Which Country Exports the Most Video Games in the World?

Consumer Electronics May 28, 2018
Author: Sergey Avramenko
Head of Global Markets Research Team

Global video game exports stood at 526K tonnes in 2016, falling by -10.2% against the previous year figure. In general, video game exports continue to indicate a abrupt deduction. The most prominent rate of growth was recorded in 2008, an increase of 3% against the previous year level. In that year, global video game exports attained its maximum volume of 957K tonnes. From 2009 to 2016, growth of global video game exports stood at a somewhat lower level.

In value terms, video game exports stood at $23B in 2016. Overall, video game exports continue to indicate a deep setback. In that year, global video game exports attained its maximum level of $39B. From 2009 to 2016, growth of global video game exports stood at a somewhat lower level.

Top Video Game Exporting Countries in the World

1. China (10.9 billion USD)

2. Germany (1.1 billion USD)

3. Japan (0.9 billion USD)

4. United Kingdom (0.6 billion USD)

5. Poland (0.5 billion USD)

6. Netherlands (0.5 billion USD)

7. Austria (0.5 billion USD)

8. Czech Republic (0.4 billion USD)

9. Mexico (0.3 billion USD)

10. Belgium (0.3 billion USD)

11. France (0.2 billion USD)

12. Ireland (0.1 billion USD)

Video Game Exports By Country

China (244K tonnes) was the largest exporter of video game in the world, finishing at 244K tonnes, which was near 46% of total exports in 2016. Czech Republic (39K tonnes) took the second position in the ranking, followed by Germany (31K tonnes), the Netherlands (30K tonnes), and Japan (28K tonnes). All these countries together occupied near 24% share of total exports. The following exporters - Belgium (22K tonnes), the UK (18K tonnes), Ireland (13K tonnes), Austria (12K tonnes), Poland (10K tonnes), France (9.4K tonnes), and Mexico (8.2K tonnes) together made up 18% of total exports.

Exports from China decreased at an average annual rate of -10.0% from 2007 to 2016. At the same time, Czech Republic (+9.7%), the Netherlands (+4.7%), Poland (+4.0%), Ireland (+3.0%), and France (+1.4%) displayed positive paces of growth. Moreover, Czech Republic emerged as the fastest growing importer/exporter in the world, with a CAGR of +9.7% from 2007-2016. Austria, and Belgium experienced a relatively flat trend pattern. By contrast, the UK (-1.2%), Japan (-5.0%), Germany (-5.6%), and Mexico (-11.2%) illustrated a downward trend over the same period. While the share of China (73%), Germany (4%), Japan (3%), and Mexico (3%) increased significantly, the share of the Netherlands (-1.9%), and Czech Republic (-4.2%) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($11B) remains the largest video game supplier in the world, making up 48% of global exports. The second position in the ranking was occupied by Germany ($1.1B), with the share of 5% of global exports. It was followed by Japan, with the share of 4%.

From 2007 to 2016, the average annual growth rate of value of video game exports in China stood at +1.1%. The remaining exporting countries recorded the following average annual rates: Germany (-14.5% per year) and Japan (-13.1% per year).

Video Game Export Prices By Country

In 2016, the average export price for video game amounted to $43 per kg, increasing by 10% against the previous year. Over the period from 2007 to 2016 it increased at an average annual rate of +1.8%.The most prominent rate of growth was recorded in 2008, when export price increased by 12% from the previous year level. Global video game export peaked in 2016, and is expected to retain its growth in the near future.

Export prices varied noticeably by country of destination. the country with the highest export prices was Poland ($55 per kg), while Ireland ($6,084 per tonne) was among the lowest.

From 2007 to 2016, the most notable growth rate of video game export prices was attained by Poland (+34.5% per year), while the other global leaders experienced more modest paces of growth.

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  • video game market share
  • video game prices
  • video game industry
  • video game sales
  • video game import
  • video game export
  • video game market forecast
  • video game price forecast
  • key video game producers

All data provided in this article covers the following product: HS Code 9504 - Video game consoles and machines, articles for funfair, table or parlour games, including pintables, billiards, special tables for casino games and automatic bowling alley equipment.

Source: World: Video Games - Market Report. Analysis and Forecast to 2025