attained by Slovakia (+14.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Postcard Exports in Italy

In 2022, approx. 828 tons of printed or illustrated postcards and printed cards were exported from Italy; increasing by 28% against 2021. Over the period under review, exports posted a prominent expansion. The most prominent rate of growth was recorded in 2021 with an increase of 60% against the previous year. The exports peaked in 2022 and are likely to see gradual growth in the near future.

In value terms, postcard exports surged to $9.3M in 2022. Overall, total exports indicated a buoyant increase from 2019 to 2022: its value increased at an average annual rate of +16.5% over the last three years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +89.7% against 2020 indices. The growth pace was the most rapid in 2021 when exports increased by 42%. Over the period under review, the exports hit record highs in 2022 and are likely to continue growth in the immediate term.

Export of Postcard in Italy (Thousand USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
France	692	356	444	2,849	60.3%
Poland	5.8	5.9	1,288	1,185	489.0%
Hungary	703	805	583	1,014	13.0%
Switzerland	570	612	819	811	12.5%
United States	313	199	369	601	24.3%
Slovakia	343	355	472	357	1.3%
Croatia	328	311	207	304	-2.5%
Slovenia	311	277	402	296	-1.6%
Czech Republic	366	314	391	291	-7.4%
Netherlands	135	6.5	94.7	237	20.6%
Germany	611	468	476	140	-38.8%
Others	1,511	1,198	1,444	1,227	-6.7%
Total	5,891	4,907	6,989	9,310	16.5%

Top Export Markets for Postcard from Italy in 2022:

France (220.8 tons)
Switzerland (147.6 tons)
Hungary (136.6 tons)
Poland (65.9 tons)
Czech Republic (46.7 tons)
Slovakia (41.4 tons)
Croatia (35.8 tons)
Slovenia (33.4 tons)
Netherlands (25.2 tons)
United States (23.5 tons)
Germany (3.5 tons)

Postcard Imports in Italy

In 2022, supplies from abroad of printed or illustrated postcards and printed cards increased by 60% to 767 tons for the first time since 2019, thus ending a two-year declining trend. Overall, total imports indicated buoyant growth from 2019 to 2022: its volume increased at an average annual rate of +11.7% over the last three years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, postcard imports surged to $7.4M in 2022. Over the period under review, total imports indicated a measured increase from 2019 to 2022: its value increased at an average annual rate of +3.5% over the last three-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +55.8% against 2020 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Import of Postcard in Italy (Thousand USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
China	3,000	1,543	1,938	3,054	0.6%
Germany	869	952	1,227	1,697	25.0%
Vietnam	1,102	577	865	1,208	3.1%
France	243	169	197	216	-3.9%
United Kingdom	289	221	256	179	-14.8%
Others	1,205	1,310	889	1,081	-3.6%
Total	6,708	4,771	5,372	7,435	3.5%

Top Suppliers of Postcard to Italy in 2022:

Germany (470.3 tons)
China (203.2 tons)
Vietnam (32.5 tons)
France (18.6 tons)
United Kingdom (6.6 tons)

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the postcard market in Italy. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

UNCode 32520-0 - Printed or illustrated postcards and printed cards

Country coverage:

Italy

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Italy
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023