Western Africa: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in Western Africa

The West African hair lotion and preparation market reached $X in 2022, with an increase of X% against the previous year. Overall, consumption showed a relatively flat trend pattern. Over the period under review, the market attained the peak level at $X in 2017; however, from 2018 to 2022, consumption remained at a lower figure.

Production of Hair Lotion and Preparation in Western Africa

In value terms, hair lotion and preparation production expanded modestly to $X in 2022 estimated in export price. In general, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of X%. The level of production peaked at $X in 2017; however, from 2018 to 2022, production remained at a lower figure.

Exports of Hair Lotion and Preparation

Exports in Western Africa

In 2022, shipments abroad of hair lotion and preparation increased by X% to X tons, rising for the second year in a row after two years of decline. Over the period under review, exports, however, saw a slight decline. The most prominent rate of growth was recorded in 2018 with an increase of X%. Over the period under review, the exports reached the maximum at X tons in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

In value terms, hair lotion and preparation exports skyrocketed to $X in 2022. Overall, exports, however, recorded a pronounced reduction. The pace of growth was the most pronounced in 2013 when exports increased by X% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Cote d'Ivoire represented the major exporting country with an export of around X tons, which recorded X% of total exports. It was distantly followed by Nigeria (X tons), constituting a X% share of total exports. Senegal (X tons) held a relatively small share of total exports.

Exports from Cote d'Ivoire decreased at an average annual rate of X% from 2012 to 2022. At the same time, Senegal (X%) and Nigeria (X%) displayed positive paces of growth. Moreover, Senegal emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of X% from 2012-2022. From 2012 to 2022, the share of Nigeria and Senegal increased by X and X percentage points, respectively.

In value terms, Cote d'Ivoire ($X) remains the largest hair lotion and preparation supplier in Western Africa, comprising X% of total exports. The second position in the ranking was taken by Nigeria ($X), with a X% share of total exports.

In Cote d'Ivoire, hair lotion and preparation exports declined by an average annual rate of X% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Nigeria (X% per year) and Senegal (X% per year).

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per ton, declining by X% against the previous year. In general, the export price recorded a perceptible contraction. The pace of growth was the most pronounced in 2013 when the export price increased by X%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per ton), while Senegal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (X%), while the other leaders experienced a decline in the export price figures.

Imports of Hair Lotion and Preparation

Imports in Western Africa

In 2022, overseas purchases of hair lotion and preparation decreased by X% to X tons for the first time since 2019, thus ending a two-year rising trend. In general, imports continue to indicate a noticeable decline. The growth pace was the most rapid in 2020 when imports increased by X% against the previous year. Over the period under review, imports attained the maximum at X tons in 2013; however, from 2014 to 2022, imports remained at a lower figure.

In value terms, hair lotion and preparation imports contracted to $X in 2022. Overall, imports showed a pronounced slump. The pace of growth appeared the most rapid in 2021 when imports increased by X% against the previous year. The level of import peaked at $X in 2013; however, from 2014 to 2022, imports remained at a lower figure.

Imports by Country

Ghana was the largest importer of hair lotion and preparation in Western Africa, with the volume of imports resulting at X tons, which was approx. X% of total imports in 2022. It was distantly followed by Senegal (X tons), Nigeria (X tons) and Burkina Faso (X tons), together making up a X% share of total imports. Mali (X tons), Cabo Verde (X tons), Guinea (X tons), Togo (X tons) and Liberia (X tons) followed a long way behind the leaders.

Ghana experienced a relatively flat trend pattern with regard to volume of imports of hair lotion and preparation. At the same time, Guinea (X%), Senegal (X%), Cabo Verde (X%), Togo (X%), Burkina Faso (X%) and Liberia (X%) displayed positive paces of growth. Moreover, Guinea emerged as the fastest-growing importer imported in Western Africa, with a CAGR of X% from 2012-2022. Mali experienced a relatively flat trend pattern. By contrast, Nigeria (X%) illustrated a downward trend over the same period. While the share of Ghana (X p.p.), Senegal (X p.p.), Guinea (X p.p.), Burkina Faso (X p.p.) and Cabo Verde (X p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Nigeria (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported hair lotion and preparation in Western Africa, comprising X% of total imports. The second position in the ranking was held by Nigeria ($X), with a X% share of total imports. It was followed by Mali, with an X% share.

From 2012 to 2022, the average annual growth rate of value in Ghana was relatively modest. In the other countries, the average annual rates were as follows: Nigeria (X% per year) and Mali (X% per year).

Import Prices by Country

The import price in Western Africa stood at $X per ton in 2022, with a decrease of X% against the previous year. Overall, the import price showed a mild contraction. The most prominent rate of growth was recorded in 2019 an increase of X%. The level of import peaked at $X per ton in 2015; however, from 2016 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Mali ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (X%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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