Apr 25, 2019

Africa - Meat And Poultry - Market Analysis, Forecast, Size, Trends and Insights

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Jul 11, 2018

Meat and Poultry Market in West Africa to Witness Steady Growth

IndexBox has just published a new report "West Africa: Meat and Poultry - Market Report. Analysis And Forecast To 2025". Here is a summary of the report’s key findings.

Consumption of Meat and Poultry Experienced Steady Growth 

In 2016, the meat and poultry market in West Africa grew to 6.5M tonnes. In value terms, it stood at $16.1B, which was at the level of the previous year. Market size upturned from 2007 to 2014, with mild fluctuations, followed by an abrupt decline in 2015 and stabilisation in 2016.

The countries with the highest consumption were Nigeria (23%), Morocco (17%), Algeria (14%), Mali (6%), Ghana (6%), Tunisia (6%) and Côte d'Ivoire (6%), together comprising near 72% of West Africa consumption. 

According to IndexBox estimates, the highest annual growth rates of meat and poultry consumption from 2007 to 2016 were recorded in Mali, with +4.6% growth, Morocco (+4.3%), Tunisia (+3.3%), Algeria (+3.1%) and Ghana (+3.0%). 

Among the leading consuming countries high levels of per capita consumption levels were recorded in Morocco (32.9 kg/person in 2016), Tunisia (32.2 kg/person), Mali (23.9 kg/person) and Algeria (22.2 kg/person), which were significantly higher than the Western African average of 14.8 kg/person. In Algeria and Mali per capita consumption were relatively stable from 2007-2016. The annual growth of per capita consumption from 2007 to 2016 was the most notable in Morocco, with +3.1% growth and Tunisia with +2.3% growth.

Meat and Poultry Market Volume Is Expected to Exceed 7.44M Tonnes in 2025

Agriculture is one of the main branches of the economy in West Africa. However, a large portion of the population faces poverty and low food security. The population of Africa exhibits a steady demand for food products, but this demand far exceeds supply due to low production efficiency and low labor productivity, which stimulates demand for imported products. 

In addition, African countries are one of the main foreign aid recipients. Thus, all the countries in the region have adopted strategic programmes for social and economic development, jointly with developed countries and international organizations (the World Bank, the UN, WHO and others), which prioritize the development of agriculture (the transition from traditional agriculture, animal health expertise, and so on), and improving food security. 

Driven mainly by population growth in West African countries and support of various organizations and countries in the implementation of projects aimed at the improvement of meat products' quality and standards, as well as modernization of the agricultural sector (including opening new facilities for sustainable meat and poultry production), the meat and poultry market as a whole is projected to continue an upward consumption trend over the next nine years. However, weak levels of economic development in most West African countries along with numerous institutional and economic problems facing agriculture cannot be eliminated in the near future, therefore, in the medium term, no significant growth in the meat and poultry market is expected. 

The market is expected to grow with a projected CAGR of +1.5% for the nine-year period from 2016 to 2025, which is forecast to reach the market volume of 7.44M tonnes by 2025.

Chicken Meat and Cattle Meat Were the Most Popular Categories in Terms of Production of Meat and Poultry

Production of meat and poultry reached 6.0M tonnes in 2016, growing with a CAGR of +2.6% per year from 2007 to 2016. Chicken meat (1.8M tonnes) and cattle meat (1.6M tonnes) were the largest categories, together making up to 56% of total production. They leave the considerable room for the production of sheep meat (820K tonnes), game meat (533K tonnes), goat meat (516K tonnes), pig meat (420K tonnes) and turkey meat (161K tonnes). From 2007 to 2016, the highest annual growth rates were demonstrated by turkey meat (+6.6%) and chicken meat (+4.2%). 

24% of Meat and Poultry Output in West Africa Was Produced in Nigeria

Nigeria was the key meat and poultry producing country in West Africa with an output of about 1.5M tonnes in 2016, which accounted for 24% of the total global output. The other major producers were Morocco (18%), Algeria (13%), Mali (7%), Tunisia (6%), Burkina Faso (5%), Cote d’Ivoire (5%) and Ghana (5%). The highest annual growth rate was observed in Mali (+4.5%), while all other major producers also displayed a positive trend in output.

