Report Update: Apr 1, 2024

World - Breakfast Cereals - Market Analysis, Forecast, Size, Trends and Insights

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Market for Cereals

The market for cereals is a highly competitive and dynamic industry that plays a significant role in the global food market. Cereals are grain-based products that are widely consumed for breakfast or as a snack, providing a good source of energy, fiber, and essential nutrients. While cereals have been a staple food for many cultures for centuries, the market has evolved considerably over the years, driven by changing consumer preferences, health concerns, and innovative product developments.

Market Size and Growth

The global cereal market is valued at billions of dollars, determined by factors such as population growth, purchasing power, and dietary patterns. The industry has seen steady growth, primarily due to urbanization, increasing disposable incomes, and convenience-seeking consumer behaviors.

In developed countries, the cereal market is mature and highly saturated, with a wide range of established brands and products. However, emerging economies offer significant growth potential. As more individuals in these regions shift to urban areas and adopt westernized diets, the demand for ready-to-eat cereals, breakfast bars, and other cereal-based convenience products is on the rise.

Segmentation

The cereal market can be segmented based on various factors, including product type, distribution channel, and geography. The product types within the cereal market include hot cereals (such as oatmeal), ready-to-eat cereals (such as corn flakes), and cereal bars. Additionally, cereals can be categorized by their ingredients, such as wheat-based, rice-based, or gluten-free options.

The distribution channels for cereals are diverse, ranging from supermarkets and hypermarkets to convenience stores and online platforms. Each channel offers unique advantages and challenges, and players in the market often employ multi-channel strategies to reach a wide range of consumers.

Key Players

The cereal market is dominated by a few major players that have significant brand recognition and a strong global presence. These players invest heavily in research and development to innovate and introduce new products to meet evolving consumer demands.

Kellogg's, General Mills, Nestle, Post Holdings, and PepsiCo are some of the leading companies in the cereal market. They have a wide portfolio of cereal brands, including well-known names like Special K, Cheerios, Corn Flakes, and Rice Krispies. These companies employ extensive marketing campaigns, celebrity endorsements, and product diversification to maintain their market share and stay ahead of the competition.

Trends and Opportunities

There are several key trends shaping the cereal market. Health-conscious consumers are increasingly seeking cereals that are high in fiber, fortified with vitamins and minerals, and free from artificial additives. Gluten-free and organic cereals are also gaining popularity.

Convenience is another driving factor in the market. Manufacturers are developing products that cater to busy lifestyles, such as on-the-go cereal bars and single-serving portion packs. Digital advancements have also opened new avenues for reaching consumers, with online sales and subscription-based services gaining traction.

The rising awareness of environmental sustainability and ethical sourcing presents opportunities for companies to differentiate themselves by focusing on sustainable packaging, responsible sourcing of ingredients, and corporate social responsibility.

In conclusion, the market for cereals is a dynamic and competitive industry that continues to evolve based on changing consumer preferences and emerging trends. With a focus on health, convenience, and sustainability, cereal companies have ample opportunities to grow and innovate in this ever-expanding market.

This report provides an in-depth analysis of the global breakfast cereal market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 10613351 - Muesli type preparations based on unroasted cereal flakes
Prodcom 10613355 - Cereals in grain form, precooked or otherwise prepared (excluding maize)
Prodcom 10613353 - Other prepared foods obtained by the swelling or roasting of cereals

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

Global market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Global production, split by region and country
Global trade (exports and imports)
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Company coverage:

Nestle, Kellogg's, Ralston, Weetabix, Post Cereals, Malt-O-Meal Company, Funko, General Mills, FYE, Lidl, Aldi, Quaker Oats, Cheerios, Chex, McKee Foods Corporation, MOM Brands, Hy-Vee, Ready Brek, Bokomo, Weetabix, Uncle Tobys, Tesco

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. CONSUMPTION BY COUNTRY
3. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
2. PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
11. COUNTRY PROFILES

The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO
- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption, By Country, 2018–2023
5. Production, In Physical Terms, By Country, 2012–2023
6. Imports, In Physical Terms, By Country, 2012–2023
7. Imports, In Value Terms, By Country, 2012–2023
8. Import Prices, By Country Of Destination, 2012–2023
9. Exports, In Physical Terms, By Country, 2012–2023
10. Exports, In Value Terms, By Country, 2012–2023
11. Export Prices, By Country Of Origin, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Consumption, By Country, 2023
4. Market Volume Forecast to 2030
5. Market Value Forecast to 2030
6. Products: Market Size And Growth, By Type
7. Products: Average Per Capita Consumption, By Type
8. Products: Exports And Growth, By Type
9. Products: Export Prices And Growth, By Type
10. Production Volume And Growth
11. Exports And Growth
12. Export Prices And Growth
13. Market Size And Growth
14. Per Capita Consumption
15. Imports And Growth
16. Import Prices
17. Production, In Physical Terms, 2012–2023
18. Production, In Value Terms, 2012–2023
19. Production, By Country, 2023
20. Production, In Physical Terms, By Country, 2012–2023
21. Imports, In Physical Terms, 2012–2023
22. Imports, In Value Terms, 2012–2023
23. Imports, In Physical Terms, By Country, 2023
24. Imports, In Physical Terms, By Country, 2012–2023
25. Imports, In Value Terms, By Country, 2012–2023
26. Import Prices, By Country, 2012–2023
27. Exports, In Physical Terms, 2012–2023
28. Exports, In Value Terms, 2012–2023
29. Exports, In Physical Terms, By Country, 2023
30. Exports, In Physical Terms, By Country, 2012–2023
31. Exports, In Value Terms, By Country, 2012–2023
32. Export Prices, 2012–2023