The Vietnamese wine market rose markedly to $X in 2025, with an increase of X% against the previous year. Overall, the total consumption indicated a notable expansion from 2012 to 2025: its value increased at an average annual rate of X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2025 figures, consumption decreased by X% against 2022 indices. Wine consumption peaked at $X in 2022; however, from 2023 to 2025, consumption failed to regain momentum.
Wine Production in Vietnam
In value terms, wine production reached $X in 2025 estimated in export price. Overall, production recorded a buoyant increase. The pace of growth was the most pronounced in 2015 with an increase of X% against the previous year. Wine production peaked in 2025 and is expected to retain growth in years to come.
Wine Exports
Exports from Vietnam
In 2025, the amount of wine exported from Vietnam dropped sharply to X litres, which is down by X% compared with the year before. Overall, exports showed a drastic downturn. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. Over the period under review, the exports reached the peak figure at X litres in 2019; however, from 2020 to 2025, the exports stood at a somewhat lower figure.
In value terms, wine exports declined significantly to $X in 2025. In general, exports, however, showed a remarkable increase. The pace of growth was the most pronounced in 2014 when exports increased by X% against the previous year. Over the period under review, the exports attained the peak figure at $X in 2019; however, from 2020 to 2025, the exports remained at a lower figure.
Exports by Country
France (X litres) was the main destination for wine exports from Vietnam, accounting for a X% share of total exports. Moreover, wine exports to France exceeded the volume sent to the second major destination, Burkina Faso (X litres), ninefold. The third position in this ranking was taken by the United Arab Emirates (X litres), with a X% share.
From 2012 to 2025, the average annual rate of growth in terms of volume to France stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Burkina Faso (X% per year) and the United Arab Emirates (X% per year).
In value terms, France ($X) remains the key foreign market for wine exports from Vietnam, comprising X% of total exports. The second position in the ranking was taken by the United Arab Emirates ($X), with a X% share of total exports. It was followed by Burkina Faso, with a X% share.
From 2012 to 2025, the average annual growth rate of value to France amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United Arab Emirates (X% per year) and Burkina Faso (X% per year).
Export Prices by Country
In 2025, the average wine export price amounted to $X per litre, declining by X% against the previous year. Over the period under review, the export price, however, enjoyed resilient growth. The pace of growth was the most pronounced in 2021 when the average export price increased by X% against the previous year. Over the period under review, the average export prices hit record highs at $X per litre in 2023, and then contracted in the following year.
There were significant differences in the average prices for the major external markets. In 2025, amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per litre), while the average price for exports to Burkina Faso ($X per thousand litres) was amongst the lowest.
From 2012 to 2025, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (X%), while the prices for the other major destinations experienced more modest paces of growth.
Wine Imports
Imports into Vietnam
In 2025, the amount of wine imported into Vietnam soared to X litres, jumping by X% on 2023 figures. In general, imports, however, saw a slight contraction. The pace of growth was the most pronounced in 2022 when imports increased by X%. As a result, imports reached the peak of X litres. From 2023 to 2025, the growth of imports remained at a lower figure.
In value terms, wine imports surged to $X in 2025. Overall, imports recorded a perceptible expansion. The most prominent rate of growth was recorded in 2022 with an increase of X%. As a result, imports reached the peak of $X. From 2023 to 2025, the growth of imports remained at a lower figure.
Imports by Country
Italy (X litres), France (X litres) and Chile (X litres) were the main suppliers of wine imports to Vietnam, with a combined X% share of total imports.
From 2012 to 2025, the biggest increases were recorded for Italy (with a CAGR of X%), while purchases for the other leaders experienced mixed trend patterns.
In value terms, Italy ($X), France ($X) and Chile ($X) constituted the largest wine suppliers to Vietnam, with a combined X% share of total imports.
Italy, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.
