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Africa - Melons - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Jun 20, 2019

Melon Market in Africa - Key Insights

IndexBox has just published a new report, the Africa - Melons - Market Analysis, Forecast, Size, Trends and Insights. Here is a summary of the report's key findings.

The revenue of the melon market in Africa amounted to $1.8B in 2017, jumping by 26% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The melon consumption continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017, when it surged by 26% against the previous year. Over the period under review, the melon market reached its maximum level at $2.1B in 2009; however, from 2010 to 2017, consumption failed to regain its momentum.

Production in Africa


In 2017, the amount of melons produced in Africa stood at 2.1M tonnes, jumping by 7.3% against the previous year. The total output volume increased at an average annual rate of +1.0% from 2007 to 2017; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period.

Melon Exports


Exports in Africa


In 2017, the amount of melons exported in Africa stood at 88K tonnes, picking up by 44% against the previous year. The total export volume increased at an average annual rate of +5.1% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period.

In value terms, melon exports totaled $106M (IndexBox estimates) in 2017. The total exports indicated a prominent increase from 2007 to 2017: its value increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. In that year, melon exports reached their peak , and are likely to continue its growth in the immediate term.

Exports by Country


Morocco was the main exporting countries with an export of around 59K tonnes, which finished at 67% of total exports. Senegal (12K tonnes) ranks second in terms of the global exports with a 14% share, followed by South Africa (13%). Egypt (3.8K tonnes) held the weak share of total exports.

Exports from Morocco increased at an average annual rate of +3.2% from 2007 to 2017. At the same time, South Africa (+31.7%), Senegal (+31.0%) and Egypt (+2.6%) displayed positive paces of growth. Moreover, South Africa emerged as the fastest growing exporter in Africa, with a CAGR of +31.7% from 2007-2017. From 2007 to 2017, the share of South Africa, Senegal and Morocco decreased by -11.8%, -13% and -18% percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Morocco ($75M) remains the largest melon supplier in Africa, comprising 71% of global exports. The second position in the ranking was occupied by South Africa ($16M), with a 15% share of global exports. It was followed by Senegal, with a 8.5% share.

Export Prices by Country


In 2017, the melon export price in Africa amounted to $1.2 per kg, jumping by 23% against the previous year. The the melon export price continues to indicate a relatively flat trend pattern.

There were significant differences in the average export prices amongst the major exporting countries. In 2017, the country with the highest export price was South Africa ($1.5 per kg), while Senegal ($737 per tonne) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by Morocco (+0.8% per year), while the other leaders experienced a decline in the export price figures.

Melon Imports


Imports in Africa


In 2017, the amount of melons imported in Africa totaled 5.5K tonnes, going down by -31.9% against the previous year. The melon imports continue to indicate an abrupt setback.

In value terms, melon imports stood at $4.7M (IndexBox estimates) in 2017. The melon imports continue to indicate a temperate shrinkage. Over the period under review, melon imports reached their maximum at $6.9M in 2015; however, from 2016 to 2017, imports failed to regain their momentum.

Imports by Country


In 2017, South Africa (1.2K tonnes) and Mauritania (935 tonnes) represented the key importers of melons in the globe, together making up 39% of total imports. It was distantly followed by Cabo Verde (609 tonnes), Mauritius (490 tonnes), Seychelles (302 tonnes) and Morocco (279 tonnes), together achieving 31% share of total imports. Botswana (209 tonnes), Namibia (205 tonnes), Zambia (193 tonnes), Libya (193 tonnes), Algeria (172 tonnes) and Kenya (84 tonnes) held the minor share of total imports.

From 2007 to 2017, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Mauritania (+36.1% per year), while the other leaders experienced more modest paces of growth.

In value terms, Cabo Verde ($843K), South Africa ($761K) and Seychelles ($507K) appeared to be the countries with the highest levels of imports in 2017, with a combined 45% share of total imports. Mauritius, Mauritania, Algeria, Botswana, Namibia, Zambia, Morocco, Libya and Kenya lagged somewhat behind, together comprising a further 44%.

Import Prices by Country


The melon import price in Africa stood at $863 per tonne in 2017, jumping by 25% against the previous year. Over the period from 2007 to 2017, it increased at an average annual rate of +4.0%.

Import prices varied noticeably by the country of destination; the country with the highest import price was Algeria ($1.8 per kg), while Libya ($370 per tonne) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by Algeria (+15.6% per year), while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

Product coverage:
• FCL 568 - Melons, Cantaloupes

This report provides an in-depth analysis of the melon market in Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Central African Republic

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Production in Africa, split by region and country
• Trade (exports and imports) in Africa
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2025
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2018
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2018
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2018
Table 2:
Market Volume, In Physical Terms, 2007–2018
Table 3:
Market Value, 2007–2018
Table 4:
Per Capita Consumption In 2007-2018
Table 5:
Imports, In Physical Terms, By Country, 2007–2018
Table 6:
Imports, In Value Terms, By Country, 2007–2018
Table 7:
Import Prices, By Country Of Origin, 2007–2018
Table 8:
Exports, In Physical Terms, By Country, 2007–2018
Table 9:
Exports, In Value Terms, By Country, 2007–2018
Table 10:
Export Prices, By Country Of Destination, 2007–2018
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2018
Figure 2:
Market Value, 2007–2018
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007-2018
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007-2018
Figure 5:
Trade Balance, In Physical Terms, 2007-2018
Figure 6:
Trade Balance, In Value Terms, 2007-2018
Figure 7:
Per Capita Consumption, 2007-2018
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2018
Figure 22:
Production, In Value Terms, 2007–2018
Figure 23:
Area Harvested, 2007–2018
Figure 24:
Yield, 2007–2018
Figure 25:
Imports, In Physical Terms, 2007–2018
Figure 26:
Imports, In Value Terms, 2007–2018
Figure 27:
Imports, In Physical Terms, By Country, 2018
Figure 28:
Imports, In Physical Terms, By Country, 2007–2018
Figure 29:
Imports, In Value Terms, By Country, 2007–2018
Figure 30:
Import Prices, By Country Of Origin, 2007–2018
Figure 31:
Exports, In Physical Terms, 2007–2018
Figure 32:
Exports, In Value Terms, 2007–2018
Figure 33:
Exports, In Physical Terms, By Country, 2018
Figure 34:
Exports, In Physical Terms, By Country, 2007–2018
Figure 35:
Exports, In Value Terms, By Country, 2007–2018
Figure 36:
Export Prices, By Country Of Destination, 2007–2018
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