U.S.: Breakfast Cereal Market Overview 2020

Breakfast Cereal Market Size in the U.S.

In 2019, the U.S. breakfast cereal market increased by X% to $X, rising for the second year in a row after four years of decline. In general, consumption, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2009 when the market value increased by X% y-o-y. As a result, consumption attained the peak level of $X. From 2010 to 2019, the growth of the market remained at a somewhat lower figure.

Breakfast Cereal Production in the U.S.

In value terms, breakfast cereal production shrank slightly to $X in 2019. Overall, production recorded a relatively flat trend pattern. The growth pace was the most rapid in 2009 when the production volume increased by X% year-to-year. As a result, production reached the peak level of $X. From 2010 to 2019, production growth remained at a lower figure.

Breakfast Cereal Exports

Exports from the U.S.

For the fourth consecutive year, the U.S. recorded decline in shipments abroad of breakfast cereals, which decreased by -X% to X tonnes in 2019. The total export volume increased at an average annual rate of +X% over the period from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2009 with an increase of X% y-o-y. As a result, exports attained the peak of X tonnes. From 2010 to 2019, the growth exports failed to regain the momentum.

In value terms, breakfast cereal exports shrank to $X in 2019. Over the period under review, total exports indicated buoyant growth from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, exports decreased by -X% against 2015 indices. The pace of growth appeared the most rapid in 2009 with an increase of X% against the previous year. Over the period under review, exports reached the peak figure at $X in 2015; however, from 2016 to 2019, exports remained at a lower figure.

Exports by Country

Canada (X tonnes) was the main destination for breakfast cereal exports from the U.S., accounting for a X% share of total exports. Moreover, breakfast cereal exports to Canada exceeded the volume sent to the second major destination, Zimbabwe (X tonnes), fourfold. Mexico (X tonnes) ranked third in terms of total exports with a X% share.

From 2007 to 2019, the average annual rate of growth in terms of volume to Canada amounted to +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zimbabwe (-X% per year) and Mexico (-X% per year).

In value terms, Canada ($X) remains the key foreign market for breakfast cereal exports from the U.S., comprising X% of total exports. The second position in the ranking was occupied by Mexico ($X), with a X% share of total exports. It was followed by the Dominican Republic, with a X% share.

From 2007 to 2019, the average annual growth rate of value to Canada stood at +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+X% per year) and the Dominican Republic (+X% per year).

Export Prices by Country

In 2019, the average breakfast cereal export price amounted to $X per tonne, rising by X% against the previous year. Over the period under review, export price indicated a perceptible expansion from 2007 to 2019: its price increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, breakfast cereal export price increased by +X% against 2017 indices. The growth pace was the most rapid in 2010 an increase of X% year-to-year. The export price peaked in 2019 and is likely to see gradual growth in years to come.

Prices varied noticeably by the country of destination; the country with the highest price was Canada ($X per tonne), while the average price for exports to Zimbabwe ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Ghana, while the prices for the other major destinations experienced more modest paces of growth.

Breakfast Cereal Imports

Imports into the U.S.

In 2019, purchases abroad of breakfast cereals increased by X% to X tonnes, rising for the third consecutive year after two years of decline. The total import volume increased at an average annual rate of +X% from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2018 with an increase of X% y-o-y. Over the period under review, imports hit record highs in 2019 and are likely to see gradual growth in the immediate term.

In value terms, breakfast cereal imports rose remarkably to $X in 2019. The total import value increased at an average annual rate of +X% from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2018 when imports increased by X% against the previous year. Over the period under review, imports hit record highs in 2019 and are likely to see gradual growth in the near future.

Imports by Country

In 2019, Canada (X tonnes) constituted the largest breakfast cereal supplier to the U.S., with a X% share of total imports. Moreover, breakfast cereal imports from Canada exceeded the figures recorded by the second-largest supplier, Mexico (X tonnes), twofold. The third position in this ranking was occupied by South Korea (X tonnes), with a X% share.

From 2007 to 2019, the average annual rate of growth in terms of volume from Canada was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+X% per year) and South Korea (+X% per year).

In value terms, Canada ($X) constituted the largest supplier of breakfast cereal to the U.S., comprising X% of total imports. The second position in the ranking was occupied by Mexico ($X), with a X% share of total imports. It was followed by South Korea, with a X% share.

From 2007 to 2019, the average annual rate of growth in terms of value from Canada was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+X% per year) and South Korea (+X% per year).

Import Prices by Country

In 2019, the average breakfast cereal import price amounted to $X per tonne, surging by X% against the previous year. Overall, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 an increase of X% against the previous year. The import price peaked at $X per tonne in 2012; however, from 2013 to 2019, import prices failed to regain the momentum.

Prices varied noticeably by the country of origin; the country with the highest price was Spain ($X per tonne), while the price for India ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by South Korea, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for breakfast cereals in the world?

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The countries with the highest volumes of breakfast cereal consumption in 2019 were China (3.7M tonnes), the U.S. (3.3M tonnes) and India (1.6M tonnes), with a combined 36% share of global consumption. These countries were followed by Japan, Brazil, Indonesia, the UK, Pakistan, Bangladesh, Mexico, Nigeria and Turkey, which together accounted for a further 21%.

What are the largest producers of breakfast cereals in the world?

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The countries with the highest volumes of breakfast cereal production in 2019 were China (3.8M tonnes), the U.S. (3.3M tonnes) and India (1.6M tonnes), together comprising 36% of global production. These countries were followed by Japan, Brazil, Turkey, Indonesia, the UK, Mexico, Pakistan, Bangladesh and Nigeria, which together accounted for a further 23%.

What are the leading suppliers of breakfast cereals to the U.S.?

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In value terms, Canada ($311M) constituted the largest supplier of breakfast cereal to the U.S., comprising 48% of total imports. The second position in the ranking was occupied by Mexico ($155M), with a 24% share of total imports. It was followed by South Korea, with a 3.3% share.

What are the leading importers of breakfast cereals from the U.S.?

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In value terms, Canada ($432M) remains the key foreign market for breakfast cereal exports from the U.S., comprising 67% of total exports. The second position in the ranking was occupied by Mexico ($43M), with a 6.7% share of total exports. It was followed by the Dominican Republic, with a 1% share.

What is the average export price for breakfast cereals in the U.S.?

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In 2019, the average breakfast cereal export price amounted to $2,720 per tonne, growing by 4.5% against the previous year.

What is the average import price for breakfast cereals in the U.S.?

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In 2019, the average breakfast cereal import price amounted to $2,545 per tonne, surging by 5.6% against the previous year.