Only 7% of Total Consumption of Meat and Poultry Was Imported

The share of imports in total consumption of meat and poultry in West Africa was only 7% in 2016. Due to low trade intensity, imports and exports should not be regarded as strong factors influencing global market dynamics in the medium term.

Tunisia, Algeria, Morocco Significantly Increased the Supply of Meat and Poultry Taking the Leading Positions among Exporters

The volume of West Africa exports totaled 4.9K tonnes or $6.7M in 2016. Exports increased significantly between 2007 and 2011, but it slipped noticeably in 2012-2013, taking off again in 2014 and reaching its highest level. Over the last two years, there was a small downward adjustment in the volume of exports.

In 2016, Tunisia (2.5K tonnes) was the leading destination of meat and poultry imports, making up 52% of West Africa imports in physical terms. Tunisia was followed by Algeria (990K tonnes), Morocco (616K tonnes), Togo (337K tonnes), together comprising 40% of total exports. Among the major importing countries Morocco (+47.4% per year), Tunisia (+47.3% per year) and Algeria (+35.4% per year) gained the highest annual growth rates from 2007 to 2016. While the share of Tunisia (+39 percentage points), Algeria and Morocco (+10 percentage points, each) increased significantly from 2007 to 2016, the share of Senegal (-18 percentage points) and Togo (-31 percentage points) showed a negative trend.

Benin, Ghana and Algeria Remained the Major Importers of Meat and Poultry

In 2016, the volume of total meat and poultry imports to West African countries totaled 468K tonnes, declining marginally over the last two years. It was preceded by a steady upward trend from 2007 to 2013, levelling off in 2014. In value tems, imports stood a $652M, which was $103M less than the year before and $243M less than the highest level of imports value observed in 2014.

Benin (128K tonnes), Ghana (112K tonnes) and Algeria (66K tonnes) were the main West Africa importers of meat and poultry with a combined share of 65% of West Africa imports. They were followed by Guinea (30K tonnes), Côte d'Ivoire (25K tonnes), Mauritania (22K tonnes) and Togo (18K tonnes).

From 2007 to 2016, Guinea (+30.9% per year), Togo (+17.9%) and Mauritania (+15.0% per year) were the fastest growing import destinations, while the major importers experienced more moderate paces of growth. Guinea, Benin (+5 percentage points, each), Mauritania (+3 percentage points), Togo (+2 percentage points), while Ghana (-10 percentage points) and Algeria (-7 percentage points) saw their shares reduced.

Do you want to know more about the West African meat and poultry market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • meat and poultry market share
  • meat and poultry prices
  • meat and poultry industry
  • meat and poultry sales
  • meat and poultry import
  • meat and poultry export
  • meat and poultry market forecast
  • meat and poultry price forecast
  • key meat and poultry producers

Source: IndexBox AI Platform

Product coverage:
• FCL 1108 - Meat of asses
• FCL 1089 - Meat of pigeons and other birds nes
• FCL 947 - Buffalo meat
• FCL 1127 - Meat of camels
• FCL 867 - Meat of cattle
• FCL 870 - Meat of cattle, boneless
• FCL 1058 - Chicken meat
• FCL 1069 - Duck meat
• FCL 1017 - Goat meat
• FCL 1073 - Goose meat
• FCL 1097 - Horse meat
• FCL 1111 - Meat of mules
• FCL 1158 - Meat of other domestic camelids
• FCL 1151 - Meat of other domestic rodents
• FCL 1035 - Pig meat
• FCL 1141 - Rabbit meat
• FCL 977 - Meat of sheep
• FCL 1080 - Turkey meat

This report provides an in-depth analysis of the meat and poultry market in Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.



Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Production in Africa, split by region and country
• Trade (exports and imports) in Africa
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2025
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
7.3
PRODUCING ANIMALS AND YIELD BY COUNTRY
8. IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2007–2018
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2007–2018
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

• Algeria
• Angola
• Benin
• Botswana
• Burkina Faso
• Burundi
• Cabo Verde
• Cameroon
• Central African Republic
• Chad
• Comoros
• Congo
• Democratic Republic of the Congo
• Djibouti
• Egypt
• Equatorial Guinea
• Eritrea
• Ethiopia
• Gabon
• Gambia
• Ghana
• Guinea
• Guinea-Bissau
• Kenya
• Lesotho
• Liberia
• Libya
• Madagascar
• Malawi
• Mali
• Mauritania
• Mauritius
• Mayotte
• Morocco
• Mozambique
• Namibia
• Niger
• Nigeria
• Réunion
• Rwanda
• Saint Helena, Ascension and Tristan da Cunha
• Sao Tome and Principe
• Senegal
• Seychelles
• Sierra Leone
• Somalia
• South Africa
• Sudan
• Swaziland
• Tanzania
• Togo
• Tunisia
• Uganda
• Zambia
• Zimbabwe
• Cote d'Ivoire
• Western Sahara
• South Sudan
LIST OF TABLES
Table 1:
Key Findings In 2018
Table 2:
Market Volume, In Physical Terms, 2007–2018
Table 3:
Market Value, 2007–2018
Table 4:
Per Capita Consumption, By Country, 2015–2018
Table 5:
Production, In Physical Terms, By Country, 2007–2018
Table 6:
Producing Animals, By Country, 2007-2018
Table 7:
Yield, By Country, 2007-2018
Table 8:
Imports, In Physical Terms, By Country, 2007–2018
Table 9:
Imports, In Value Terms, By Country, 2007–2018
Table 10:
Import Prices, By Country Of Destination, 2007–2018
Table 11:
Exports, In Physical Terms, By Country, 2007–2018
Table 12:
Exports, In Value Terms, By Country, 2007–2018
Table 13:
Export Prices, By Country Of Origin, 2007–2018
Table 14:
Producer Prices, By Major Producing Country, 2018
Table 15:
Producer Prices Index - Annual Data (2004-2006=100), By Major Producing Country
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2018
Figure 2:
Market Value, 2007–2018
Figure 3:
Consumption, By Country, 2018
Figure 4:
Market Forecast To 2025
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Yield And Growth
Figure 11:
Exports And Growth
Figure 12:
Export Prices And Growth
Figure 13:
Market Size And Growth
Figure 14:
Per Capita Consumption
Figure 15:
Imports And Growth
Figure 16:
Import Prices
Figure 17:
Production, In Physical Terms, 2007–2018
Figure 18:
Production, In Value Terms, 2007–2018
Figure 19:
Producing Animals, 2007–2018
Figure 20:
Yield, 2007–2018
Figure 21:
Production, By Country, 2018
Figure 22:
Production, In Physical Terms, By Country, 2007–2018
Figure 23:
Producing Animals, By Country, 2018
Figure 24:
Producing Animals, By Country, 2007-2018
Figure 25:
Yield, By Country, 2007-2018
Figure 26:
Imports, In Physical Terms, 2007–2018
Figure 27:
Imports, In Value Terms, 2007–2018
Figure 28:
Imports, In Physical Terms, By Country, 2018
Figure 29:
Imports, In Physical Terms, By Country, 2007–2018
Figure 30:
Imports, In Value Terms, By Country, 2007–2018
Figure 31:
Import Prices, By Country, 2007–2018
Figure 32:
Exports, In Physical Terms, 2007–2018
Figure 33:
Exports, In Value Terms, 2007–2018
Figure 34:
Exports, In Physical Terms, By Country, 2018
Figure 35:
Exports, In Physical Terms, By Country, 2007–2018
Figure 36:
Exports, In Value Terms, By Country, 2007–2018
Figure 37:
Export Prices, 2007–2018
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