Domestic Electro-Thermic Appliances Market

The article discusses the projections for the global market of domestic electro-thermic appliances from 2022 to 2030. It highlights the expected growth in consumption volume and value, with key countries such as China, the United States, and Germany leading the market. Various products like electric ovens, cookers, hair dryers, and others play a significant role in driving market growth. The article also touches upon production, import, and export trends, showcasing the dynamics of the global market for domestic electro-thermic appliances.

Market Forecast

Driven by increasing demand for domestic electro-thermic appliances worldwide, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +2.1% for the period from 2022 to 2030, which is projected to bring the market volume to 3.6B units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.9% for the period from 2022 to 2030, which is projected to bring the market value to $155.6B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Domestic Electro-Thermic Appliances

In 2022, the amount of domestic electro-thermic appliances consumed worldwide was estimated at 3B units, surging by 4.5% on 2021 figures. The total consumption volume increased at an average annual rate of +2.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Global consumption peaked in 2022 and is likely to see gradual growth in the immediate term.

The global domestic electro-thermic appliances market revenue stood at $123.6B in 2022, growing by 8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +3.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked in 2022 and is likely to see gradual growth in the immediate term.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (668M units), the United States (581M units) and Russia (124M units), together comprising 46% of global consumption. India, Japan, South Korea, Germany, the UK, Thailand, France, Brazil, Italy and Turkey lagged somewhat behind, together comprising a further 25%.

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +8.5%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, China ($14.9B), the United States ($12.9B) and Japan ($5.8B) constituted the countries with the highest levels of market value in 2022, with a combined 27% share of the global market. Russia, Germany, South Korea, Turkey, France, the UK, Brazil, Italy, India and Thailand lagged somewhat behind, together comprising a further 23%.

Among the main consuming countries, Turkey, with a CAGR of +7.7%, recorded the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of domestic electro-thermic appliances per capita consumption in 2022 were the United States (1,733 units per 1000 persons), the UK (1,113 units per 1000 persons) and Thailand (1,010 units per 1000 persons).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Turkey (with a CAGR of +7.0%), while consumption for the other global leaders experienced more modest paces of growth.

Consumption By Type

Domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (918M units) constituted the product with the largest volume of consumption, accounting for 30% of total volume. Moreover, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines exceeded the figures recorded for the second-largest type, electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (338M units), threefold. The third position in this ranking was held by electric hair dryers (299M units), with a 9.7% share.

For domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, consumption expanded at an average annual rate of +2.6% over the period from 2012-2022. For the other products, the average annual rates were as follows: electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (+4.6% per year) and electric hair dryers (+5.2% per year).

In value terms, electric ovens, cookers, cooking plates, boiling rings, grillers and roasters ($24.2B), domestic electric coffee or tea makers ($17.9B) and domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines ($13.8B) constituted the products with the highest levels of market value in 2022, with a combined 53% share of the global market. Electric water heaters and immersion heaters, microwave ovens, electric space heating apparatus and soil heating apparatus, electric hair dryers, hair curlers and curling tongs, domestic electric toasters, electric smoothing irons and electric hand-drying apparatus lagged somewhat behind, together comprising a further 47%.

Electric hair dryers, with a CAGR of +6.3%, recorded the highest rates of growth with regard to market size in terms of the main consumed products over the period under review, while market for the other products experienced more modest paces of growth.

Production

World Production of Domestic Electro-Thermic Appliances

In 2022, global production of domestic electro-thermic appliances expanded slightly to 3.2B units, with an increase of 1.9% compared with 2021 figures. Over the period under review, the total production indicated a moderate increase from 2012 to 2022: its volume increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +68.5% against 2015 indices. The growth pace was the most rapid in 2018 when the production volume increased by 51% against the previous year. Global production peaked in 2022 and is likely to continue growth in the immediate term.

In value terms, domestic electro-thermic appliances production stood at $128B in 2022 estimated in export price. The total output value increased at an average annual rate of +1.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2015 when the production volume increased by 16%. Global production peaked at $157.7B in 2016; however, from 2017 to 2022, production stood at a somewhat lower figure.

Production By Country

The country with the largest volume of domestic electro-thermic appliances production was China (2.2B units), comprising approx. 69% of total volume. Moreover, domestic electro-thermic appliances production in China exceeded the figures recorded by the second-largest producer, the United States (92M units), more than tenfold. India (88M units) ranked third in terms of total production with a 2.7% share.

From 2012 to 2022, the average annual growth rate of volume in China amounted to +3.2%. In the other countries, the average annual rates were as follows: the United States (+7.8% per year) and India (+5.6% per year).

Production By Type

Domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (943M units) constituted the product with the largest volume of production, comprising approx. 29% of total volume. Moreover, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines exceeded the figures recorded for the second-largest type, electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (457M units), twofold. The third position in this ranking was held by electric hair dryers (324M units), with a 9.8% share.

For domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, production expanded at an average annual rate of +5.6% over the period from 2012-2022. For the other products, the average annual rates were as follows: electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (+3.5% per year) and electric hair dryers (+5.8% per year).