Import Prices by Country
The average wine import price stood at $X per litre in 2025, rising by X% against the previous year. Over the period under review, import price indicated a prominent increase from 2012 to 2025: its price increased at an average annual rate of X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2025 figures, wine import price decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2013 when the average import price increased by X% against the previous year. The import price peaked at $X per litre in 2020; however, from 2021 to 2025, import prices remained at a lower figure.
Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per litre), while the price for Chile ($X per litre) was amongst the lowest.
From 2012 to 2025, the most notable rate of growth in terms of prices was attained by the United States (X%), while the prices for the other major suppliers experienced more modest paces of growth.
Frequently Asked Questions (FAQ) :
The countries with the highest volumes of consumption in 2024 were the Netherlands, the United States and Italy, together accounting for 34% of global consumption.
The countries with the highest volumes of production in 2024 were Italy, Spain and France, together accounting for 50% of global production. The United States, China, Australia, Chile, Argentina, South Africa and Germany lagged somewhat behind, together comprising a further 35%.
In value terms, the largest wine suppliers to Vietnam were Italy, France and Chile, with a combined 67% share of total imports.
In value terms, France remains the key foreign market for wine exports from Vietnam, comprising 96% of total exports. The second position in the ranking was held by the United Arab Emirates, with a 0.8% share of total exports. It was followed by Burkina Faso, with a 0.3% share.
In 2024, the average wine export price amounted to $14 per litre, dropping by -11.9% against the previous year. Over the period under review, the export price, however, continues to indicate a prominent expansion. The most prominent rate of growth was recorded in 2021 when the average export price increased by 202% against the previous year. Over the period under review, the average export prices reached the peak figure at $16 per litre in 2023, and then declined in the following year.
The average wine import price stood at $3.3 per litre in 2024, with an increase of 6% against the previous year. In general, import price indicated a buoyant increase from 2012 to 2024: its price increased at an average annual rate of +5.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, wine import price decreased by -11.1% against 2020 indices. The pace of growth was the most pronounced in 2013 when the average import price increased by 72%. Over the period under review, average import prices hit record highs at $3.7 per litre in 2020; however, from 2021 to 2024, import prices stood at a somewhat lower figure.
This report provides a comprehensive view of the wine industry in Vietnam, tracking demand, supply, and trade flows across the national value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.
Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between domestic suppliers and international partners. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the wine landscape in Vietnam.
Domestic demand is shaped by both household and industrial usage, with trade flows linking local supply to imports and exports.
Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
Supply depends on input availability and production efficiency, creating a distinct national cost curve.
Market concentration varies by segment, creating different competitive landscapes and entry barriers.
The 2035 outlook highlights where capacity investment and demand growth are most aligned within the country.
Report scope
The report combines market sizing with trade intelligence and price analytics for Vietnam. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts.
Market size and growth in value and volume terms
Consumption structure by end-use segments
Production capacity, output, and cost dynamics
Trade flows, exporters, importers, and balances
Price benchmarks, unit values, and margin signals
Competitive context and market entry conditions
Product coverage
FCL 564 - Wine
Country coverage
Vietnam
Country profile and benchmarks
This report provides a consistent view of market size, trade balance, prices, and per-capita indicators for Vietnam. The profile highlights demand structure and trade position, enabling benchmarking against regional and global peers.
Methodology
The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.
International trade data (exports, imports, and mirror statistics)
National production and consumption statistics
Company-level information from financial filings and public releases
Price series and unit value benchmarks
Analyst review, outlier checks, and time-series validation
All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.
Forecasts to 2035
The forecast horizon extends to 2035 and is based on a structured model that links wine demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts in Vietnam.
Historical baseline: 2012-2025
Forecast horizon: 2026-2035
Scenario-based sensitivity to income growth, substitution, and regulation
Capacity and investment outlook for major producing companies
Each projection is built from national historical patterns and the broader regional context, allowing the report to show where growth is concentrated and where risks are elevated.
