Meat and Poultry Market in West Africa to Witness Steady Growth

Poultry July 11, 2018
Author: Anna Sergeeva
Market Analyst

IndexBox has just published a new report "West Africa: Meat and Poultry - Market Report. Analysis And Forecast To 2025". Here is a summary of the report’s key findings.

Consumption of Meat and Poultry Experienced Steady Growth 

In 2016, the meat and poultry market in West Africa grew to 6.5M tonnes. In value terms, it stood at $16.1B, which was at the level of the previous year. Market size upturned from 2007 to 2014, with mild fluctuations, followed by an abrupt decline in 2015 and stabilisation in 2016.

The countries with the highest consumption were Nigeria (23%), Morocco (17%), Algeria (14%), Mali (6%), Ghana (6%), Tunisia (6%) and Côte d'Ivoire (6%), together comprising near 72% of West Africa consumption. 

According to IndexBox estimates, the highest annual growth rates of meat and poultry consumption from 2007 to 2016 were recorded in Mali, with +4.6% growth, Morocco (+4.3%), Tunisia (+3.3%), Algeria (+3.1%) and Ghana (+3.0%). 

Among the leading consuming countries high levels of per capita consumption levels were recorded in Morocco (32.9 kg/person in 2016), Tunisia (32.2 kg/person), Mali (23.9 kg/person) and Algeria (22.2 kg/person), which were significantly higher than the Western African average of 14.8 kg/person. In Algeria and Mali per capita consumption were relatively stable from 2007-2016. The annual growth of per capita consumption from 2007 to 2016 was the most notable in Morocco, with +3.1% growth and Tunisia with +2.3% growth.

Meat and Poultry Market Volume Is Expected to Exceed 7.44M Tonnes in 2025

Agriculture is one of the main branches of the economy in West Africa. However, a large portion of the population faces poverty and low food security. The population of Africa exhibits a steady demand for food products, but this demand far exceeds supply due to low production efficiency and low labor productivity, which stimulates demand for imported products. 

In addition, African countries are one of the main foreign aid recipients. Thus, all the countries in the region have adopted strategic programmes for social and economic development, jointly with developed countries and international organizations (the World Bank, the UN, WHO and others), which prioritize the development of agriculture (the transition from traditional agriculture, animal health expertise, and so on), and improving food security. 

Driven mainly by population growth in West African countries and support of various organizations and countries in the implementation of projects aimed at the improvement of meat products' quality and standards, as well as modernization of the agricultural sector (including opening new facilities for sustainable meat and poultry production), the meat and poultry market as a whole is projected to continue an upward consumption trend over the next nine years. However, weak levels of economic development in most West African countries along with numerous institutional and economic problems facing agriculture cannot be eliminated in the near future, therefore, in the medium term, no significant growth in the meat and poultry market is expected. 

The market is expected to grow with a projected CAGR of +1.5% for the nine-year period from 2016 to 2025, which is forecast to reach the market volume of 7.44M tonnes by 2025.

Chicken Meat and Cattle Meat Were the Most Popular Categories in Terms of Production of Meat and Poultry

Production of meat and poultry reached 6.0M tonnes in 2016, growing with a CAGR of +2.6% per year from 2007 to 2016. Chicken meat (1.8M tonnes) and cattle meat (1.6M tonnes) were the largest categories, together making up to 56% of total production. They leave the considerable room for the production of sheep meat (820K tonnes), game meat (533K tonnes), goat meat (516K tonnes), pig meat (420K tonnes) and turkey meat (161K tonnes). From 2007 to 2016, the highest annual growth rates were demonstrated by turkey meat (+6.6%) and chicken meat (+4.2%). 

24% of Meat and Poultry Output in West Africa Was Produced in Nigeria

Nigeria was the key meat and poultry producing country in West Africa with an output of about 1.5M tonnes in 2016, which accounted for 24% of the total global output. The other major producers were Morocco (18%), Algeria (13%), Mali (7%), Tunisia (6%), Burkina Faso (5%), Cote d’Ivoire (5%) and Ghana (5%). The highest annual growth rate was observed in Mali (+4.5%), while all other major producers also displayed a positive trend in output.

Only 7% of Total Consumption of Meat and Poultry Was Imported

The share of imports in total consumption of meat and poultry in West Africa was only 7% in 2016. Due to low trade intensity, imports and exports should not be regarded as strong factors influencing global market dynamics in the medium term.

Tunisia, Algeria, Morocco Significantly Increased the Supply of Meat and Poultry Taking the Leading Positions among Exporters

The volume of West Africa exports totaled 4.9K tonnes or $6.7M in 2016. Exports increased significantly between 2007 and 2011, but it slipped noticeably in 2012-2013, taking off again in 2014 and reaching its highest level. Over the last two years, there was a small downward adjustment in the volume of exports.

In 2016, Tunisia (2.5K tonnes) was the leading destination of meat and poultry imports, making up 52% of West Africa imports in physical terms. Tunisia was followed by Algeria (990K tonnes), Morocco (616K tonnes), Togo (337K tonnes), together comprising 40% of total exports. Among the major importing countries Morocco (+47.4% per year), Tunisia (+47.3% per year) and Algeria (+35.4% per year) gained the highest annual growth rates from 2007 to 2016. While the share of Tunisia (+39 percentage points), Algeria and Morocco (+10 percentage points, each) increased significantly from 2007 to 2016, the share of Senegal (-18 percentage points) and Togo (-31 percentage points) showed a negative trend.

Benin, Ghana and Algeria Remained the Major Importers of Meat and Poultry

In 2016, the volume of total meat and poultry imports to West African countries totaled 468K tonnes, declining marginally over the last two years. It was preceded by a steady upward trend from 2007 to 2013, levelling off in 2014. In value tems, imports stood a $652M, which was $103M less than the year before and $243M less than the highest level of imports value observed in 2014.

Benin (128K tonnes), Ghana (112K tonnes) and Algeria (66K tonnes) were the main West Africa importers of meat and poultry with a combined share of 65% of West Africa imports. They were followed by Guinea (30K tonnes), Côte d'Ivoire (25K tonnes), Mauritania (22K tonnes) and Togo (18K tonnes).

From 2007 to 2016, Guinea (+30.9% per year), Togo (+17.9%) and Mauritania (+15.0% per year) were the fastest growing import destinations, while the major importers experienced more moderate paces of growth. Guinea, Benin (+5 percentage points, each), Mauritania (+3 percentage points), Togo (+2 percentage points), while Ghana (-10 percentage points) and Algeria (-7 percentage points) saw their shares reduced.

Do you want to know more about the West African meat and poultry market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • meat and poultry market share
  • meat and poultry prices
  • meat and poultry industry
  • meat and poultry sales
  • meat and poultry import
  • meat and poultry export
  • meat and poultry market forecast
  • meat and poultry price forecast
  • key meat and poultry producers

Source: Africa: Meat and Poultry - Market Report. Analysis And Forecast To 2025