In value terms, electric ovens, cookers, cooking plates, boiling rings, grillers and roasters ($36.5B), microwave ovens ($26B) and domestic electric coffee or tea makers ($17.1B) appeared to be the products with the highest levels of production in 2022, with a combined 62% share of global production. Electric water heaters and immersion heaters, electric space heating apparatus and soil heating apparatus, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, electric hair dryers, domestic electric toasters, electric smoothing irons, hair curlers and curling tongs and electric hand-drying apparatus lagged somewhat behind, together accounting for a further 38%.

Among the main produced products, electric hair dryers, with a CAGR of +7.0%, saw the highest growth rate of market size over the period under review, while production for the other products experienced more modest paces of growth.

Imports

World Imports of Domestic Electro-Thermic Appliances

After five years of growth, overseas purchases of domestic electro-thermic appliances decreased by -4.3% to 1.9B units in 2022. The total import volume increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2021 with an increase of 17%. As a result, imports attained the peak of 2B units, and then declined in the following year.

In value terms, domestic electro-thermic appliances imports amounted to $56.8B in 2022. In general, total imports indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +62.4% against 2015 indices. The most prominent rate of growth was recorded in 2021 with an increase of 24%. Over the period under review, global imports hit record highs in 2022 and are expected to retain growth in the immediate term.

Imports By Country

In 2022, the United States (503M units) represented the major importer of domestic electro-thermic appliances, mixing up 26% of total imports. It was distantly followed by Germany (106M units), constituting a 5.5% share of total imports. Russia (79M units), the UK (76M units), the Netherlands (69M units), France (67M units), Thailand (59M units), Spain (59M units), Japan (56M units), Italy (51M units), India (50M units), the United Arab Emirates (40M units) and Poland (39M units) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to domestic electro-thermic appliances imports into the United States stood at +3.0%. At the same time, the Netherlands (+11.7%), India (+10.5%), Spain (+9.4%), the United Arab Emirates (+6.4%), Poland (+5.9%), Germany (+5.6%), Russia (+3.2%), Italy (+2.6%) and France (+2.1%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing importer imported in the world, with a CAGR of +11.7% from 2012-2022. The UK and Japan experienced a relatively flat trend pattern. By contrast, Thailand (-7.7%) illustrated a downward trend over the same period. While the share of the Netherlands (+2 p.p.) increased significantly in terms of the global imports from 2012-2022, the share of Thailand (-5.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($10.5B) constitutes the largest market for imported domestic electro-thermic appliances worldwide, comprising 19% of global imports. The second position in the ranking was held by Germany ($5.2B), with a 9.2% share of global imports. It was followed by the UK, with a 5% share.

In the United States, domestic electro-thermic appliances imports expanded at an average annual rate of +5.2% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+5.8% per year) and the UK (+4.5% per year).

Imports By Type

Domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines represented the major imported product with an import of about 634M units, which reached 33% of total imports. It was distantly followed by electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (232M units), hair curlers and curling tongs (193M units), electric space heating apparatus and soil heating apparatus (191M units), domestic electric coffee or tea makers (167M units), electric hair dryers (140M units), electric water heaters and immersion heaters (124M units) and electric smoothing irons (109M units), together committing a 60% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines imports of stood at +1.7%. At the same time, electric water heaters and immersion heaters (+7.1%), electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (+6.8%), electric space heating apparatus and soil heating apparatus (+5.7%), electric hair dryers (+2.7%), domestic electric coffee or tea makers (+2.7%) and hair curlers and curling tongs (+1.9%) displayed positive paces of growth. Moreover, electric water heaters and immersion heaters emerged as the fastest-growing type imported in the world, with a CAGR of +7.1% from 2012-2022. By contrast, electric smoothing irons (-1.8%) illustrated a downward trend over the same period. Electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (+3.9 p.p.), electric space heating apparatus and soil heating apparatus (+2.5 p.p.) and electric water heaters and immersion heaters (+2.2 p.p.) significantly strengthened its position in terms of the global imports, while electric smoothing irons and domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines saw its share reduced by -3.1% and -3.2% from 2012 to 2022, respectively. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, electric ovens, cookers, cooking plates, boiling rings, grillers and roasters ($15.5B), domestic electric coffee or tea makers ($9.1B) and domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines ($9B) appeared to be the products with the highest levels of imports in 2022, with a combined 59% share of global imports. Microwave ovens, electric space heating apparatus and soil heating apparatus, electric water heaters and immersion heaters, hair curlers and curling tongs, electric hair dryers, electric smoothing irons, domestic electric toasters and electric hand-drying apparatus lagged somewhat behind, together accounting for a further 41%.

In terms of the main imported products, electric hair dryers, with a CAGR of +9.3%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other products experienced more modest paces of growth.

Import Prices By Type

The average domestic electro-thermic appliances import price stood at $29 per unit in 2022, surging by 4.5% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.5%. The growth pace was the most rapid in 2013 an increase of 8.2% against the previous year. Global import price peaked in 2022 and is likely to continue growth in years to come.

Prices varied noticeably by the product type; the product with the highest price was microwave ovens ($73 per unit), while the price for domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines ($14 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by hair curler (+6.5%), while the other products experienced more modest paces of growth.

Import Prices By Country

In 2022, the average domestic electro-thermic appliances import price amounted to $29 per unit, surging by 4.5% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.5%. The most prominent rate of growth was recorded in 2013 when the average import price increased by 8.2% against the previous year. Global import price peaked in 2022 and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Germany ($49 per unit), while Thailand ($5.9 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+8.4%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Domestic Electro-Thermic Appliances

In 2022, overseas shipments of domestic electro-thermic appliances decreased by -6.8% to 2.2B units for the first time since 2016, thus ending a five-year rising trend. In general, total exports indicated pronounced growth from 2012 to 2022: its volume increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +114.1% against 2016 indices. The most prominent rate of growth was recorded in 2018 when exports increased by 54%. Over the period under review, the global exports reached the peak figure at 2.3B units in 2021, and then contracted in the following year.

In value terms, domestic electro-thermic appliances exports declined to $56.8B in 2022. Overall, total exports indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +65.4% against 2015 indices. The pace of growth appeared the most rapid in 2021 when exports increased by 23%. As a result, the exports reached the peak of $58.4B, and then fell in the following year.

Exports By Country

China prevails in exports structure, reaching 1.6B units, which was near 73% of total exports in 2022. The following exporters - Germany (64M units), the Netherlands (59M units) and Mexico (53M units) - together made up 8.2% of total exports.

From 2012 to 2022, average annual rates of growth with regard to domestic electro-thermic appliances exports from China stood at +3.5%. At the same time, the Netherlands (+17.5%), Mexico (+11.3%) and Germany (+3.5%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +17.5% from 2012-2022. The Netherlands (+2 p.p.) significantly strengthened its position in terms of the global exports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($26.4B) remains the largest domestic electro-thermic appliances supplier worldwide, comprising 47% of global exports. The second position in the ranking was taken by Germany ($4.5B), with a 7.9% share of global exports. It was followed by the Netherlands, with a 3.1% share.

In China, domestic electro-thermic appliances exports expanded at an average annual rate of +6.0% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (+4.6% per year) and the Netherlands (+15.1% per year).

Exports By Type

In 2022, domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (659M units), distantly followed by electric ovens, cookers, cooking plates, boiling rings, grillers and roasters (351M units), hair curlers and curling tongs (225M units), electric space heating apparatus and soil heating apparatus (195M units), domestic electric coffee or tea makers (168M units), electric hair dryers (166M units), electric smoothing irons (138M units) and domestic electric toasters (103M units) represented the main types of domestic electro-thermic appliances, together generating 93% of total exports.

From 2012 to 2022, the biggest increases were recorded for electric water heaters and immersion heaters (with a CAGR of +7.2%), while shipments for the other products experienced more modest paces of growth.

In value terms, electric ovens, cookers, cooking plates, boiling rings, grillers and roasters ($17.9B) remains the largest type of domestic electro-thermic appliances supplied worldwide, comprising 31% of global exports. The second position in the ranking was taken by domestic electric coffee or tea makers ($8.9B), with a 16% share of global exports. It was followed by domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines, with a 14% share.

From 2012 to 2022, the average annual growth rate of the value of electric ovens, cookers, cooking plates, boiling rings, grillers and roasters exports totaled +6.3%. With regard to the other exported products, the following average annual rates of growth were recorded: domestic electric coffee or tea makers (+5.6% per year) and domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines (+8.1% per year).

Export Prices By Type

In 2022, the average domestic electro-thermic appliances export price amounted to $26 per unit, rising by 4.4% against the previous year. Over the period under review, export price indicated a tangible increase from 2012 to 2022: its price increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, domestic electro-thermic appliances export price increased by +19.4% against 2018 indices. The pace of growth appeared the most rapid in 2015 an increase of 44% against the previous year. The global export price peaked at $34 per unit in 2016; however, from 2017 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by the product type; the product with the highest price was electric hand-drying apparatus ($68 per unit), while the average price for exports of domestic electro-thermic appliances other than heaters, dryers, irons, ovens, toasters and coffee machines ($12 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by hair curler (+7.0%), while the other products experienced more modest paces of growth.

Export Prices By Country

In 2022, the average domestic electro-thermic appliances export price amounted to $26 per unit, increasing by 4.4% against the previous year. Over the period under review, export price indicated perceptible growth from 2012 to 2022: its price increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, domestic electro-thermic appliances export price increased by +19.4% against 2018 indices. The growth pace was the most rapid in 2015 an increase of 44%. The global export price peaked at $34 per unit in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Germany ($70 per unit), while China ($17 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+2.4%), while the other global leaders experienced mixed trends in the export price figures.

Source: IndexBox Market Intelligence Platform