Price analysis and trade dynamics
Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.
Price benchmarks by country and sub-region
Export and import unit value trends
Seasonality and calendar effects in trade flows
Price outlook to 2035 under baseline assumptions
Profiles of market participants
Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.
Business focus and production capabilities
Geographic reach and distribution networks
Cost structure and pricing strategy indicators
Compliance, certification, and sustainability context
How to use this report
Quantify domestic demand and identify the most attractive segments
Evaluate export opportunities and prioritize target destinations
Track price dynamics and protect margins
Benchmark performance against leading competitors
Build evidence-based forecasts for investment decisions
This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of wine dynamics in Vietnam.
FAQ
What is included in the wine market in Vietnam?
The market size aggregates consumption and trade data, presented in both value and volume terms.
How are the forecasts to 2035 built?
The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.
Does the report cover prices and margins?
Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.
Which benchmarks are included?
The report benchmarks market size, trade balance, prices, and per-capita indicators for Vietnam.
Can this report support market entry decisions?
Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Physical Terms, By Country, 2012–2025
Imports, In Value Terms, By Country, 2012–2025
Import Prices, By Country, 2012–2025
Exports, In Physical Terms, By Country, 2012–2025
Exports, In Value Terms, By Country, 2012–2025
Export Prices, By Country, 2012–2025
LIST OF FIGURES
Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Trade Balance, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Trade Balance, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
Market Volume Forecast to 2035
Market Value Forecast to 2035
Market Size and Growth, By Product
Average Per Capita Consumption, By Product
Exports and Growth, By Product
Export Prices and Growth, By Product
Production Volume and Growth
Exports and Growth
Export Prices and Growth
Market Size and Growth
Per Capita Consumption
Imports and Growth
Import Prices
Production, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Production, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Imports, In Physical Terms, By Country, 2025
Imports, In Physical Terms, By Country, 2012–2025
Imports, In Value Terms, By Country, 2012–2025
Import Prices, By Country, 2012–2025
Exports, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, In Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
Exports, In Physical Terms, By Country, 2025
Exports, In Physical Terms, By Country, 2012–2025
Exports, In Value Terms, By Country, 2012–2025
Export Prices, By Country, 2012–2025
Jan 16, 2026
Global Wine Market's Upward Trajectory With a +1.1% Volume CAGR Forecast Through 2035
Global wine market analysis: 2024 consumption hits 29B litres, revenue soars to $142.4B. Forecast shows steady growth to 33B litres by 2035. Insights on top consuming/producing countries, trade flows, and price trends.
Global Wine Market's Steady Growth to Reach 33 Billion Litres and $188 Billion in Value
Global wine market analysis for 2024-2035: Market volume to reach 33B litres by 2035, value to hit $188.2B. Netherlands leads consumption, Italy dominates production, and France leads in export value.
World's Wine Market to Reach 33 Billion Litres Valued at $188 Billion by 2035
Global wine market analysis for 2024-2035: Consumption reached 29B liters ($142.4B) in 2024, projected to grow to 33B liters ($188.2B) by 2035. Key insights on production, trade, and leading countries.
Britain's traditional corner-shop wine bottle is in sharp decline as sales of budget-friendly wines plummet due to falling consumption, rising costs, and a consumer shift towards premium, lighter styles.
Global Wine Market: Anticipated CAGR of +0.9% to Reach 28B Litres by 2035
The global wine market is expected to see steady growth over the next decade, driven by increasing demand worldwide. Market volume is projected to reach 28B litres by 2035, with a forecasted 0.9% annual growth rate. In terms of value, the market is expected to reach $161.2B by 2035, with a forecasted 1.8% annual growth rate.
Global Wine Market: Anticipated Growth in Volume and Value Over Next Decade
Discover the latest trends in the global wine market as demand continues to rise worldwide. Forecasts project a growth in market volume to 28B litres and market value to $161.2B by 2035.