Global Deodorants and Antiperspirants Market Rose 6.6 Percent to $10.6B, Fueled by Rising Demand in Emerging Economies

IndexBox has just published a new report: 'World - Personal Deodorants And Anti-Perspirants - Market Analysis, Forecast, Size, Trends And Insights'. Here is a summary of the report's key findings.

The global deodorants and antiperspirants market size totaled $10.6B in 2018, increasing by 6.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.4% from 2009 to 2018. In that year, the global personal anti-perspirants market attained its peak level and is likely to continue its growth in the immediate term.

Global Trade of Deodorants and Antiperspirants 2009-2018

In 2018, the amount of personal deodorants and antiperspirants exported worldwide stood at 525K tonnes, remaining stable against the previous year.

In value terms, global exports reached $3.5B (IndexBox estimates) in 2018. The total export value increased at an average annual rate of +2.7% from 2009 to 2018; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The growth pace was the most rapid in 2011 when exports increased by 14% y-o-y. Over the period under review, global personal anti-perspirants exports attained their maximum at $3.9B in 2014; however, from 2015 to 2018, exports remained at a lower figure.

Exports by Country

In value terms, the UK ($469M), Germany ($448M) and the U.S. ($270M) appeared to be the countries with the highest levels of exports in 2018, with a combined 34% share of global exports. France, the Netherlands, Poland, Mexico, Italy, Spain, the United Arab Emirates, Argentina and Turkey lagged somewhat behind, together accounting for a further 35%.

The United Arab Emirates experienced the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while exports for the other global leaders experienced more modest paces of growth.

Export Prices by Country

In 2018, the average personal anti-perspirants export price amounted to $6,682 per tonne, picking up by 3.5% against the previous year. Over the period under review, the personal anti-perspirants export price, however, continues to indicate a mild reduction. Prices varied noticeably by the country of origin; the country with the highest price was the U.S. ($13,312 per tonne), while Turkey ($3,897 per tonne) was amongst the lowest.

From 2009 to 2018, the most notable rate of growth in terms of prices was attained by the U.S., while the other global leaders experienced more modest paces of growth.

Imports by Country

The imports of the twelve major importers of personal deodorants and anti-perspirants, namely the Netherlands, Germany, the UK, France, the U.S., Spain, Belgium, Poland, the United Arab Emirates, Brazil, Canada and Italy, represented more than third of total import.

From 2009 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by the Netherlands, while imports for the other global leaders experienced more modest paces of growth.

Import Prices by Country

In 2018, the average personal deodorants and anti-perspirants import price amounted to $6,859 per tonne, surging by 4.2% against the previous year. Prices varied noticeably by the country of destination; the country with the highest price was Canada ($8,574 per tonne), while France ($5,576 per tonne) was amongst the lowest.

From 2009 to 2018, the most notable rate of growth in terms of prices was attained by Brazil, while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform